Presentation by Jamie Stenziano of Clarion Research on Social Media and its impact on the media and marketing ecosystem, through a data driven lens and perspective. First presented at Gabelli School of Business, Fordham University.
11. @JamieStenziano@ClarionResearch
Source: GroupM Interaction Report, February 2017.
Share of Global
Advertising (2016)
Share of Global Digital
Advertising (2016)
Google
13%
All
Others
87%
Google
42%
All
Others
58%
FB
5%
All
Others
95%
FB
15%
All
Others
85%