Reliance Retail aims to lead the retail industry through innovation while generating value for stakeholders. Its objectives include creating a high-quality diversified portfolio, providing diversified financial services through focused employees, and appreciating each customer's unique needs. Reliance Retail has over 3,500 stores across India and offers products like food, clothing, electronics and more through various retail chains. It has grown significantly since being founded in 2006 and continues pursuing expansion opportunities.

2. MISSION..
• To lead the industry by providing innovative
financial products and services
• To value to the shareholders with total satisfaction
• To establish "customer-first" business strategy
• To be a social responsible investor by making
investment only in desirable industry
• Provide employees with motivating work
environment, opportunities for learning andcareer
development, competitive compensations and
equal opportunities

3. VISION..
To lead the industry while generating value to
the stakeholders, be the pioneer in setting ethical
standard and be everyone's investor.

4. OBJECTIVES..
• Create synergetic effect by creating high
quality and diversified portfolio
• Provide diversified financial services with
focused people
• Appreciate uniqueness of each customer's
requirements and serve the customers
with product flexibility
• Diversification of sources of fund Enhance
Corporate value through sustained growth

5. VALUES..
Growth and success are based on the ten core values of:
Care,
Citizenship,
Fairness,
Honesty,
Integrity,
Purposefulness,
Respect,
Responsibility,
Safety
And Truth

6. RETAIL INDUSTRY
The sale of goods or commodities in small quantities
directly to consumers is known as retailing. A
‘retailer’ buys goods or products in large quantities
from manufacturers or importers either directly or
through a whole seller and then smaller quantities to
end users.
Retail is India’s largest industry, accounting for over
10% of the country’s GDP and around 8% of
employment.
The Indian retail industry is valued about $300
billionand is expected to grow to $637 billion in
2015.
Retail contributes 27% share of world GDP

7. RELIANCE RETAIL LIMITED
• With a vision to generate inclusive growth and
prosperity for farmers, vendor partners, small
shopkeepers and consumers, Reliance Retail
Limited (RRL), a subsidiary of RIL, was set up
to lead Reliance Group’s foray into organized
retail.
• RRL launched it’s first store in November
2006 through it’s convenience store format
‘Reliance Fresh’.

8. • Founded in 2006 and based in Mumbai, it is
the largest retailer in India in terms of revenue.
• Its retail outlets offer foods, groceries, apparel
and footwear, lifestyle and home improvement
products, electronic goods, and farm
implements and inputs.
• The company’s outlets also provide vegetables,
fruits and flowers.
• It focuses on consumer goods, consumer
durables, travel services, energy, entertainment
and leisure, and health and well-being
products, as well as on educational products
and services.

9. INDUSTRY DIVISION

10. • Reliance Fresh: Retail outlets of fruits, vegetables & groceries.
• Reliance Digital: Consumer Electronics retail stores. It had
689 stores in October 2014.
• Reliance LYF: 4G mobile handset manufacturer based in
Mumbai, founded in 2015.
• Reliance Jewels: Jewelry retail; it had revenues of approx. Rs.
8 billion in financial year 2012-13.
• Reliance Time Out: Lifestyle store of Books, Music, Movies,
Toys, Gaming, Fragrances, Stationery.
• Reliance Trends, Reliance Footprint and Reliance Living:
Apparel and Clothing. It had revenues of approx. Rs.
16 billion in financial year 2012-13 with a store count of 287
• Reliance Market, Wholesale cash n Carry: It had revenues of
approx. Rs. 1.6 billion in financial year 2012-13.
• AJIO: One of the company’s first forays into e-commerce – a
fashion website, launched with the philosophy ‘Doubt is Out’.

11. COMPANY PROFILE
BSE INDEX: 1399.75 30.35(2.22%)
NSE INDEX: 1402.50 32.95(2.41%)
NET PROFIT: Rs 8,079 crore in Q2 FY17
REVENUE: Rs 21,075 Crore in FY2016
EBIT: Rs 504 Crore in FY2016
NUMBER OF EMPLOYEES: 73,000
NUMBER OF BRANCHES: 3,553 retail stores across 686
cities
INDUSTRY: Retail
TYPE: Public Company
STATUS: Operating Subsidiary

12. MILESTONE
2006: Reliance Industries ventures into organized
retail through Reliance Retail with its first
Reliance Fresh store in Hyderabad
2007: Launches Reliance Digital, a consumer
electronics retail chain
2008: Reliance Retail opens its first fashion &
lifestyle store under Reliance Trends and
Reliance Footprint brands

13. 2010: Crosses 1,000 stores mark. Announces
partnerships with Zegna, QuikSilver & Steve
Madden
2011: Launches wholesale cash-n-carry store chain
- Reliance Market
2012: Reliance Trends becomes India’s largest
fashion Retailer. Announces partnerships with
Iconix, Kenneth Cole, Thomas Pink and Brooks
Brothers
2013: Reliance Market, becomes India’s largest
wholesales cash & carry store chain. Reliance
Retail achieves EBITDA break-even

14. 2014: Launches Reliance Digital Express Mini, a
chain of small stores dealing in mobility and
communication devices
2015: Reliance Retail 2.0 unveiled with launch of
multi-channel initiatives. Announces partnership
with BCBGMAXAZRIA, Juicy Couture and
Cherokee
2016: Launches www.ajio.com a curated fashion
e-commerce platform and
www.Footprint360.com a multi-channel e-
commerce platform for Reliance Footprint

15. SWOT ANALYSIS
STRENGTH:
It is Indian retail chain with 3553 stores. It owns
various private label brands. It has strong
distribution network. Strong backing of the parent
company.
WEAKNESS:
Product variety is available but more SKUs are not
present due to inefficient back end infrastructure.
Poor inventory control at certain locations is a
concern.

16. OPPORTUNITIES:
Sourcing directly from farmers; no middlemen.
Leveraging on brand name and entering into
Reliance saloon. Large potential to reduce
operation cost in cities using strong supply chain.
THREATS:
Strong competition globally from Carrefour,
Metro A.G., Tesco. Operationg cost are too high.
Wallmart is biggest competitor when it comes to
sourcing/ backward integration

17. MARKETING STRATEGIES
1. STP (Strength, Target and Positioning)
STRENGTH: Quality and price cautious group
TARGET: Upper middle class and middle class
POSITIONING: Quality and trust

18. 2. SUPPLY CHAIN MANAGEMENT:
• Approaching farmers directly, thereby reducing
procurement wastage.
• Better returns to Indian farmers and
manufacturers.
• Greater value for the Indian consumers.

20. CORPORATE SOCIAL
RESPONSIBILITY
(CSR)
• Initiatives in education, health, environment
and social development of the weaker sections
form a sizeable chunk of Reliance’s social
outreach programs.
• We seek to achieve sustainable and profitable
growth, creating thriving eco-systems around
all our businesses. Our strategy includes
fostering close and continuous interaction with
the people and communities around our
manufacturing divisions, bringing qualitative
changes in their lives and supporting the
underprivileged.

21. • Some of Reliance's initiatives to promote
environment protection include investing in
renewable energy sources, promoting green
plantations and spreading environmental
awareness. We have converted acres of arid
lands into major green zones.
• Reliance supports local schools with
logistical and financial support, capacity
building of teachers and infrastructure
development.
• Reliance nurtures and sponsors many
projects designed to educate, employ and
empower women and youth in and around
the catchment areas of its operations.

22. • Project Jagruti: A project to uplift and
bring dyslexic students from the
underprivileged segment into the main
stream.
• Reliance Dhirubhai Ambani Protsaham
Scheme: A scheme for supporting
meritorious students and providing
financial aid to the toppers for pursuing
higher studies in engineering and medical
streams.
• Reliance HIV/DOTS Therapy Centre : This
Centre's programme for the
underprivileged is run with the support
from various governmental and non-
governmental organizations.

23. • Dhirubhai Ambani Hospital: The hospital
plays a significant role in improving the
quality of life with its prompt and
specialized services and by providing free
lifesaving treatment.
• Reliance Foundation : To provide impetus
to various philanthropic initiatives of RIL,
Reliance Foundation (RF) was set up in
2010 as an expression of its vision towards
sustainable growth in India. Reliance
Foundation has cumulatively touched the
lives of 4 million people in over 5000 villages
and various urban locations.

25. COMPETEITORS.
RRL Ventures Competition
Reliance Mart Pantaloons, Big Bazar, Star India Bazar,
Shopper’s Stop, Spencer’s Hypermarket
Reliance Fresh,
Reliance Super,
Reliance Delight
Food Bazar, Food World, Trinethra, Big Bazar
Reliance Trends Brand Factory, Fashion Station, Celio, Central,
Lee Cooper, Westside
Reliance Digital Jumbo Electronics, Croma Retail
Reliance Timeout Depot, Landmark
Reliance Jewels Navaras, Tanishq, Nakshatra