This document provides 10 tips for managing a local business's online reputation. The tips include googling yourself to find online mentions, responding to negative reviews to address problems, blogging regularly to push down negative content, distributing press releases for fresh positive content, engaging on social media and industry forums, optimizing websites for search engines, thinking carefully before posting online, using optimized photos online, buying related domains, and contacting the author for reputation management help.

1. 10 Reputation
Management Tips for
Your Local Business
Presented by: Aaron Emerson
(805) 456-8636
aaron@prevailpr.com
prevailpr.com

2. Google Yourself
 Google your business name to
find out what is being said
about your business online
 The only way to manage it is
to “know” about it

3. Answer Negative Reviews
 Do not ignore negative comments
 Be proactive and talk to the person
who wrote the review to see how
you can fix the problem
 This shows the public that you care

4. Start Blogging
 Blog posts help push down
negative reviews and get them
off of page one
 The more you blog, the faster
your blog posts will fill up the
search engine results

5. Distribute Press Releases
 Publish press releases on a
regular basis to keep a steady
stream of fresh, positive
content on the web about your
business
 Press releases can also push
down negative customer
reviews in the search engine
results

6. Get Social
 Google places a lot of
quality on social media
sites – the more social
media profiles you have,
the better
 Ask your happy social
media followers/customers
to leave reviews for your
company

7. Join Industry Specific Forums
 Find forums related to your industry
and join them
 Become active on these forums and
always have your business link in
your signature if allowed
 Frequently offer insight and advice
about your industry; become the
authority in your local area

8. Practice Search Engine Optimization
 Make sure your website and other
web properties are fully optimized
 Be sure to use the right keywords
 Good for more exposure and for
building a strong reputation in terms
of relevance and importance

9. Think Before You Speak Online
 Once you poste information on the
web, it is out there and can’t be
taken back so post carefully
 Can what you’re about to say HURT
your business? If so, don’t say it

10. Use Photos Online and Optimize Them
 People like to see who they’re
doing business with so the more
photos the better
 Have photos of yourself, your
business, your employees, and
your products posted online
 Use keywords to name your
photos so they rank in the search
engines

11. Buy Domains with Your
Business Name in Them
 Once you purchase these domains,
put up smaller sites related to your
business
 Sites should rank easily due to your
business name being in them
 These sites will help push down any
negative customer reviews in the
search engines

12. If you would like more information about reputation
management, contact me at
(805) 456-8636 for a FREE Consultation
Aaron Emerson
(805) 456-8636
aaron@prevailpr.com
prevailpr.com