Manyavar is an Indian ethnic wear brand founded in 1999 that specializes in traditional outfits like sherwanis, kurtas, and jackets for men aged 10-45 and recently launched a women's brand called Mohey. The brand has over 400 stores across India, the US, UAE, Nepal, Bangladesh, and Saudi Arabia and aims to represent Indian elegance. It is known for campaigns around celebrations and festivals as well as initiatives like Manas Foundation, which funds heart surgeries for children. Manyavar has grown rapidly since 2007 and become a nationally recognized brand in India through its stores, sponsorship of cricket teams, and film advertisements.

1. Name : Maya Dayma
Roll No. : 02
Subject : Campaign of “Manyavar”
Submitted to : Sweety Mam

2. About company :
• Formation :1999
• Type : Privately Owned
• Headquarters : Kolkata
• Indian Leader : Ravi Modi
• Chief Visualizer : Shilpi Modi (Wife of Ravi Modi)
• Parent organization - Vedant Fashions Pvt. Ltd.
• Motto : Earn your Respect
• Website - http://www.manyavar.com/

3. Brand Information :
• Brand Products : Ethnic wear , Traditional
outfits like Sherwani , Kurta , Indo - western,
Kurta and Jackets , Kids wear, Accessories
• Target Group : Men ( 10 yrs to 45 yrs) and
recently started their brand for women named
“Mohey”

4. Campaigns :
• Yaar ki shaadi
• Rang Jama de
• Jab bhi koi khushi ki baat ho :
• Swatantra diwas
• Diwali
• Convocation
• Kurta film : Shopping with wife to impress
someone else
• Manyavar No Nahana No Khana

5. Social Media connect..

7. Outdoor Publicity :

10. Slogans :
• “Maan dene se maan milta hai”
• “Pehno apni pehchan”
• “Rang Jama De”
• “Jab bhi koi khushi ki baat ho”
• “Earn your respect” is the punchline of this
brand.

11. MARKETING AND OUTREACH :
• Manas
• Kolkata free dress up with uber
• 400+ stores including 60 flagship and 12
international stores across 168 cities in India,
U.S.A, Bangladesh, U.A.E, Nepal and Saudi
Arabia.
• It serves the world’s elite with finest Indian
elegance.

13. Manas, An Initiative By Manyavar:
• Manas foundation is a non-profit, private
charitable organisation to help children with
heart ailments, conduct surgeries and treat
congenital heart disease.
• It funds 500 heart surgeries every year.

14. Journey of Brand :
• 2007 – 08 : Launch of an Exclusive Business
Outlet format as Manyavar opens its first outlet
outside Kolkata, in Bhubaneshwar.
• 2010 - marked the inauguration of the 100th
store in Santa Cruz, Mumbai.

15. • 2011 - was a highlight with the establishment
of Manas Foundation, a non-profit, charitable
organization dedicated to support heart
surgeries in children.
• In the same year, it crossed borders with the
opening of their first international store in
Dubai, followed by Bangladesh.

16. • 2012 – It reached upto 200 stores.
• It inaugurated in Karol Bagh, New Delhi.
• Manyavar collaborates with Indian Premier Leaugue to
partner Kolkata Knight Riders. The year’s high was the
launch of www.manyavar.com
• 2013 - In more than 100 cities.
• The 300th store opened in Quest Mall, Kolkata.
• Association with IPL grew stronger with sponsoring
Kolkata Knight Riders, Delhi Daredevils, and Sunrisers
Hyderabad.

17. • 2014 - 333rd store : the grandest Manyavar
store in Mumbai.
• It partnered Indian Super League as Associate
Sponsors.
• Film advertisements aired across India making it
a national brand.

18. • 2015 - 400th store in Hazrathanj, Lucknow
• 2016 - The launch of Women’s Celebration Wear
label - Mohey.
• Manyavar opened in New Jersey, USA

19. My views :
• It creates impact by presenting itself as ‘a
mark of respect’, a brand with which
consumers can proudly associate with.
• If you look at the origin of Menswear ads or
their positioning, it has always been the
formal-type.
• The brand has a connection with customers
emotionally.

20. • Manyavar is an instant hit because :
1. It hopes to be a true Indian brand
2. It has touched the Indian Male's biggest
occasion - Marriage
3. It also gives the Indian Male to present
himself on other Indian "festivities".

21. References..
• https://www.fashionunited.in/news/fashion/many
avar-cashing-in-on-ethnic-wear-031220101423
• http://www.indiaretailing.com/2014/11/17/fashion
/manyavar-rooted-in-tradition-growing-in-style/
• http://www.afaqs.com/news/story/43167_Manya
var-goes-outdoor
• https://www.youtube.com/channel/UCLFcNhsW8
b2lfggndqNN3jA/videos?sort=p&shelf_id=2&vie
w=0

22. Thank You..