RESEARCH METHODOLOGY FOR MBA & BBA PROJECT WORK

1. RESEARCH METHODOLOGY
MBA/BBA PROJECT WORK

2. RESEARCH:
• Research in common parlance refers to a search for knowledge. One
can also define research as a scientific and systematic search for
pertinent information on a specific topic.
• research is an art of scientific investigation.
• Research is a careful investigation or inquiry especially through search
for new facts in any branch of knowledge.
• Research as a movement from the known to the unknown. It is
actually a voyage of discovery.

3. METHODOLOGY:
• Methodology is the systematic, theoretical analysis of the methods
applied to a field of study.
• It comprises the theoretical analysis of the body of methods and
principles associated with a branch of knowledge.
• Typically, it encompasses concepts such as paradigm, theoretical
model, phases and quantitative or qualitative techniques.

4. RESEARCHMETHODOLOGY:
• Research methodology is the systematic way to solve the research
problem.
• It gives an idea about various steps adopted by the researcher in a
systematic manner with an objective to determine various manners

5. RESEARCH DESIGN:
• The research design is used for this study of descriptive type.
• Descriptive research studies are those studies which are concerned
with describing the characteristics of a particular individual or a
group.

6. DATA SOURCE:
• Primary data is the fresh data collected from the respondents
through using a pr-structured questionnaire. Most of the data
collected by the researcher is primary data through personal
interview, where the researcher and the respondent operate face to
face.
• Secondary data may be obtained from many sources, including
literature, industry surveys, and compilations from computerized or
mathematical models of environmental processes.
• This information was collected through the method: Internet sources,
Books, Company profile, newspapers and internet etc

7. SAMPLING PROCEDURE:
• Sample is the specific group of individuals that will collect data from.
• Sampling is the selection of group with a view to obtain information about the whole is group of
persons that represents particular community.
• The sampling method used was random sampling. These sampling methods were used because of lack
of time and lack of through knowledge about the universe.
• Sample Population: There are total 500 employees working in the organization.
• Sample Size: All items in any field of in query constitute a ‘universe’ or ‘population’. A finite subject of
the population gives a sample. The statistical units in the sample are called sample units. The number of
units in the sample is called the size of the sample.
• If the size of the sample is less than or equal to 30 then it is
• called small samples. Otherwise, if the size of the sample is greater than 30, it is called as large samples.
• Out of the total strength the sample taken amongst workers. i.e:60 respondents.
• Sampling Area: The research was conducted at Welcome Hotel Grand Bay, Beach Road,
Visakhapatnam.
• Sample Method: The research was made by the survey in accordance to the convenience of the
employees. So the sample type is convenient sampling.

8. TOOLS OF ANALYSIS:
• Contact Instrument: A structured closed - end Questionnaire is used and the type of
questions is dichotomous and like scale.
• Contact Method: The research was conducted by using contact instruments like
Questionnaire, interview and observation. The information was collected from both
employees as well as from management staff.
• Data Analysis Techniques: The data is analysed through simple analysis technique.
• The data tool is percentage method: The collected data are analysed and interrupted
using statistical tools and techniques.
• Percentage method is used in making comparison between two or sense of Data.
• This method is used to describe relationship.
• Percentage of Respondents = No. of Respondents/ Total no. of Respondents X 100