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Social Media Strategy

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Caryn Stein, VP of Communications & Content, Network for Good
Twitter Handles: @Caryn74
Social media presents new and exciting opportunities for nonprofits to advance their missions,
raise much-needed funds, and mobilize huge bases of support, but how exactly can
nonprofit leaders harness its potential? Join us for an interactive look

Published in: Social Media
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Social Media Strategy

  1. 1. Social Media for Nonprofits: DC July 14, 2014 Social Media Strategy #SM4NP
  2. 2. #SM4NP
  3. 3. 3#SM4NP
  4. 4. 4 Why do people share cause info? #SM4NP Source: Waggener Edstrom
  5. 5. 55% who engaged with causes via social media have been inspired to take further action. Source: Waggener Edstrom 5#SM4NP
  6. 6. 6 What do they do next? #SM4NP Source: Waggener Edstrom
  7. 7. 7 Source: Network for Good Digital Giving Index #SM4NP Peer-to-peer giving grew 55% from 2012 to 2013.
  8. 8. 8 What’s your social media strategy?
  9. 9. 9 Yes, You Need a Strategy #SM4NP • Define your policy and process. • Set clear goals and targets. • Track and measure your progress. • Integrate social into your communications/marketing plans. • Be true to your brand. • Make it personal and interactive.
  10. 10. 10 What makes something more sharable? Source: Business Insider #SM4NP
  11. 11. 11 Tap into visual power. #SM4NP vs. Source: Prevent Child Abuse Indiana
  12. 12. 12 Show your progress and proof. #SM4NP
  13. 13. 13 Remember: People give to people. #SM4NP
  14. 14. 14#SM4NP
  15. 15. 15 Share, Listen, Repeat. #SM4NP Source: Ronald McDonald House Charities
  16. 16. 16 Final piece of advice…
  17. 17. 17 If you have a baby giraffe, you win. #SM4NP Source: Sanctuary One
  18. 18. 18 Questions? #SM4NP
  19. 19. 19 caryn.stein@networkforgood.com | on Twitter: @caryn74 #SM4NP

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