Pantaloons is one of India's largest fashion retail chains. It operates over 12 million square feet of retail space in 71 cities across India. Pantaloons focuses on 'fresh fashion' and offers trendy collections for young consumers. Stores carry a wide variety of apparel and accessories for men, women, and kids. Pantaloons follows a free form store layout with categories arranged departmentally across multiple floors. It aims to provide affordable prices through strategies like offering branded products at 10% less than MRP. Customer loyalty programs and gift vouchers are used to engage customers and drive repeat visits.