This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
The document provides tips for businesses on using social media effectively. It recommends developing a strategy before engaging on social platforms, including defining goals, audiences, and how to monitor conversations and funnel feedback into improvements. It also stresses the importance of adding value to communities through helpful, non-promotional content rather than just self-promotion.
This document discusses how social media can be used effectively for B2B marketing. It begins by explaining why social media matters for B2B, noting that B2B buyers now use social media to research purchases. It then provides guidelines for companies to start using social media, including planning a strategy, researching where customers are online, and setting engagement guidelines. The document also provides examples of how companies can use social media for objectives like product launches, lead generation, and brand building. It emphasizes that B2B marketers must engage in conversations online and provide value to customers through high-quality, consistent content.
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This document provides information and guidance about creating a marketing plan. It begins with definitions of marketing from various sources. It then discusses types of marketing, focusing on delivery method, audience, and message/content. Examples are provided for each type. The document outlines the basic parts of a marketing plan, including conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It stresses that creating a marketing plan is a team effort. Target audiences are also discussed. The overall summary is that this document offers guidance and considerations for developing a comprehensive marketing plan.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
The document provides tips for businesses on using social media effectively. It recommends developing a strategy before engaging on social platforms, including defining goals, audiences, and how to monitor conversations and funnel feedback into improvements. It also stresses the importance of adding value to communities through helpful, non-promotional content rather than just self-promotion.
This document discusses how social media can be used effectively for B2B marketing. It begins by explaining why social media matters for B2B, noting that B2B buyers now use social media to research purchases. It then provides guidelines for companies to start using social media, including planning a strategy, researching where customers are online, and setting engagement guidelines. The document also provides examples of how companies can use social media for objectives like product launches, lead generation, and brand building. It emphasizes that B2B marketers must engage in conversations online and provide value to customers through high-quality, consistent content.
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
This presentation looks at the consumer perspective and the small business perspective on social media marketing and what Constant Contact is doing about it.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
This document provides information and guidance about creating a marketing plan. It begins with definitions of marketing from various sources. It then discusses types of marketing, focusing on delivery method, audience, and message/content. Examples are provided for each type. The document outlines the basic parts of a marketing plan, including conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. It stresses that creating a marketing plan is a team effort. Target audiences are also discussed. The overall summary is that this document offers guidance and considerations for developing a comprehensive marketing plan.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
This document discusses statistics that highlight the importance and effectiveness of referral-based marketing. Specifically, it notes that 65% of new business comes from referrals, people are 4x more likely to buy when recommended by a friend, and 49% of US consumers say friends and family are their top sources of brand awareness. It also provides additional statistics showing that offering rewards increases referral likelihood but the size does not matter, 85% of brand fans on Facebook recommend to others, and while 83% are willing to refer after a positive experience only 29% actually do.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: From tax legislation and FTC regulations, to ad-blocking technologies and search algorithm changes, several outside influences have a direct effect on the performance marketing industry.
1) Influencer marketing is an important part of digital marketing that involves partnering with people like bloggers, journalists, and industry experts who are willing to share a brand's story over social media channels.
2) It's important to find influencers who are experts in the same industry as the brand and have credibility, integrity, and a large engaged audience. Simply looking at follower count is not enough.
3) Building relationships with influencers takes time and involvement. Brands should demonstrate how partnerships will benefit influencers and their goals, not just the brand. Relationships are built around specific campaigns or projects rather than long term.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
Social media are online tools that facilitate conversation, engagement, and participation. They level the playing field for small businesses by allowing direct communication with customers at low cost. An effective social media strategy focuses on identifying customers' needs and communicating how a business's products satisfy those needs through valuable content, relevant context, strong connections, and a sense of community. The goal is to convert social media followers into repeat customers through an ideal customer life cycle of knowing, liking, trusting, trying, buying from, and remaining loyal to the business.
Social Media Marketing: Online Marketing SummitMike Lewis
The document discusses social media marketing and provides tips for companies on how to leverage social media. It outlines how social media has changed customer behavior and expectations. It emphasizes listening to customers, engaging in conversations, measuring influence and engagement, monitoring key online discussions and employee activity, and taking a test-and-learn approach to social media implementation.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
This document discusses developing a social media strategy by asking key questions. It recommends determining: [1] goals like sales, awareness or thought leadership; [2] metrics to measure success like blog posts, comments or followers; [3] who will be responsible for reaching goals by including social media in job descriptions. It also suggests providing value for customers and using successes to justify expanding social media efforts over time.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
This document summarizes social media trends in the insurance industry. It discusses popular social media platforms like Twitter and Facebook and how insurance companies can use them for marketing, customer service, and brand management. The document also provides tips on setting goals and strategies for social media use, and evaluates how Allstate and Anthem Blue Cross/Blue Shield have implemented social media successfully.
This document discusses statistics that highlight the importance and effectiveness of referral-based marketing. Specifically, it notes that 65% of new business comes from referrals, people are 4x more likely to buy when recommended by a friend, and 49% of US consumers say friends and family are their top sources of brand awareness. It also provides additional statistics showing that offering rewards increases referral likelihood but the size does not matter, 85% of brand fans on Facebook recommend to others, and while 83% are willing to refer after a positive experience only 29% actually do.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: From tax legislation and FTC regulations, to ad-blocking technologies and search algorithm changes, several outside influences have a direct effect on the performance marketing industry.
1) Influencer marketing is an important part of digital marketing that involves partnering with people like bloggers, journalists, and industry experts who are willing to share a brand's story over social media channels.
2) It's important to find influencers who are experts in the same industry as the brand and have credibility, integrity, and a large engaged audience. Simply looking at follower count is not enough.
3) Building relationships with influencers takes time and involvement. Brands should demonstrate how partnerships will benefit influencers and their goals, not just the brand. Relationships are built around specific campaigns or projects rather than long term.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
The document discusses social media marketing and provides best practices and guidelines. It defines social media and provides statistics on popular social media platforms and user-generated content. It outlines why social media should be considered for marketing and provides tips for a strategic approach including researching audiences, goals, and messaging. It discusses metrics for success and worst practices to avoid such as being fake, pushy, or ignoring community norms.
Marketo held a Social Marketing Rockstar Tour in 2012 visiting 15 cities to discuss implementing, executing, and measuring social strategy with marketers from various industries and company sizes. Over 2000 attendees shared insights on their current social media use and lessons learned. Common themes included controlling your message, consistency, and implementing social media policies. Marketo has compiled the best tips collected on the tour.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
The document provides guidance on developing an effective social content strategy. It discusses setting clear goals for the strategy, such as increasing brand awareness or sales. It also stresses the importance of deeply understanding the target audience and their interests beyond just the product category. The document recommends collaborating with various types of social media influencers, from celebrity influencers with large followings to mid-size "advocates" who are already fans of the brand. Working with influencers can help a brand reach new audiences, resonate more effectively with those audiences, and gain additional creative resources for content creation.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
Combined presentations from social media marketing for small business webinar (28th April 2011) with Our Social Times, Constant Contact, MarketMeSuite and oneForty.
Social media are online tools that facilitate conversation, engagement, and participation. They level the playing field for small businesses by allowing direct communication with customers at low cost. An effective social media strategy focuses on identifying customers' needs and communicating how a business's products satisfy those needs through valuable content, relevant context, strong connections, and a sense of community. The goal is to convert social media followers into repeat customers through an ideal customer life cycle of knowing, liking, trusting, trying, buying from, and remaining loyal to the business.
Social Media Marketing: Online Marketing SummitMike Lewis
The document discusses social media marketing and provides tips for companies on how to leverage social media. It outlines how social media has changed customer behavior and expectations. It emphasizes listening to customers, engaging in conversations, measuring influence and engagement, monitoring key online discussions and employee activity, and taking a test-and-learn approach to social media implementation.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
Social media are online communities where users can share content on specific topics. They differ in whether profiles are open or closed, the type and format of content allowed, and how integrated across platforms they are. The document provides tips on using social media like Twitter, blogs and forums to market a business, focusing on engagement, regular posting of valuable content, and measuring success through analytics. It also shares one company's experience using social media with limited resources to build their brand and customer base.
C:\Users\Jenny Mc\Desktop\Ihf Conference Presentation March 2010 Slide ShareiZest Marketing Group
Digital marketing is being affected by new media technologies that are fragmenting audiences and giving consumers more control. While traditional marketing principles still apply, they must be adapted to this new landscape. Specifically, marketers should shift from passive to active engagement with customers, focus on quality over quantity on social media, and empower customers through engagement and two-way conversations rather than one-way advertising. Examples provided include using social networks like Facebook, Twitter, LinkedIn and location-based apps like Foursquare to interact with customers and learn more about their experiences.
Social media can play an important role in communications, especially during times of crisis. It allows for collaboration and information sharing in real-time. During past disasters like earthquakes and floods, social media has helped people find lost loved ones, coordinate relief efforts, and donate money and resources more effectively. As platforms like Twitter and hashtags have matured, social media integration with traditional media allows wider reach. With continued growth of smartphones and internet access, social media will continue to be a valuable tool during times of need.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
The document discusses marketing fundamentals and the 30-second elevator pitch. It defines marketing and covers the classic 4 P's of marketing. It also outlines 8 steps to create a marketing plan including conducting a situation analysis, setting objectives and strategies, creating a budget, determining tactics, coordinating efforts, measuring effectiveness, and evaluating results. Additionally, it discusses how social media impacts marketing and the importance of a concise 30-second elevator pitch.
The document discusses marketing fundamentals and the 30-second elevator pitch. It defines marketing and covers the 4 P's of marketing. It also discusses 8 steps to create a marketing plan including situation analysis, objectives, strategies, budget, tactics, coordination, effectiveness measurement, and evaluation. Social media's role in marketing is explained and the importance of a concise 30-second elevator pitch is emphasized to concisely communicate value.
This document summarizes the topics covered in a social media class at Utica College on February 5, 2014. The instructor discussed the Super Bowl, sharing ads on social media, pitching journalists, and how brands used social media during the game. Other sections defined public relations, marketing, and outlined tips for using various social media platforms effectively. The document provided reading materials and assignments for students, including choosing a social media platform to present on and interacting with brands online.
Social media advertising slides Bristol Nov 17Business West
This document provides an overview of using social media advertising to find new overseas customers. It discusses understanding target audiences and where they interact online, creating targeted ads on different social media platforms, and setting budgets and schedules for social media campaigns. The presentation includes exercises for attendees to develop persona profiles and example ad campaigns. Tips are provided for localization, trust factors, and measuring performance of international marketing efforts on social media.
Social Media Marketing Goal Setting And Results Measurement 2010 07 21Jay Badenhope
Slides presented at the 2nd Annual Internet Marketing Conference on July 21, 2010 in Stockton, CA. Created by Jay Badenhope, Senior Marketing Manager at Intuit.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
Media Mania: Grow Your Business with Facebook & TwitterBurne Hill
The document discusses how businesses can use social media platforms like Facebook and Twitter to grow their business. It provides tips on setting up business pages on Facebook and Twitter and engaging with customers on these platforms. Specifically, it recommends regularly posting content, responding to customer questions and comments, and using social media as a customer service channel to resolve issues and build trust with customers. While returns on investment from social media can be difficult to measure, the document suggests that businesses can benefit from increased brand awareness, reduced customer support calls, and growing an engaged audience.
Similar to Alpha Graphics Convention 2011 Selling Social Media (20)
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
2. Housekeeping Jim Lahner, Four51 VP Mkt & Customer Support jlahner@four51.com Slides available via Slideshare on FanTools Facebook page Booth #832 You get paid to speak up!
3. Four51 Overview Technology company, 12 years old Two products, Software-as-a-Service CommerceTools: eCommerce FanTools: Deal Commerce
5. Suggestions from Jesse Focus on selling social media Describe opportunity to make money Note how some centers are self-promoting on Facebook…give examples
6. Topics Why does social media matter? Selling social media services What does the market look like? Who do you target? Where do you start? Wendy’s FourCrown case study What’s next?
7. Why Does Social Media Matter? A cultural shift is well underway People are paying attention to different things Expectations for interaction are changing drastically (w/ people and w/ brands) You can’t fight City Hall and you can’t fight Demographics
8. New World According to Jeff Jarvis “ Give the people control and we will use it. Companies must learn that they are better off when they cede control to their customers. Your worst customer is your best friend…your best customer is your partner. “ “
9. New World According to… Kevin Cushing “ One of the most significant challenges for many of today's small business owners is developing a strategic communications program that recognizes the game-changing impact that social media has had on the consumer/business relationship. It's a new business environment out there. News about your company – good and bad – travels fast, and building a relationship with your customers goes way beyond simple buyer/seller transactions. Today, it's critical to recognize the role that your customers and others play in developing and maintaining the reputation of your brand. “
11. Is There a Business Opportunity? What does the market look like? What exactly should I be selling first? To whom? Is there money to be made? …and make money
12. Few Businesses Claim to be Experts Most companies say they have yet to begin or are early A third are “coordinating,” which implies continued testing Source: Josh Bernoff in Marketing News. Corporate Social Evolution. 7/30/11, p.12
13. In Fact, Spending on Social Outpaces Knowledge… “ Marketers expect to continue increases on social media spending over the next five years. Despite the continued trend for social marketing to increase…CMOs don’t believe their social media activities are well-integrated…this suggests an urgency to utilize social media, even before a comprehensive plan is developed. This approach is natural for such a profoundly innovative tool…Firms are in a period of experimentation and observation about social media. “ “ Source: Marketingpower.com, summer 2011, p.17.
14. The Marketing Services Opportunity 30M U.S. businesses need help – What should I do? Complex new consumer behaviors Platforms galore Time, energy and expertise required to produce content and publish to many media channels 30M U.S. businesses need help – How do I extract value? Awareness, Trial, Conversion, Loyalty Data collection and analysis Intelligence enables better, more valuable engagements
15. Start with Facebook and Fan Acquisition Easy meeting to get, easy conversation to have Could and often will lead to other services, but you have to start somewhere… Facebook is the big player Facebook fans are powerful Spend more, more loyal More likely to recommend a brand Relationship can last years, through many buying cycles Network effect
16. Facebook Dominance Other methods of online customer engagement (web site, blog, email) are still important, but… As of January 2011, Facebook has 600M+ active users Quantcastestimates Facebook had 135.1M monthly unique U.S. visitors in October 2010 According to Social Media Today, in April 2010 almost half of the U.S. population had a Facebook account Facebook delivers 30% of all online display advertising
18. Does Facebook create fans, or does Facebook give existing fans a stage? more visible, audible, valuable… Both? Does it matter? Facebook is clearly a huge boost for brands that want to cultivate WOM marketing
19. How Do You Get Fans? First, you must be in the game, which means a Facebook Page Then, use all opportunities to add Fans (offline, online, media, personal) Consumers “Like” a business more for a deal than any other reason Once a business has the fan, they need to engage Coupons NOT the long-term answer Encourage and reward dialogue and sharing
20. The Path to Selling Social Media Study – your team must log the time Organize for success Experiment with your own business Diagnose your base and pick targets Get a little guy on board Get a big guy on board
21. Start Watching the Social World, then Hunt You need to get comfortable with social Sign-up and USE Facebook, Twitter and Foursquare Get a smartphone with data plan (Android or iPhone) and an extra battery Read Mashable and Inside Facebook Look and listen to local businesses using social You can help the good, the bad, and the ugly Notice how businesses are trying to get you to Like their Facebook pages
22. Organize for Success Make it a priority, make it someone’s job, establish accountability Become the trusted advisor/expert: go on "consultative sessions," not sales calls Hand-pick your first targets Chain of yogurt stores 3-location restaurant SPCA c-store chain (90 locations) Amusement park
24. Diagnosis: Who to Target Promotional businesses, inherently social Retail, restaurant, NFP, sports/leisure Burned by a Daily Deal service? Even better Look for efforts that have fizzled or common mistakes Look for ways to bundle services…e.g. mobile websites, QR codes, FanTools, more...
28. Wendy’s FourCrown Case Study Opportunity segment: no social strategy, no social presence, no help from Corporate 58 locations, 1,000 ee’s (1,800 peak season) Objective: develop and launch a social media marketing program focused on 15-30 year-olds Drive traffic, emphasize dinner and evening dayparts Create awareness of new products Capture Fan data provide preference-based offers
31. Service Opportunities Help develop social component of overall marketing strategy Social & online marketing consulting Launch components “Listening” and Online Reputation Management Social promotion offer creation and publication Content management Socialize traditional marketing vehicles Web site creation or upgrade, oriented for social interaction and fan acquisition Analytics setup, administration, reporting
32. Service: Social Marketing Consulting Conduct a half-day strategy seminar with business leaders Understand business goals Social campaign planning, including all supporting tasks and materials required: Define social campaign objectives including metrics Types: brand awareness,lead generation, customer service, build community Each campaign type might have different success metrics
33. Service: Social Marketing Consulting cont. Resources: who does what, when, how? Internal people: full-time or part-time Partner with experts Voices: what is the tone or persona that the business and campaigns will use for social messaging Establish social accounts for business Decide how employees will use personal social accounts Media: where to publish? Decide which social platforms to publish on and engage with customers (hint: not all) Establish accounts and workflows
35. What’s Next? Fan Acquisition through Deals is only the beginning “Daily Deal Fatigue” is already upon us Engagement and Amplification are the goals Facebook EdgeRank says: Engaging posts today lead to visible posts tomorrow A person can go broke saving money. “
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37. Call To Action! Get smart on social media Get or “dust off” your Facebook account Join the free AlphaGraphics FanTools Sales Engine (Facebook Group) Get your Center on FanTools Visit http://ag.fantools.net It’s free too Segment your prospects, start with your base Take the 5-5-2 challenge
39. FanTools Social Promotions and Deal Commerce Hosted application for social deal creation, publication and management Merchants create and control their own deals They keep 100% of the deal revenue Merchants keep the data Publish and socialize promotions on Facebook & Twitter Affordable for any merchant Simple to use
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41. What is FanTools? Streamline the process of creating & publishing offers and deals to acquire fans Can require fans to Like the Page (FanGating), and/or answer questionnaire (ProfileGating) to get offer Schedule the publication and expiration of the offer Allow fans to opt-in to notification of new offers on their phone (SMS) and/or email Publish the offer to merchant’s deal list, Page Wall, Twitter account, and notifications Create deals valid for certain locations Get reports on how many people viewed, clicked and printed the offers
42. Social Promotion Acquire fans Get Likes Engage fans Be authentic and interactive Amplify fans Leverage the network effect
44. Why start your conversations with FanTools? Simple value proposition to merchants Specific solution to very common merchant problems Getting on Facebook and making it work Make and distribute online, mobile, and social deals Managed service from local partner that can tie together online and offline promotions (this is you!) Success-based pricing with low cost of entry
45. Social Media Vehicles Web site Blog Facebook Page Twitter account YouTube Channel LinkedIn company page (B2B) E-mail campaigns
46. Marketing Service Provider Growing opportunity to help businesses understand, address understand and leverage online and social marketing Addressable market is every b2c and most b2b? Not all will buy, but most are willing to talk. Build a consultative relationship. Provide “sticky” value-added services and tools that give you a reason to talk on a weekly or monthly basis Most businesses, even those with dedicated marketing, don’t have the expertise, processes or tools to address social in a planned, coordinated & measurable way FanTools is the perfect way to start a conversation, land a services beachhead, and expand into more services
47. Help companies with social marketing, starting with social promotions Fan acquisition Entice customers with promotions to like Facebook Page, follow on Twitter, subscribe to YouTube channel, etc. Cross promote between media (e.g. ask for Like in e-mails, on signage, on website, in person) Fan engagement Creation and publication of relevant information including promotions Encourage online interaction, feedback, comments, suggestions, and even complaints (then fix) Fan amplification Promote and reward the fan sharing of content
60. Service: FanTools Promotions Facebook Page design and implementation Using Offer Builder template, help merchants design campaigns and individual offers Copywriting Graphic design Input and schedule offers in FanTools for merchant Track results and provide reports Meetings to to evaluate and adjust offers
61. Service: Content management Online marketing relies upon a constant flow of fresh, relevant content Deals, offers, coupons Advertising copy Whitepapers and e-books Blog posts; micro-blog (tweets, status updates) E-newsletters E-mail promotions Case studies Article marketing Podcasts Videos
62. Service Operations Marketing your services – web site, Facebook Page, collateral, promotion campaign, personal selling Selling services - proposals, pricing, contracts Delivering services Merchant onboarding Update meetings Offer Builder: e-mail form, online form, paper form, in person Creative: copywriting, design Monthly billing arrangements Customer Service