Reliance Retail Ltd. is a subsidiary of Reliance Industries founded in 2006 based in Mumbai. It operates several retail formats across India including Reliance Fresh grocery stores, Reliance Footprint footwear stores, and Reliance Trends apparel stores. Reliance Fresh stores have a grid layout and sell fresh produce, FMCG products, and Reliance's private label brands. Reliance Footprint targets middle and high income customers with fashionable footwear, bags, and accessories. Reliance Trends also aims at middle to high income groups with affordable fashion apparel.

2. Reliance Retail Ltd.
• Subsidiary company
of Reliance Industries .
• Founded in 2006 based
in Mumbai.
• The largest retailer in
India in terms of
revenue.
• It has roughly 3,634
stores retail stores
across 679 cities (June
2017).
Retail outlets of fruits,
vegetables & groceries.
• No. of Cities : 93+
• No. of stores : 490+
Retail outlet of Apparel and
Clothing.
• No. of Cities : 160
• No. of stores : 271
Retail Outlet of mainly footwear.
• No. of Cities : 67+ , 17 states
• No. of stores : 100

3. Reliance Fresh
• Store Planning: Grid layout spread on a single floor.
• Type of Assortments :
• Agriculture : Fresh fruit , Vegetables
• FMCG
• Other Items : Stationery items, small toys, house ware like floor mats,
like mesh ladle, lime squeezer, pizza cutter, Squeeze bottle, etc.
• Brands : from HUL , P&G ,Colgate Palmolive , Wipro , Duracell, GCPL, ITC
FMCG, GCMMF (AMUL), Britannia, Nestle, Patanjali and many more.
• Reliance exclusive house owned products: like detergent ‘SUDZ’,
‘Amara soaps’, Reliance Healthy life food items like ‘Reliance select’
products like salt , pickles , atta, vermicelli ,kaffe coffee and Puric tissue
• Merchandising: Included a lots of them which included stacking, cart
fixtures, gondola shelving, peg hooks and basket.

4. Contd.
• Ambience & Lighting :
– premium feel to it as
compared to other
convenience store.
– luggage keeping unit outside
the store .
– security facility provided at
the entrance.
– Bright white day lighting
– non crowdy as compared to
other retail outlets.
• Service : The staff behavior and
service at the POS is good.
• Target Segment: family and the
residential zone mainly which
fall within a catchment area of
2-4 Km.
• Location: Bhubaneshwar.
• Customer Retention Scheme:
“Reliance one” loyalty rewards.

5. Reliance Foot Print.
• Reliance Footprint is a leading specialty family footwear
retail chain that caters to the footwear needs of the entire
family. It launched its first store in late 2007 in Bangalore.
• Latest fashion, value for money & best quality
• Type of assortments-footwear, handbags, backpacks,
• luggage, socks, belts, wallets and shoe care products.
• Pricing- competitive pricing
• Ambiance- bright lighting
• Payment options- cash, paytm, cards
• Target segment- middle and high income group
• Consumer experience- good

6. Contd.
• Brands :-

7. Merchandising and layout of store

8. Reliance Trends
• Type: Specialty apparel store
• USP- Latest fashion, value for money
& best quality
• Type of assortments- apparels
• Pricing- competitive pricing
• Ambiance- soft music
• Payment options- cash, paytm,
cards
• Target segment- middle and high
income group
• Consumer experience- good
• Reward programs-
• Private labels:
• BRANDS-
• STORE LAYOUT (PATIA OUTLET)
• Ground floor- ladies, kids
• First floor- men, electronics
• Second floor- electronics
• Ancillary services- car parking, trial
rooms.
• Lighting-
• Merchandising-

9. comparing with big bazar
Product Assortment and
Target Customer
• Men Ladies and kids wear: This section
includesfashion and casusal wear for men
ladies and kids both branded and
unbranded.
• Electronic items: like refrigerator, T.V,
vacuum cleaner , music system, vacuum
cleaner, washing machine. Etc
• Foot wear: In this section footwear for
men women and kids is made available.
• Music:A wide collection of CDs DVDs is
made available
• Toys:All kinds of toys for children is
available
• Stationary: all kind of office stationery and
stationery for school going kids is available

10. LAYOUT
• Big bazaar at Patia, Bhubneshwar
covers four floors that is ground floor,
first floor, second floor and third
floor.
• Groundfloorincludes
:Groceries,vegetables,food items
• First floor includes:Ladies wear,kids
wear,FMCG
• Second floor includes:Men wear,Foot
wear
• Third floor includes:Utensils,
Electronic gadgets, Crockery, Toys
,Household items like- bed sheets ,
carpets etc.

11. Store Planning
• Allocating Space: Back
room,Office and other functional
spaces,Aisles, services areas, and
other non-selling areas of the
main sales floor,Wall merchandise
space,Floor merchandise space.
• Floor Plan
• Circulation:Free-Flow Layout,Grid
Layout,– Loop Layout and Spine
Layout

12. Interior design
• “The interior of a Big Bazaars comprises of the
living space of the store which includes ceiling,
walls, flooring and lighting, fixture and fittings”
• Following are the interior attributes:
Envelope,Internal layout,Visual
merchandising.
Exterior design
• The external environment of Big Bazaar: located
at shopping center, high street or local parade.
• The external architecture of Big bazaar building:
uses a colour combination of Orange and Blue
• External features such as:- Car
parking,Horticulture, sculpture and lighting,-
Other external buildings ,- Outdoors seating,
trolley parking and other miscellaneous
Services
• Big Bazaar provides a wide range of services to
its customers like Trial rooms , car parking ,
security, baggage counter , trolleys so that one
could shop easily