Texas Tech University uses TargetX to streamline its holistic undergraduate admissions review process. TargetX allows all application materials to be reviewed together, automates some decisions, and provides customizable dashboards and reports. The number of applications Texas Tech reviews each year has increased from 3,600 in 2016 to over 5,800 in 2019. Reviewers use TargetX tools like Process Builder and Reader to evaluate applications based on criteria like grades, test scores, essays, and extracurricular activities. Administrative committees make final admission decisions twice weekly during peak periods, with total review turnaround times of 2-4 weeks.

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Holistic Application Review
Carlos Favela
Associate Director for Information Technology
Sheila Gray
Associate Director for Admissions Processing

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Texas Tech University
• Undergraduate Admissions
• Review Process for FTIC
• TargetX Implementation

3. Advantages
• All documents are in the review
• Decisions are final
• Much faster
• Customizable
• Set own metrics
• Reports & dashboards
• Customized security settings

4. Admission Requirements & Volume
Year Reviews
2016 3600
2017 4200
2018 5238
2019 5898
Assured Admission
High School Rank ACT SAT
Top 10% No Minimum
First Quarter
(excluding top 10%)
24 1180
Second Quarter 26 1240
Third Quarter 27 1280
Fourth Quarter Application Review

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Holistic Review Criteria
● Academic Course Selection
● Extracurricular Activities
● Leadership Experience
● Civic or Service Activities
● Special Talents or Awards
● Diversity of Experience or
Background
● Essays
● Letters of Recommendation

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Holistic Review Process
● Professional staff review applications
● Application Reviews are randomly assigned
● Reviewers have one week to complete
● Reviewer receives an automated email:
When review is assigned
When review is nearing due date
If review is past due

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Administrative Review Process
● Committee is Sr. Management Team & Regional Managers
● We meet twice each week during peak time
● Every reviewed file is sent to Administrative Review
● The decision is final and immediate in TargetX
● Decision communications is sent through campaigns
● Students view decisions the following day in portal
● Total turn-around time is 2 to 4 weeks

8. Let’s Review a file…

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Tools Used for Application Review
Workflows
TargetX
Reader
Process
Builder
Processing
Staff
Informatica
Texas Tech
Servers and
Databases
ApplyTexas

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Process Builder:
Checklist Items

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Process Builder:
Checklist Items

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Process Builder:
Auto Decisioning Example

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Process Builder:
Auto Decisioning Example

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Process Builder:
Review Creation

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Process Builder:
Review Creation

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TargetX Reader

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TargetX Reader

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TargetX Reader

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TargetX Reader

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TargetX Reader

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Workflow Rules

22. Questions?

23. Thank You!
Carlos Favela, Associate Director for Information Technology
carlos.favela@ttu.edu
Sheila Gray, Associate Director for Processing
sheila.gray@ttu.edu