The document provides an overview of Reliance Industries Limited, one of India's largest private sector companies. It discusses Reliance's history beginning in 1957, its expansion into various industries such as petrochemicals, retail, telecommunications, and financial services. It also describes some of Reliance's major brands and business divisions, including Reliance Retail, Reliance Market, Reliance Trends, and Reliance Fresh. The document outlines the products, business models, growth strategies, and operations of these various Reliance retail businesses.

1. PRESENTED BY: - Aishvaryaa.U 2017201001
-Aishwarya Narayanan 2o17201002
-Akshaya K 2017201003
- Anish. P 2017201004
-Anupriya. S 2017201005

2. “Growth is Life”

3. CONTENTS:
ABOUT RELIANCE
HISTORY OF RELIANCE
PRODUCTS OF RELIANCE
RELIANCE RETAIL
RELIANCE MARKET
RELIANCETRENDS
RELIANCE FRESH
CONCLUSION

4. ABOUT RELIANCE
• FOUNDED ON: 1969
• FOUNDING DIRECTOR: DHIRUBHAI AMBHANI
• HEADQUARTERS: MUMBAI, INDIA
• PRODUCTS: PETROCHEMICALS, RETAIL,TEXTILE,TELECOMMUNICATIONS,
FINANCIAL, CRUDE OIL & NATURAL GAS

5. JOURNEY OF RELIANCE INDUSTRIES
1957: A returned from Aden, and Start of an empire
1966 : Birth of Reliance, in a small 500 sq. ft. office as a yarn
trading business.
1977: RELIANCE GOES PUBLIC
Made IPO on Bombay Stock exchange, oversubscribed 7 times.

6. 1985:A NAME CHANGE
RelianceTextile Ltd -> Reliance Industries Ltd
1996: FIRST PRIVATE INDIAN COMPANYTO BE LISTED INTERNATIONALLY
1995-1996:VENTURED INTOTELECOM INDUSTRY
In a joint venture with NYNEX, USA entered into telecom as RelianceTelecom Private Ltd.
1998-1999 : RELIANCE GAS
Introducted Packed LPG Gas cylinder under the brand: RelianceGas

7. 2001: MILESTONES ACTIEVED
Reliance Industries Ltd. and Reliance Petroleum Ltd. became India’s largest companies.
2002: MAJOR GAS DISCOVERY
Discovered gas in the Krishna Godavari basin, India’s first gas discovery by a private sector.
2005-2006: FOUR MAJOR ENTITIES
In these two years the company came to identify into four separate businesses: Power Generation,
Power Distribution, Financial services andTelecommunication.
2006: RELIANCE ENTERS RETAIL MARKET
Reliance marked its entry into the organized retail market in India through the launch of ‘Reliance Fresh’.

8. 2010: RELIANCE BROADBAND
Reliance entered the broadband sector with Infotel broadband services Ltd.
2010: OILAND GAS BUSINESS
In the very same year Reliance announced partnership with Bharat Petroleum marking an entry into the
oil and gas industry.
2013: 1466 RETAIL STORES OWNED BY RELIANCE
As of March 2013, Reliance Retail had as much as 1466 stores across India having brands like Footprint,
Trends, Reliance Digital, and many more.
2016: RELIANCE JIO
Reliance JIO , telecom venture became an hit overnight with Jio voice calling, messaging and roaming free.

9. RELIANCE 2017
• Ranked India’s Biggest public Company on four metrics: Profit, Sales, Assets and
Market value.
• Reliance industries ranks 203 in Fortune500-2017.
• Shri Mukesh D. Ambani is the only Indian on Forbes Global Game Changers List for
2017.
• Won the best 'Sustainable Corporate of the year' 2017 at Sustainability 4.0 awards
by Frost and Sullivan andTERI.
• Won the 'Quality Achievements Award 2016' in Gold Category by European
Society for Quality Research at Quality Awards.
• Reliance are pioneers inTelecommunication, oil and gas extraction, polyester and
Retail

10. ₹1000 invested in Reliance Industries in 1977 is ₹16.5 lakhs now.
RIL shareholders’ wealth has multiplied every 2.5 years over last 40 years.
RIL’s market capital has grown from ₹10 crore in 1977 to ₹5 lakh crore now.
Revenues have grown from ₹70 crore in 1970 to ₹3.3 lakh crore now.
3.4% more return than any average equity stock gives you as Sensex shows.

11. Reliance is leading in the following
industries
• OIL & GAS
• TELECOMMUNICATION
• POLYESTER

12. CSR
RURAL
TRANSFORMATION
HEALTH
EDUCATION
ENVIRONMENT
ARTS,
HERITAGE
AND
CULTURE
DISASTER
RESPONSE

13. PRODUCTS OF RELIANCE
REFINERY: POLYMERS:
PETROLEUM RETAIL:

14. CHEMICALS:
POLYESTER
RETAIL:

15. CLOTHING BRANDS :

16. TEXTILE: TV CHANNELS:

17. TELECOMMUNICATIONS: FILMED ENTERTAINMENT:
DIGITAL CONTENT :

18. DIGITAL COMMERCE :
PUBLISHING BUSINESS :

19. ALLIED BUSINESS :

20.  Founded : 2006, 11Years Ago
 Headquarters : Reliance Industries Limited, Nariman Point, Mumbai,
 No. Of Location: 3383 Stores
 Revenue: Rs.216.12 Billion
 Parent: Reliance India Limited.
 Divisions: Reliance Fresh, RelianceTrends, Reliance Digital and 8 more!
INTRODUCTION

22. “Less is more”

23. 1
INCEPTION: AUGUST 2011
TYPE: WHOLESALE (B2B)
DIVISION: FRESH FRUITS ANDVEGETABLES, DAIRY PRODUCTS, DETERGENTS AND
TOILETRIES, GROCERIES, OFFICE FURNITURE, STATIONERY, FOOTWEAR AS WELL AS
ELECTRONICS AND IT PRODUCTS.
NUMBER OF STORES: 300 STORES (APPROX.) IN 37 CITIES
MEMBER PARTNERS: 2.5 MILLION

24.  Reliance Market is a one stop shop where 80% of household items are available.
 There are over 20,000 products ranging from fresh fruits and vegetables, dairy products, detergents
and toiletries, groceries, office furniture, stationery, footwear as well as electronics and it products.

25. PRODUCTS
CLOTHING & ACESSORIES
ELECTRICALAPPLIANCES

26. PRODUCTS
LUGGAUGES STATIONERY

27. PRODUCTS
OFFICE STATIONERY GROCERY

28. PRODUCTS
VEGETABLES & FRUITS SNACKS

29. PRICE
Prices lower than MRP. (10-30%)
Bulk purchasing leads to greater margin.
PRICE LIST

30. PRICE

32. PROMOTION:

33. PLACE
 Over 300 stores in across 37 cities in India
 They are mainly located in peripherally of metro cities andTier-II cities.
 On average a Reliance MARKET is around 30000-40000 sq. ft. in warehouse format.There is also
provision for Parking.

35. “Sirf dikhne me mehenga”

36. COMPANY PROFILE
 INCEPTION : OCTOBER, 2007 ( BANGALORE)
 DIVISION : APPARELS, LUGGAGE & ACCESSORIES
 SHOPS : 3OO STORES ACROSS 160 CITIES
 OUTLETS IN CHENNAI :VALSARAVAKKAM, RK SALAI, CHROMPET,
GANDHI NAGAR,VELACHERRY AND MANY MORE
 WEBSITE : WWW.RELIANCETRENDS.COM
RELIANCETRENDS’ PROFILE

37. PRODUCTS
 RelianceTrends has 18 Private labels under its umbrella, which compromises of 55% of RT offerings.They also
have licensing arrangement with overseas labels for making apparels in India.
DNMX (Men) Fusion (Women) Team spirit (Kids) Rio Girl ( Kids)

38. PRODUCT CLASSIFICATION
MEN’S WEAR WOMEN’S WEAR KID’S WEAR ACCESSORIES
Formal Wear: Suits,
Pants and Shirt
Indian wear: Kurtis &
Sarees
Infant: onesie, bib Handbags
Casual Wear:T-shirts,
Jeans and western wears
Semi-formal wear:
Kurtis, Shirts
Girls 2-8 Socks
Men’s wear Fabric Dress material Boys 2-8 Handkerchiefs
Semi-Formal wear:
Shirts and Pants
Formal wear: Suits,
Skirts and accessories
Girls 8-14: Frocks, skirts
and shirts
SportsGoods
Sport’sWear:Tracks,
Vests and others.
SportsWear:Tracks,
Leggings
Boys 8-14:T-shirts,
Pants
Jewelry : Earrings,
watches & Hair ties
Bags and accessories Under-garments Toddlers -

39. PRICE
 Like the tagline “Sirf Dekhne me meheanga” suggests, RT strives to offer quality products at
affordable prices. Arun Sirdeshmukh, Chief Executive of RT, said that, “Our credo is to offer
affordable products in the mid-priced range.”
 Typically aT-shirt price would start from ₹149 and go up to ₹499 for in-house products and ₹599 for
branded garments.
 USP:
Q- Best Quality
F: Latest Fashion
T: PatentedTechnology
V:Value for Money

40. PROMOTION
MEDIA PLAN:
SOCIAL MEDIA PRINT MEDIA

41. PROMOTION
LEAFLETS & BALLOON DISTRIBUTON

42. PROMOTION
FESTIVAL AND SEASONAL OFFERS

43. PROMOTION

44. PROMOTION
EVENTS AND SPONSORINGS:
The Deccan Herald Metrolife Fashion
Show 2017
COUPONS AND POINTS:

45. PLACE
 Over 355 stores across 190 cities in India.
 Average store area is about 10,000 sq. ft. to 15,000 sq. ft.
 RelianceTrends’ strategy is to have a sizable presence inTier-II cities setting up large stores in
cities which are underserved in respect of organizational retail.As of 2013, 60% of its stores are in
Tier-I and rest inTier-II towns.
 RelianceTrends has around 10 stores in Chennai.

46. COMPETITORS

47. FORAY INTO ONLINE MARKET:
 In April 2016, Reliance Industries entered ecommerce fashion retail through a platform called ‘Ajio’
that targets spenders with high margin, curated fashion.
 RIL has also opened more than 100 Ajio in-shops in more than 100 Reliance Retail
outlets as part of its Omni channel strategy and Ajio also sells various RT’s private
Labels.
 In 2017, it opened its own online platform.

48. “Fresh Hamesha, Available Hamesha and Savings Hamesha.”

49. INCEPTION : 30TH OCTOBER 2006 (HYDERABAD)
DIVISION : CONVENIENCE STORE: GROCERIES & STAPLES
SHOPS : 700 SHOPS COVERING OVER 93 CITIES ACROSS INDIA
WEBSITE : www.reliancefresh.co.in
OUTLETS IN CHENNAI: ADYAR, ANNA NAGAR, ASHOK NAGAR, GUINDY,
MOGAPPER WEST,TEYNAMPET, THIRUVAMIYURAND 24 MORE!

50. Reliance Retail started its journey 2006, with the opening of its first Reliance Fresh
store in Hyderabad ( Banjara Hills). . It was the first to enter into the unorganized
sector of fresh vegetables and fruits.
Shorty after its inception, Reliance stores in Jharkhand and Northern India faced ire
of local vegetable vendors. UP government ordered closure of 10 stores to keep law
and order. Later in November 2007, Reliance fresh stores were attacked by
supporters of Bharatiya Janshaki Party.
Today it has over 720 stores across the country and reportedly sells over 500 metric
tones of Fruits andVegetables everyday.

51. • Grocery and Staples
• Fruits andVegetables(PL only)
• Dairy Products
• Beverages and Processed food items
• Health and Beauty
• Dessert and Confectionery
• Condiments & Sauces
• Home and personal care products

53. • PE extruded nets: Enhance shelf life.
• Thermoformed PP trays to hold 4-6 large fruits with stretch cling wrapped films.

54. • Low cost Model (F-F Model) - USP
• Discounted Pricing (USP)
• Value pricing
• Low Margin, High sales volume
• Factors for low pricing: Bulk purchasing, Central Warehousing and transportation.

55. • FARMERS
• AGGREGATORS
• AGRICULTURE MARKET
YARD
• WHOLESALERS
• SEMI-WHOLESALERS
• VENDORS
• CONSUMERS

56. • FARMERS
• COLLECTIONCENTERS
• AGRICULTURE MARKET
YARD
• WHOLESALERS
• SEMI-WHOLESALERS
• REATAIL STORES
• CONSUMERS

57. Direct Marketing
Push Strategy
Pull Strategy
Advertising Strategy
Sales Promotion
Service and Support

58. Promotion: Media Plan
SOCIAL MEDIA PRINT MEDIA

59. Promotion: Events and Sponsors

60. Promotion: Festivals and Seasonal offers

61. Promotion: Coupons and Points

62. Outsourcing: Utopeia

63. • 720 stores across 80 cities of 14 different states in India.
• RF has always worked on low-cost locations.
• Locates in areas of high footfalls like movie theaters, malls, restaurants, etc.
• Designed to look crowded.
• Average 3000-4000 sq. ft. , catchment area 2-3 kms.
• Operates from 5:30 am – 11pm

64. COMPETITORS

65. • Indian consumer mindset is conditioned to trust local vendors and they are skeptic
that vegetables can be cheaper in malls and stores.
• Rapid perishability
• Controversy and protests
• 2008 global financial meltdown
• Not so “fresh”