Mini-metro cities like Nagpur are growing hubs for trade and commerce in India. Nagpur has many shopping malls, including Empress City Mall which is one of the largest in Nagpur with over 100 shops spread across 9 lakh square feet. Shopping malls are becoming more popular in India as they provide consumers a convenient one-stop shopping experience in an environment protected from weather, and also offer entertainment options. However, some shopping malls in India face issues like poor positioning and a lack of promotional activities that need to be addressed for their continued success.

1. RETAIL MARKETING
RETAIL SCENARIO AT
MINI METRO CITY

2. INTRODUCTION TO RETAIL MARKETING
• Retail marketing is the range of activities
undertaken by a retailer to promote awareness and sales
of the company’s products.
• This is different from other types of marketing
because of the components of the retail trade, such as
selling finished goods in small quantities to the consumer
or end user, usually from a fixed location
• Retail marketing makes use of the common principles of
the marketing mix, such as product, price, place and
promotion.

3. MINI-MERTO CITY
• A city is a relatively large and permanent human
settlement. In simple words we can say that a city
has a particular administrative, legal, or historical
status based on local law.
• A mini-metro city combines the urban area and also
little semi rural area. Mini-metro cities are the
growing cities in the development area. Mini-metro
cities usually form more recent poles of growth, often
also with a more diffuse genealogy, than larger
metropolis.
• In this 21st century, the mini-metro are making itself
techno savy and developing themselves. Due to this many
business man and investors think of investing in this city.
Mini-metro cities are the growing hub for trade and
commerce. The cities that come under this are Nagpur,
pune, Indore, Surat etc.

4. NAGPUR CITY
• Nagpur (Nagpur) is the second capital and the third most
populous city of the Indian state of Maharashtra It is
the 13th most populous city and 13th largest urban
agglomeration in India.
• According to a survey by ABP News Nagpur has been
identified as the best city in India by topping the live
ability, greenery, public transport, and health care indices.
• Nagpur has the best literacy rate,93.13%, among cities
with more than 20 lakhs population in India. It is famous
for the Nagpur Orange and is known as the "Orange City"
for being a major trade centre of oranges cultivated in the
region.

6. SHOPPING MALLS IN NAGPUR CITY
• Empress city mall is one of Nagpur’s largest
shopping mall with 9 lakh square feet.
• It features 100 shops and outlets.
• This township encompasses shopping mall with
multiplex, IT park ,commercial centers ,luxury
apartments and a five star hotel.
• They’re joined by major international retailers such as
Blackberry, Reliance trendz ,Gini and Jony,etc

7. TAstE AND PERFERNCES
• Nagpur is famous for its Orange production.
• Sweets- Most of the sweets and the Dessert items are
decorated with the orange pieces and the juice as the
fruit are available in abundance. Santra Barfi of
Nagpur is very popular and famous of the tourists
also.
• Spicy Chicken- It is very popular with the non-
vegetarian lovers of the city. This is very spicy which
can roll out some tears.
• Most of India’s popular brands are represented here
such as Pantaloons , Lifestyle , Big Bazar , etc.

8. DEVELOPMENT OF SHOPPING MALLS IN
NAGPUR
• India has 570 operational malls (as of May 2013) with a total
area of 180 million sq ft compared to just 225 malls that were
up and running five years ago, according to numbers collated
by a real estate consultancy firm which were shared with TOI
exclusively.
• The retail sector in India is witnessing a huge revamping
exercise as traditional markets make way for next formats such
as departmental stores, hypermarkets, supermarkets and
specialty stores.
• A Festive Walk in Empress City Mall. Empress City Mall is one
of Nagpur’s larger shopping malls, featuring more than 100
shops and outlets. Aimed at a more mass market audience than
some of the exclusive malls in Nagpur , most of India’s popular
Brands are represented here, such as Pantaloons, Lifestyle,
Big Bazar to name a few. Empress City is an integrated city
spread across a sprawling area of 25 acres in the heart of

9. CHANGES IN LIFESTYLE BECAUSE OF
SHOPPING MALLS
• It is this growth which has entered India also through
Mall culture.
• Hence the globalization is the pressing force behind the
spreading mall culture in India.
• The other reason is our changing life style which is very
much cosmopolitan and we want everything trendy and
latest.
• The cosmopolitan change in our attitude welcome any
thing new which is cosmopolitan in nature.
• As a result malls with a cosmopolitan look and feel, ,
global variety of products, brands from various
countries and cultures entered India and received
heartening welcome.

10. Advantages of Shopping Malls
• Many types of stores within one location
• Merchandise assortments available within those
stores
• Opportunity to combine shopping with
entertainment
• Attract many shoppers
• Large trade area
• Generate significant pedestrian traffic
• Inexpensive form of entertainment
• Customers don’t have to worry about weather

11. Disadvantages of Shopping Malls
• Occupancy cost are higher than those of strip
centers, freestanding sites, most central business
districts
• Retailers may not like mall managements control
of their operations
• Strict rules governing store displays and signage
• Competition within shopping centers can be
intense
• Similar merchandise sold in a close proximity

12. BENEFITS TO CUSTOMERS BECAUSE OF
SHOPPING MALLS
• There are multiple people to meet
• There is food
• We find everything needed at one stop
• We get to walk around
• There are lot of different events and offers
• Neat the weather and still shop
• There is always a place to sit down
• We do not always have to spend our money
• We always find something we like or want to buy

13. FUTURE OF SHOPPING MALLS
PROBLEMS FACED BY SHOPPING
MALLS IN INDIA
• poor positioning and zoning of malls
• Few promotional activities
• Improper facilities management and maintenance
• Lack of feasibility
• Developer disinterest in promoting the mall

14. MEASURES TO IMPROVE THE PROBLEMS
FACED BY SHOPPING MALLS IN INDIA
• Promote revenue- sharing model
• Adopt a standard model of mall management
and partnership
• Ensure transparency
• Establish a regulator for real estate

16. CONCULSION
• Increase investment in retailing
• Increase in power of organized retail
• Establishment of national commission on retail
• Improvement in civic situation
• Comprehensive legislation

17. THANK YOUMADE BY
DEEPALI
RUHINA
NAZIMA
RAJ
KARATHIK