The document discusses challenges that marketers face in analyzing social media data across multiple channels. It states that 51% of respondents in a survey identified having a "Big Picture Understanding" as their biggest challenge. The solution proposed is to standardize and normalize cross-channel metrics by aggregating all data in one place, establishing standardized terminology for metrics, and bucketing channel-specific metrics into the new standardized terms. This allows marketers to see social media activity and performance holistically and make more effective analyses by comparing metrics across channels on an "apples to apples" basis. The document promises to discuss five essentials for social media data storytelling in an upcoming whitepaper.
4 Steps to Creating an Effective Sales DashboardDomo
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an increasing number of successful sales leaders is an effective sales dashboard.
Discussion Topics include:
· The Explosion of Sales and Marketing Data
· Key Metrics Sales Leaders are Tracking
· Lessons Learned from a Sales Veteran
· New Sales Dashboard Technologies
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
When sales leaders have real-time data at their fingertips, they’ll always be more efficient and successful. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.
But running a data-driven sales org is not an easy task.
Domo polled more than 400 sales leaders and managers across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.
The problem is, sales leaders often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-driven selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
Online PR expert Stella Bayles delves into her 15 years experience of PR, SEO and digital marketing to highlight Public Relation's new competitors. This SlideShare reveals how PR can compete by automating processes, protect budget through better measurement & tap into new budgets.
This presentation featured at the 2017 PRSA International conference in Boston, USA.
4 Steps to Creating an Effective Sales DashboardDomo
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an increasing number of successful sales leaders is an effective sales dashboard.
Discussion Topics include:
· The Explosion of Sales and Marketing Data
· Key Metrics Sales Leaders are Tracking
· Lessons Learned from a Sales Veteran
· New Sales Dashboard Technologies
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
When sales leaders have real-time data at their fingertips, they’ll always be more efficient and successful. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.
But running a data-driven sales org is not an easy task.
Domo polled more than 400 sales leaders and managers across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.
The problem is, sales leaders often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-driven selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
eMarketer is pleased to moderate a special webinar presentation by Sysomos that focuses on the best approach to building a responsive content marketing engine, with examples from brands that have already done it.
Digital Marketing Summit Asia 2016 - You had me at hello. How marketing autom...GetResponse
A presentation by Michal Leszczynski on using marketing automation to create real, meaningful, and valuable relationships with your audience. Presented at the Digital Marketing Summit Asia 2015.
Online PR expert Stella Bayles delves into her 15 years experience of PR, SEO and digital marketing to highlight Public Relation's new competitors. This SlideShare reveals how PR can compete by automating processes, protect budget through better measurement & tap into new budgets.
This presentation featured at the 2017 PRSA International conference in Boston, USA.
Making Sure Your Content is Seen & Shared: Trends in PR and Content MarketingDara Quackenbush
Search Engines have become a trusted news source. Increasingly, CMOs are turning to earned media to drive their message and increase revenue. According to a recent study, B2B and B2C marketers agree that pull marketing methods such as social engagement and analyst evaluations are more effective than push marketing methods such as native advertising.
Learn how organizations can make sure their content is seen and acted upon.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
Levelling up to the needs of the Marketing Dept. & the BoardroomHotwire
In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. These slides will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals.
How to wine, dine and schmooze your data sets for greater customer insights and hyper-targeted display advertising.
Watch the full webinar here: http://wi.st/1Q9QKjy
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
The Social Data Disconnect - Social Monitoring Forum 2017Nate Elliott
December 2017 keynote at the Social Monitoring Forum in Munich. Nate Elliott, principal of Nineteen Insights, describes how we've been using social data wrong -- and the right way to get value from social insights.
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
3M ThinkTank - Trends in Digital AnalyticsW2O Group
Chuck Hemann, Group Director of Analytics for WCG joined several social and digital innovators from P&G, Verizon, Sprinklr, IBM, Accenture, Hershey's and others to
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
The C-Suite's Biggest Gripes about Data (And How to Fix It)Domo
Join Chris Wintermeyer, Chief Advocate at Domo, to better understand the challenges modern executives are having with data and reporting, and explore new technology that is changing the way the c-suite is unlocking insights with the data they already have.
Topics of discussion include:
• Most Common Data Frustrations
• How Data Is Reported vs. How Leaders Want Reports
• New Executive Reporting and Dashboard Technology
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...KickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
Making Sure Your Content is Seen & Shared: Trends in PR and Content MarketingDara Quackenbush
Search Engines have become a trusted news source. Increasingly, CMOs are turning to earned media to drive their message and increase revenue. According to a recent study, B2B and B2C marketers agree that pull marketing methods such as social engagement and analyst evaluations are more effective than push marketing methods such as native advertising.
Learn how organizations can make sure their content is seen and acted upon.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
Levelling up to the needs of the Marketing Dept. & the BoardroomHotwire
In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. These slides will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals.
How to wine, dine and schmooze your data sets for greater customer insights and hyper-targeted display advertising.
Watch the full webinar here: http://wi.st/1Q9QKjy
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
Jason Falls - Marketing Automation for Human BeingsGetResponse
Jason Falls talks about what not to automate to ensure your marketing automation works.
Originally presented during a webinar created for the Marketing Automation Hub: http://bit.ly/MAHub
Watch the recording here: http://getresponse.tv/video/Y-weCtk4tJE/jason-falls-on-marketing-automation-for-human-beings-webinar/
The Social Data Disconnect - Social Monitoring Forum 2017Nate Elliott
December 2017 keynote at the Social Monitoring Forum in Munich. Nate Elliott, principal of Nineteen Insights, describes how we've been using social data wrong -- and the right way to get value from social insights.
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
3M ThinkTank - Trends in Digital AnalyticsW2O Group
Chuck Hemann, Group Director of Analytics for WCG joined several social and digital innovators from P&G, Verizon, Sprinklr, IBM, Accenture, Hershey's and others to
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
The C-Suite's Biggest Gripes about Data (And How to Fix It)Domo
Join Chris Wintermeyer, Chief Advocate at Domo, to better understand the challenges modern executives are having with data and reporting, and explore new technology that is changing the way the c-suite is unlocking insights with the data they already have.
Topics of discussion include:
• Most Common Data Frustrations
• How Data Is Reported vs. How Leaders Want Reports
• New Executive Reporting and Dashboard Technology
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...KickApps
This is one of the speaker presentations from the spring session of summit,"Social Media in the Enterprise", held in San Francisco. This event is sponsored by KickApps and Akamai. You can find the video of this speaker at http://www.kickapps.com/engage/
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
Social Media Roadmap PowerPoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty four slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Social Media Roadmap PowerPoint Presentation Slides complete deck http://bit.ly/3bclUK9
Setting up a Social Media Measurement Program - Dispelling #SMROI Myths & Cas...Dr. Natalie Petouhoff
Wondering how to set-up a social media measurement program? This presentation walks you through some social media ROI myths. It explores why creating a business case is more important than ever if you want to keep or increase your social media budget - that's because the pragmatists (Early Majority) want to understand how social media is moving the needle on traditional business metrics.
For most people, while we know social media is here to stay and something that companies pretty much need to do, few are clear on where the real business value comes from.
Often times people present metrics or KPIs (Key Performance Metrics) as their ROI. ROI is not a metric. It's a comparison of the benefits vs the costs of doing something. Costs tend to be made up of the costs of people, process and technology. It's the benefits that most people find more difficult to give attribution to and why more people are unsure of how to calculate social media ROI. This is something that I help companies understand.
This presentation uses case studies of the comparison of the costs vs. the benefits of using social media monitoring.
The case studies include examples from:
• Insurance Company who wanted to look at the effectiveness of an advertising campaign vs. a competitors campaign
• A craft company who creates products for scrap booking-type crafts; they wanted to look at product development & the effectiveness of their marketing
• A company that creates medical devices for diabetes & insulin injections who wanted to look at the effectiveness of their product launch and marketing
• A healthy kid snack company who wanted to examine a product launch and their product marketing
The technology used to do the evaluations was Crimson-Hexagon.
For more information or help with evaluating your social media initiatives you can find me at www.DrNatalieNews.com or on Twitter at @drnatalie
Keynote: How to Think About Giving Attribution to the Contribution Of Social ...Dr. Natalie Petouhoff
This is a webinar I did on looking at why ROI has become more important and how businesses can begin to look at how their social media monitoring activities are contributing to their bottomline. At the end of the day - there are two things that businesses must worry about: Increasing revenue and decreasing costs. Social media can do both, but you have to know how! The data from this presentation was created by using Crimson Hexagon's Platform.
The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
At our #SocialCloud on Monday 3rd June 2013, Dirk Singer presented his thoughts on Social ROI and where he feels it fits with current commercial activity.
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
How CMOs Engage with People, Brands, and Content on TwitterLeadtail
The explosion of marketing technologies and the rise of customer experience have positioned Chief Marketing Officers to play a more influential role in the C-Suite.
At the same time, social media, the proliferation of mobile devices, and a new emphasis on metrics and analytics have made the CMO’s job tougher than ever.
So how are smart CMOs staying in sync with today’s consumers and developing successful marketing strategies?
Marketing leaders are tapping customer insights and analytics to make the right decisions faster. At Neustar, we deliver authoritative data to enable a personalized dialogue and comprehensive view of your customers and prospects.
With this in mind, Neustar has collaborated with Leadtail to take a close look at CMOs and other marketing executives who are leveraging social media to connect with their peers, learn about marketing strategies and best practices, and become stronger leaders for their organizations.
What can you learn from the social insights we’ve discovered about CMOs?
Read on and find out...
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
The Future of Social Data: Social Intelligence - A presentation from #SMWChicagoSysomos
With the proliferation of data expected to grow 50x in the next ten years, companies need to not just listen to what’s happening now, but use data to predict what’s going to happen next, and be able to take actions on what they learn. Moreover, the rise in multimedia content like photos and videos means that listening and analytics need to include those data sources as well in order to stay at the bleeding edge of the social web. Plus, the companies leveraging these technologies need people, process and purpose as well to ensure that social intelligence isn’t lost in a corner of the marketing department but is positioned to be a key source of business intelligence for the entire organization.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Today, we have the reverse data problem. Too much data. Data is everywhere.
So, what exactly is Social Data? How is it different from Social Media? What are the traits of Social Data?
What can you do with Social Data to help your Business? How can you leverage Social Data for Market Research and Growth?
With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" — and not just for consumer-facing companies.
You'll learn:
- Why social is potentially more impactful for B2B than B2C
- The biggest areas of opportunity for B2B social media
- The 3 types of social CMOs
- How to manage expectations and find your internal champions
- Unexpected ways to glean actionable insights from social data
- Real-world use cases and best practices from CMOs just like you
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. 2
As marketers, data fuels us.
But how can we bring it all together to tell our story
most effectively?
3. @SimplyMeasured@lindzeemccain
Social Marketing Survey
The survey showed that the majority of marketers struggle with
five key areas of their data analysis:
• "Big Picture" understanding
• Appropriate benchmarking and comparisons
• Owned and earned media in context
• Gleaning deeper insights
• Complete understanding of your audience
4. 51% of respondents ranked a “Big Picture
Understanding” as their biggest challenge
for reporting on social performance.
5. @SimplyMeasured@lindzeemccain
Why is it so difficult to see the big picture?
• The puzzle pieces don’t seamlessly fit together.
• More networks, more metrics!
• The problem with stakeholders.
7. @SimplyMeasured@lindzeemccain
Standardizing Terminology
The key to putting massive amount of data in context is standardization, and
it's surprisingly simple.
1. Aggregate all cross-channel data into one place.
2. Establish standardized terminology. For example, instead of Facebook
Likes and Pinterest and Twitter Followers, you'd use a term like
"Audience."
3. Bucket the channel-specific metrics into your new standardized terms.
Now, you can see your activity cleanly and with holistic context to make your
analysis more effective.
15. There are many ways to tell your cross-
channel story, but you must first understand it
holistically.
For the rest of this story, stay tuned for the “5
Data Storytelling Essentials For Social
Marketers” whitepaper.
Benchmarking can be tricky business. In order to get it completely right, you’d need to be leverage analyses like regression models and confidence intervals. In the interest of keeping it simple, the most effective and commonly used methods by social marketers are:
Trailing three periods as an average: For more recent benchmarking (like pre-campaign performance measurement or a monthly report), simply average the last three months.. This will give you a solid rolling average.
Period over period: With this type of comparison, it makes the most sense to focus on rates and ratios (especially for long-term comparisons like year-over-year.) You should focus on measuring things like Growth Rate and Engagement Rate. This will allow you to normalize over time periods without worrying about the scale differences.