Presentation for Sutton Group - Copyright 2013 John D. Mayfield
This is a fun and very interactive session I do with real estate groups on why knowing the real estate data in your marketplace is important. I also share some fun and creative ways to share the data using today's technology.
A powerful presentation highlighting social media analytics and how it's used by the social media marketing departments. It covers a basic introduction to the social media analytics and their role in proactive marketing.
5 ways to get to know your audience better RosieWillan1
When it comes to developing your marketing strategy, this is THE question you need to be asking (and one of the questions our team are asked the most). Here are our top tips...
Presentation for Sutton Group - Copyright 2013 John D. Mayfield
This is a fun and very interactive session I do with real estate groups on why knowing the real estate data in your marketplace is important. I also share some fun and creative ways to share the data using today's technology.
A powerful presentation highlighting social media analytics and how it's used by the social media marketing departments. It covers a basic introduction to the social media analytics and their role in proactive marketing.
5 ways to get to know your audience better RosieWillan1
When it comes to developing your marketing strategy, this is THE question you need to be asking (and one of the questions our team are asked the most). Here are our top tips...
Predictive Analytics and Remarketing - Google Clark Boyd
Predictive analytics will open the door to much more nuanced, rewarding communications between brands and consumers. Here, we look at the implications for remarketing via paid search and display advertising.
The sales and marketing model is changing and the way people find information is vastly different from how it used to be. Learn how the traditional outbound marketing channels are losing effectiveness and how your go-to-market strategy must evolve.
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
[POMP 2013] Primož Inkret - Kako zgraditi vrhunsko CM strategijo v 13 korakihPM, poslovni mediji
Kreativnost je vez med potrebami podjetja in ciljne skupine
Specialist za razvoj sodobnih komunikacijskih orodij in spletnih rešitev. Po presoji vodilnih strokovnjakov s področja interneta in multimedijev eden najboljših spletnih urednikov na svetu.
Primož Inkret je na podlagi razumevanja vloge komunikacijskih aktivnosti z zornega kota poslovne strategije zasnoval številne nove medije, med drugim tudi prvo slovensko interaktivno spletno revijo Egoist. Leta 2010 je bil za zasnovo in urejanje interaktivnih spletnih revij Pazi nase (Zavarovalnica Triglav) in Carzine (Porsche Slovenija) imenovan za najboljšega urednika na svetu.
Strokovno znanje pri svojem delu črpa iz dolgoletnih izkušenj s področij marketinga in trženja, odnosov z javnostmi in urednikovanja ter znanj pridobljenih na mednarodnih strokovnih konferencah s področja vsebinskega marketinga in korporativnega založništva. Poglobljeno poznavanje klasičnih in novih medijev ter poslovnih strategij podjetji so osnove na katerih pripravlja zahtevne koncepte za korporativne medije, ki ustrezno in kreativno povezujejo potrebe podjetja in ciljne skupine.
Primož Inkret je soustanovitelj in partner specializirane komunikacijske agencije PM, poslovni mediji, ki s strateško rabo orodji vsebinskega marketinga podjetjem zagotavlja dolgoročne rezultate. Je specialist za razvoj sodobnih komunikacijskih orodij, spletnih rešitev in medijev prihodnosti. Je ustanovni član svetovnega združenja izdajateljev korporativnih medijev, ustanovitelj slovenskega združenja korporativnih medijev in ustanovitelj mednarodne strokovne konference s področja vsebinskega marketinga POMP Forum. Strokovne in novinarske prispevke z njegovim podpisom lahko najdemo v medijih kot so Marketing Magazin, Finance in Podjetnik. O komunikacijskem pristopu vsebinskega marketing je predaval tudi na Univerzi v Ljubljani.
Are you confused on how to use Brandwatch to track campaigns and influencers? In this presentation, you will learn the above plus, how share of voice and competitive benchmarking can improve your PR efforts.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
Sales organizations everywhere can learn critical lessons from Billy Beane, the general manager of the low-budget, down-market Oakland A’s. Beane could see baseball executives were assigning value to the wrong attributes.
Here are five moneyball metrics that sales execs can’t afford to miss:
1. Pipeline Velocity
2. Winning Percentage
3. Closing Speed
4. Acquisition Cost
5. New Logos
What metrics are keeping your sales team from closing home runs? Check out this executive brief to find out.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.
Predictive Analytics and Remarketing - Google Clark Boyd
Predictive analytics will open the door to much more nuanced, rewarding communications between brands and consumers. Here, we look at the implications for remarketing via paid search and display advertising.
The sales and marketing model is changing and the way people find information is vastly different from how it used to be. Learn how the traditional outbound marketing channels are losing effectiveness and how your go-to-market strategy must evolve.
Hannah will look at how we cut through a sea of ‘unprecedented times’ and ‘new normals’ to develop creative solutions to the challenges presented by COVID-19. We will delve into the importance of being reactive, knowing your brand’s purpose and listening to your audience. With lots of practical takeaways and learnings, this webinar perfect for anyone creating social media content.
[POMP 2013] Primož Inkret - Kako zgraditi vrhunsko CM strategijo v 13 korakihPM, poslovni mediji
Kreativnost je vez med potrebami podjetja in ciljne skupine
Specialist za razvoj sodobnih komunikacijskih orodij in spletnih rešitev. Po presoji vodilnih strokovnjakov s področja interneta in multimedijev eden najboljših spletnih urednikov na svetu.
Primož Inkret je na podlagi razumevanja vloge komunikacijskih aktivnosti z zornega kota poslovne strategije zasnoval številne nove medije, med drugim tudi prvo slovensko interaktivno spletno revijo Egoist. Leta 2010 je bil za zasnovo in urejanje interaktivnih spletnih revij Pazi nase (Zavarovalnica Triglav) in Carzine (Porsche Slovenija) imenovan za najboljšega urednika na svetu.
Strokovno znanje pri svojem delu črpa iz dolgoletnih izkušenj s področij marketinga in trženja, odnosov z javnostmi in urednikovanja ter znanj pridobljenih na mednarodnih strokovnih konferencah s področja vsebinskega marketinga in korporativnega založništva. Poglobljeno poznavanje klasičnih in novih medijev ter poslovnih strategij podjetji so osnove na katerih pripravlja zahtevne koncepte za korporativne medije, ki ustrezno in kreativno povezujejo potrebe podjetja in ciljne skupine.
Primož Inkret je soustanovitelj in partner specializirane komunikacijske agencije PM, poslovni mediji, ki s strateško rabo orodji vsebinskega marketinga podjetjem zagotavlja dolgoročne rezultate. Je specialist za razvoj sodobnih komunikacijskih orodij, spletnih rešitev in medijev prihodnosti. Je ustanovni član svetovnega združenja izdajateljev korporativnih medijev, ustanovitelj slovenskega združenja korporativnih medijev in ustanovitelj mednarodne strokovne konference s področja vsebinskega marketinga POMP Forum. Strokovne in novinarske prispevke z njegovim podpisom lahko najdemo v medijih kot so Marketing Magazin, Finance in Podjetnik. O komunikacijskem pristopu vsebinskega marketing je predaval tudi na Univerzi v Ljubljani.
Are you confused on how to use Brandwatch to track campaigns and influencers? In this presentation, you will learn the above plus, how share of voice and competitive benchmarking can improve your PR efforts.
This is the presentation from the online keynote I did for Social Media Tools Week. The presentation addresses what ROI is and isn't, the social business process, the business and technology challenges for enterprise companies, and requirements for enterprise companies that want to get involved in the social business space.
Sales organizations everywhere can learn critical lessons from Billy Beane, the general manager of the low-budget, down-market Oakland A’s. Beane could see baseball executives were assigning value to the wrong attributes.
Here are five moneyball metrics that sales execs can’t afford to miss:
1. Pipeline Velocity
2. Winning Percentage
3. Closing Speed
4. Acquisition Cost
5. New Logos
What metrics are keeping your sales team from closing home runs? Check out this executive brief to find out.
Break Through the Noise: B2B Social Media Marketing - #SMBMSP94 EventRyan Peña
With a limited budget and so many new ways to leverage social media, how do you break through the clutter and get your message in front of the people that matter, the people that convert? In this session, we’ll explore a hyper-targeted B2B content strategy that stems from months of social listening, weekly reporting, and loads of testing.
In this session you will learn:
Techniques to find your target audience
How to drive results with a scrappy budget
How to effectively launch an employee advocacy program to drive additional site traffic and awareness
When to ask for a budget increase based off clear data
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Humanize your marketing to reach an audience that has never been so connected. Through social listening and harnessing the principles of influence, create a powerful multi-channel communication plan.
Pinterest Vs. Facebook? Are You Ready To Sell On Social? Jirafe
Jirafe conducted a study with more than 80,000 brands over a five-month period to determine which channel drove the most revenue across our merchant base. In this presentation, we will present the results, and share best practices learned across our merchant base on how you can optimize your social media strategy!
A Few Things We Cover:
- How social advertising and buy buttons will replace traditional ad strategies.
- Which social channel led traffic and revenue for 80,000 merchants during the first five-months of 2015.
- 5 tips on how your brand can turn followers into buyers.
- 4 data-driven insights to help you determine which merchandise to sell on social.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™. Building and maintaining an on-going positive relationship with consumers through these marketing mediums is critical to your company’s success!
In the summer of 2010, Erica Campbell, Senior Manager New Media Marketing and Nadeen Green, Senior Counsel at For Rent Media Solutions discussed how to leverage social media and become part of the consumer dialogue. Attendees learned ways to create a customer engagement strategy through social networking sites that are within the eyes of the law and the interest of your residents and prospects!
Adapting to Today's Buyer Driven Sales EnvironmentEric Brodie
Selling has changed. The traditional approach of cold calling and paying for expensive leads has been usurped by "social selling": utilizing the very platforms your potential buyers are already using to interact with them, educate them, and eventually, sell to them.
How to Launch an Enterprise-Wide Content StrategyMarissa Jambrone
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
-Become effective at content delivery organization-wide by
learning the keys to success
-Further content excellence through change management
-Reach the right audience by understanding and collaborating
to meet their needs
Influence audience behavior with creative content that offers a solution
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
Top Social Selling Tools For Your Business In 2024.pdfCiente
Brands tap into Gen-Z’s world by leveraging social media. But it’s the social selling tools that transform this digital engagement into real-world revenue.
Talk for the Digital Marketing Dialog Benelux, Amsterdam, October 2015. What does it mean to be a digital pioneer in B2B? Innovation is not anymore only product innovation. Digital changed the costumer experience and the relationship between marketing and sales. As B2B company you should understand in which area of the customer experience you can be part of the conversation.
As organizations wrestle with how to integrate digital, social and mobile platforms into their development efforts, many are looking for guidance as to how to get started. Successful fundraising in the 21st century required a coordinated, strategic effort. This presentation covers 3 key elements every organization must consider in planning for success.
The What, Why and How to properly implement social selling across your company.
Learn to develop strong relationships with customers and prospects across social media. See how social selling can further align sales and marketing towards a common goal. And stop customer deflection.
Similar to RETSO 2014: Profile of Home Buyers and Sellers (20)
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
19. Takeaways:
• Listen to your consumer, however possible. Data
patterns can help you tailor your dialogue.
• Buyers want honesty, integrity, knowledge of the
process.
• Sellers want an agent with marketing skills,
neighborhood knowledge, and a strong reputation,
one that can sell their home on time.
• YOU want your communications with consumers to
showcase how you have those skills. Give them
what they want!
Hello! It’s a really tough act to follow to come talk to you about consumer feedback after you’ve just heard from real, live buyers and sellers, but that’s what I’m going to try to do. While the consumers who joined us today were able to talk about their specific experiences, I’m going to bring you hard data. I’m betting that some of this will match up with exactly what these consumers just told you, because this is what consumers told NAR through our survey.
If you aren’t familiar with NAR Research, they are the group within the association that conducts research on a wide range of topics of interest to real estate practitioners, including market data, commercial, international, home buying and selling, NAR member information, and technology. They generate local market reports, the Realtor Confidence Index, Pending and Existing home sales reports, the Member Profile, the Generational Trends report, and more.
Every year, they survey home buyers and sellers to gather detailed information about the home buying and selling process. The Profile of Home Buyers and Sellers provides information on demographics, housing characteristics and the experience of consumers in the housing market, including the role that real estate professionals play in home sales transactions.
So let’s take a look at it. This is going to be a quick look at 10 charts that you can use as a jumping off point to guide the way that you interact with your consumers, based on feedback from real sellers and buyers and what their experiences were like.
I don’t have a ton of time, so I’m going to roll through these, and then give you a wrapup at the end. I’ve also got this presentation on Slideshare, so you can get to these specific charts if you want them.
I’ve blown these charts up as big as I can so that you can see the detail on them. We are starting with the Value of Website Features. These responses were from buyers who indicated that they had used the internet as part of their home search and buying process. Across the bottom, you can see that the darker blue shows that they found a particular site feature to be “Very Useful”, the next lighter color is “somewhat useful”, and the next “not useful”. The lightest color meant they either didn’t use that feature, or it wasn’t available.
Overwhelmingly, buyers found photos to be useful. Statistically, almost no one thought they were not useful or didn’t use them. (That’s the “captain obvious” data point on this chart, right?) They love detailed information on listings, and most appreciate virtual video tours. What’s also interesting is that 29% of buyers thought real estate news or articles were “not useful”. I’m not sure who those 12% of people are that said neighborhood information was ‘not useful’. (But I guess we’ve all had clients like that at some point.)
If I wanted my website to appeal to buyers, I’d have those features listed as most useful front and center, and easy to find. So what is first and foremost? <pause>
Photos. Visuals. Video…and descriptions. Now, it could be that the 28% of people who listed videos as “didn’t use, not available” actually would have said video was useful if it was available to them. Over half of the respondents said that video was at least somewhat useful, and that wasn’t a question specific to listing video, it was all types of video. If you add a portion of that 28% to them, that’s a large segment of buyer audience that would appreciate video content on your site.
Okay, now let’s look at what buyers said they want most from their real estate agent. Overwhelmingly, it’s about the house and the negotiations. That accounts for three quarters of responses. I think it’s interesting that the terms of the sale edged out the price of the sale in importance. Maybe that is something you are seeing with your buyer clients? Are they more concerned about terms than price lately?
In any case, the financial piece, the affordability of the home and finding financing, those got miniscule response rates, comparatively. And teaching a buyer about the neighborhood or area is even less than that, which actually surprises me a bit.
I love this chart, because it really outlines what buyers value most in their agent. Take this and think about the conversations that you have with buyer clients. First and foremost, it’s about finding the house, and how you can help facilitate that. Of course, how that happens is going to be a little different for each buyer you work with. But if you approach your dialogue with buyers with this at the center, you’ll stay focused on their main goal.
From a marketing standpoint, how much time do you spend sharing information about home sales data and how that relates to the buying process? If only 8% of buyers see that as something they are looking for from their buyers agent, how much time and effort should you spend on that type of information?
Next up, along the same lines, this chart shows what buyers said the most important factors are when choosing an agent. There’s a little more parity here.
The largest slice of the pie is “agent is honest and trustworthy,” at 25%. The next largest is “reputation of agent”, at 21%. (I’m going to assume they mean that the agent has a favorable reputation.) And 16% said it was most important that the agent is a friend or family member.
Can you guess which response I’m drawn to here? “Agent seems 100% accessible because of the use of technology like a tablet or smartphone”. Just 4%. Looks like buyers don’t give a crap what kind of technology you use. So there’s no reason to brag about that in your marketing.
Now let’s dig into how important some of these skills and qualities are. This graphic shows you some skills that were ranked as “very important”. Again, this question was posed to recent home buyers.
Not a shock, that honesty, integrity, knowledge of the process and the market, and responsiveness all got responses above 90%. Negotiation, communication, and people skills were a little less important. Again, we see that knowledge of the local area is lower on the list than what I personally would have expected, at 79%.
And again, skills with technology? Not necessarily important to buyers. 8% even said it wasn’t at all important to them.
Unless it emphasizes honesty and trustworthiness, you better make some adjustments, right? How often do we fall back on messaging that isn’t the primary reason someone would work with us? Buyers clearly don’t care if you are tech savvy, so don’t use that in your dialogue (and by dialogue I mean both the conversations you have with them and the marketing that you put out, including your social media postings.)
These charts spelled out WHY they chose their buyers agent. You can’t help whether or not you are related to someone, so throw that 16% away and focus on the folks that are trying to find a trustworthy agent. How can you tell that story with your marketing?
One last buyer response slide…let’s take a look at what methods of communication buyers find important. The chart also breaks down the difference in responses from first time buyers versus repeat buyers.
Top of the list is a personal call to talk about activities, with nearly 80% of all buyers saying that is important. Almost as important is sending an update for new listings, price changes, or under contracts on properties that fit their search criteria. All of this makes good sense.
The interesting part is what buyers didn’t find important: advertising in newspapers, being active on Facebook, and having a blog. Even having a website isn’t of huge importance.
<back slide up if needed>
They are personalized and tailored to the client. The newsletters, the print advertisements, the mobile responsive website… all of that was trumped by the bread and butter communications that speak to exactly what that client needed.
Now we are moving on to responses from the home sellers that participated in the survey. Here, we are looking at how sellers found their agent, along with a breakdown of First time and repeat sellers. Does anything jump out at you when you look at this?
There are only two statistically significant answers to this question: Referred by (or is) a friend, neighbor, or relative. And “Used agent previously to buy or sell a home.” Those two combined account for 64% of all sellers. If you add in the ‘referred by another real estate agent or broker’ response and the ‘referred through employer or relocation company’ response, that puts the total at 71%.
<ask it, let it hang> Is that spend proportional to the amount of business that comes from it?
Another sellers slide. This shows the number of agents that a seller contacted before they decided who they were going to list with. This is another one of the data points that surprised me when I got this report. I would have thought that there would have been more folks at least in the ‘two’ response category.
So only 34% of listing calls are a competitive situation. And for most of those, you’re only competing against one other agent.
I wish the data could tell us that, wouldn’t that save a lot of time and energy?
If the seller didn’t completely make their mind up before they reached out, then the contact with the agent confirmed it. Were they just verifying that the agent was who they thought they were? (Either based on a recommendation or referral, or on the research they had done?)
Obviously, this makes me think about listing presentations. What do you think sellers are looking for?
Of course, we asked them what they want from their agent. This is broken down by service level, too, including full service, limited service, and primarily just listing it in the MLS.
They most want help marketing the home, with 25% of all sellers saying they want that the most. (Personally, I find it interesting that the limited service options want that too.)
Selling within a specified timeframe and pricing competitively are also high on the list, at 20 and 19%.
Finding a buyer for the home is lower, at 15%.
I have to say I’m surprised that negotiations and the contractual part of the transaction rated so low.
Overall what do sellers value most from their agent? Marketing. And getting it done in a specific timeframe.
And again, when I say dialogue, I’m talking both about the actual conversations you have with potential sellers, but also the way that you tailor your marketing. For starters, make sure that both of those points are well covered in your listing presentation. (There’s no a-ha moment there.) But also think about your marketing pieces, whether it’s blog posts, direct mail, email drip campaigns, or newsletters. When you send those to sellers, do you emphasize your expertise with marketing or getting home sold on time? Or do you talk about staging and fixing the home up? The data says the folks who sell want you for your marketing skills, so speak to that.
The data shows a few more items that you can include in your narrative.
This is the last chart. We also asked sellers to choose what the most important factor was to them when they picked their listing agent. Look familiar?
These were the same choices that we saw given to the buyers in an earlier slide. Do you remember what the buyers said?
Buyers: Reputation was 21%, Honest and trustworthy 25%, agent is friend or family member 16%.
Kind of similar, although reputation outweighs trust for sellers. What’s different is that sellers care way more about whether you know the neighborhood…14% of sellers vs. 8% of buyers. (And it looks like sellers don’t care if you have a caring personality. But that’s a totally different topic.)
The interesting data nugget on this? Commission was named as the most important factor by only 3% of sellers.
Time for your takeaways. <read slide>
Obviously, this varies from market to market. What I want you to see in the data are the patterns. If consumers don’t have an agent they trust, they are looking for a referral to an agent that someone they trust, trusted with a transaction. Your marketing, your dialogue with consumers, and your narrative about your business needs to speak directly to what the consumer is asking for. Each one of you has a different story to tell about why your clients trust you.
The 2014 Profile of Home Buyers and Sellers will be available in November, around our annual conference, which will be in New Orleans this year. Hope I will see you there!