Max Fashion is a clothing retailer established in 2004 in the UAE and 2006 in India, with a presence in over 60 cities. The document discusses Max Fashion's touchpoints with customers from pre-purchase through post-purchase. These include advertising, their website and app, in-store displays, signage, staff, and loyalty programs. It also provides a review of a specific Max Fashion store location, identifying positives like organized sections and tailoring, as well as opportunities like parking, staffing, and visual merchandising. Post-purchase touchpoints aim to maximize the customer experience through emails, SMS, help centers, and easy returns.