The document summarizes a retail management project submitted to a professor on D-Mart, a large discount retailer in India. It provides details on D-Mart's mission to be the lowest priced retailer, target middle-income customers, and continuously expand its product categories. It describes the store layout and categories carried, including issues like poor parking. It also discusses the store's pricing, promotions, and suggestions for improvements.

1. RETAIL MANAGEMENT SUBMITTED TO Prof. ASHWIN KHER SUBMITTED BY ARVIND GUPTA (8123) SUNIL SINGH (8155) GAUTAM UDHWANI (815 8) JYOTI PANCHMATIA (8199) PROJECT ON Experience the Convenience

2. D-MART MEHNAT HAMARI BACHAT AAP KI...! MISSION “ TO BE THE LOWEST PRICED RETAILER IN THE AREA OF OPERATION / CITY / REGION.” VISION IT IS OUR CONTINOUS ENDAVOUR TO INVESTIGATE, IDENTIFY & MAKE AVAILABLE NEW PRODUCT CATEGORIES FOR CUSTOMER’S EVERYDAY USE & AT THE BEST VALUES THAN ANYBODY ELSE

4. RETAIL FORMAT / MIX

8. MEDICAL STORE FLOOR MANAGER REFUND COUNTER COLD STORAGE COSMETICS TOILETRIES SKIN CARE PERSONAL CARE BAKED PRODUCTS BISCUITS & FARSAN VEGETABLES & GROCERY SOAPS DETERGENT STORAGE DRAWING & SCHOOL ARTICALS WAY TO FIRST FLOOR LIFT GROUND FLOOR TOILET WATER BAGGAGE COUNTER CUTOMER SERVICE COUNTER PAYMENT PAYMENT PAYMENT PAYMENT SNACKS AND SWEETS

9. STORAGE TRIAL ROOMS FOOTWARES MENS WEAR FASHION ACCESORIES LOW PRICE T-SHIRTS UNDER GARMENTS KIDS WEAR LADIES WEAR FASHION ACCESORIES CLOTH PIECES TRIAL ROOMS LIFT WAY TO II FLOOR FROM GROUND FLOOR FIRST FLOOR

10. PUJA ARTICLES TOYS SPORTS EQUIPMENT TIFIN BOX KITCHEN ITEMS UTENSIL SPORTS EQUIPMENT LUGGAGE & BAGS HOME APPLIANCES STORAGE GIFT ARTICLES BED SHEET, TOWELS, CURTAINS & PILLOW COVER FROM FIRST FLOOR LIFT STORAGE SECOND FLOOR

24. THANK YOU