The document summarizes West Virginia University's process of rebuilding their admissions website. A multi-disciplinary team conducted research, audited content, developed a new structure focused on academics and costs, and launched a minimum viable product. Analytics showed increases in applications, visits to academic pages, and uses of the tuition calculator. The project influenced other recruitment channels. Lessons included prioritizing content, integrating efforts across departments, and allowing time for ongoing maintenance.
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
There's more to LinkedIn than you might think! This presentation looks at what, who, where, why, how and when LinkedIn can be used by Higher Education professionals, students and graduates.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
Reimagining Your Website: What are prospective students looking for and how a...Dave Olsen
Review insights from the 2016 Ruffalo Noel Levitz E-expectations Report and discover tips and tools for implementing these strategies across your websites.
Salesforce Foundation HESUMMIT 2014 7Summits Social Strategies for Successf...7Summits
Engage in a discussion about how leading institutions are applying social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
7Summits will introduce successful practices its high ed clients are instituting to attract new students, engage the existing student population, and inspire alumni by embracing social business.
What can you take away from this presentation?
- To provide attendees with solid understanding of the trends in social media, community
- Demonstrate successes from a variety of institutions that have reinvented their age-old processes
- To expose the audience to industry trends in technology that will impact planning and operations
7Summits - Marquette University: Insight Summit Series - Spotlight on Social ...7Summits
A recent McKinsey study confirms that business value is being unlocked through social technologies. Rob and James will highlight two enterprise-wide social solutions being used by SAP and Milwaukee School of Engineering,
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
There's more to LinkedIn than you might think! This presentation looks at what, who, where, why, how and when LinkedIn can be used by Higher Education professionals, students and graduates.
MSOE and 7Summits - ACT Enrollment Planners Conference - Social Communities: ...7Summits
Social Communities: Building Relationships with Students (and Parents)
Milwaukee School of Engineering (MSOE) has always been known for its personalization, but Bridge, a social community for prospective students, gives the university a relevant human voice to connect with the Facebook generation. It reaches the students where they are on Facebook, Twitter, etc., and draws them into a dynamic relationship with the school versus the traditional linear process. Bridge enables the staff to create real connections with students and demonstrates authentic caring before the students set foot on campus. In nearly every metric the university tracks, the social initiative has resulted in game-changing results. Since building its social community, MSOE reached its application goal nine months early and is within reach of the acceptance goal as well. Personal visits to the school have taken off and resulted in a change in how business is done. Attend this session to learn more about how integrating social media and owned communities can supercharge your admission process and impact your enrollment.
Dana Grennier, Director of Digital Marketing, Milwaukee School of Engineering
James Davidson, Vice President of Digital Strategy, 7Summits
2016 Social Media Strategies Higher Ed Summit KeynoteGil Rogers
It seems that every other week we hear about the new “latest and greatest” social networking site on the rise while another network is deemed “dead” in the mainstream media. Unfortunately, when it comes to student recruitment and marketing the narrative of the overall trends don’t always align with what works … particularly in a world of hyper sensitivity to over marketing and privacy.
This presentation will provide relevant data focused on how students actually use social media and digital platforms to find, evaluate, and engage with colleges and universities they are considering; while clearly defining the differences between a student’s “daily use” habits and their college search.
By the end of this session, attendees will:
-- Have a clear understanding of the role social media plays in the college search
-- Understand the value students place in anonymous review sites when selecting a college
-- See a clear way to integrate digital, social, and mobile tools into a realistic recruitment plan
Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
This Webinar on 'Higher education & Digital Marketing: Trends & Best Practices' is specially for marketers associated with higher education institutions.
Learn more about a well planned digital media strategy, which holds the key to success.
For on-demand learning and social media workshops visit: http://webinars.webspiders.com/on-demand-learning/digital-marketing
For more Digital Marketing & Social Media Presentations from Web Spiders visit:http://www.slideshare.net/Pisocialmedia
Going online is only step one. Next, your institution is challenged with growing online programs to attract new students. Learn how personalization can power the three critical steps in the student lifecycle: recruitment & enrollment, teaching & learning, and outcomes & retention.
Slides for a masterclass on "Forever User-Centred, The GDS Way" facilitated by Karl Orsborn, Wunder and held at the IWMW 2018 event which took place at the University of York on 11-13 July 2018.
See http://iwmw.org/iwmw2018/talks/forever-user-centred-the-gds-way/
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Are Traditional Teaching Methods Right for Today's StudentsWiley
Learn about the different domains of competency that influence student success in the classroom and provides them with the necessary skills for the 21st century workplace.
Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
This Webinar on 'Higher education & Digital Marketing: Trends & Best Practices' is specially for marketers associated with higher education institutions.
Learn more about a well planned digital media strategy, which holds the key to success.
For on-demand learning and social media workshops visit: http://webinars.webspiders.com/on-demand-learning/digital-marketing
For more Digital Marketing & Social Media Presentations from Web Spiders visit:http://www.slideshare.net/Pisocialmedia
Going online is only step one. Next, your institution is challenged with growing online programs to attract new students. Learn how personalization can power the three critical steps in the student lifecycle: recruitment & enrollment, teaching & learning, and outcomes & retention.
Slides for a masterclass on "Forever User-Centred, The GDS Way" facilitated by Karl Orsborn, Wunder and held at the IWMW 2018 event which took place at the University of York on 11-13 July 2018.
See http://iwmw.org/iwmw2018/talks/forever-user-centred-the-gds-way/
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
The Maturation of Mobile and Social: The 2017 Social Admissions ReportGil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up?
This year's edition of the Social Admissions Report will focus on recent trends and shifts in student use of digital tools like college help sites, social media sites like Instagram and Snapchat, and mobile technology to find and access college information during their search and selection process.
International Student Recruitment: Best Practice Website FeaturesBob Johnson, Ph.D.
Review of 19 website features for international student recruitment from colleges and universities in Australia, Canada, United Kingdom, and United States.
We’ll look at examples from leading schools, and discuss the digital tools and approaches your team could leverage to target your own unique retention challenges.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealing with one if not all of these challenges (or others!) as you try to shift gears to 2018 but are still on the hook for 2017.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Hacking the College Search: Key Influencers at Key Phases of the College SearchGil Rogers
Recent research has indicated that the college search paradigm has changed. The proliferation of mobile apps, social media, and the web have placed pressure on enrollment managers to buckle down on what works while continuing to evolve how (and when) they reach prospective students.
Hacking the College Search, a collaborative study between Chegg and NRCCUA, takes a look at the key influencers on college-bound high school students at each major phase of the process; from discover to decision.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Building Your Transfer Outreach Action PlanGil Rogers
Recent data from University Business indicates that over half of higher ed administrators anticipate an increase in transfer student enrollment in the coming years. With the continued growth of opportunity comes the increased importance in differentiating your institution.
More and more transfer student recruitment is becoming a critical part to how institutions achieve their enrollment goals. However, traditional practices for finding and engaging transfer students don’t always work.
Leveraging online tools, colleges and universities can save time, save money, and recruit smarter by focusing on three main strategies:
-- Find students actively researching you or are a best fit match based on their profile
-- Leverage retargeting to focus ad impressions on students actively researching you at the height of their interest
-- Utilize mobile and social outreach to build your brand on the specific community college campuses and students you are trying to reach
This presentation uncovers recent research that uncovers how and where prospective transfer students research and prefer to be in contact with the 4-year colleges they are considering.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
International Admissions 101 Communications & Outreach PlansMarty Bennett
International admissions offices, now more than ever, need to hone their strategic recruitment plans to meet their student (and parent) audiences where they spend their time. This pre-conference workshop session at OACAC helps outline those priorities for print, web, & social communications.
Understanding Millennials and Neo-Millennials: Making the Most of Course Mate...ED MAP
“Making the Most of Course Materials” will examine the notion and sources of content, and how transparency, economics, relevancy, collaboration, and technology impact content strategies. We will also discuss advantages and challenges to integrating multiple content channels, best practices and factors to consider in adopting new content strategies.
2017 NACAC Conference: The Maturation of Mobile and Social - Key Findings fro...Gil Rogers
Social media is no longer new. Neither is mobile. And yet, it still seems extremely difficult to stay current and up-to-date with what prospective students want and need. With constant changes in student preferences and behavior, how are enrollment marketers to keep up? Delve into data from the 2017 Social Admissions Report to learn about recent trends and shifts in the use of digital tools. Learn how students use college help sites, social media platforms, and mobile technology during their college search and selection process.
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Are Traditional Teaching Methods Right for Today's StudentsWiley
Learn about the different domains of competency that influence student success in the classroom and provides them with the necessary skills for the 21st century workplace.
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com
Our ability to continuously learn and adapt will determine the extent to which we thrive in today’s organizations, in our personal lives, and in these disruptive times. This session will provide tips for learning at the pace of change in the university or the workplace using lynda.com. You will walk away with 9 learning strategies that you can put into practice right away!
Learn more: http://www.lynda.com/Business-Skills-training-tutorials/484-0.html
The Brand of Higher Education: Context for The Conflictidfive
Dr. Sean Carton from idfive looks at the history of higher education development—where we are now and what's coming next. http://idfive.com/the-brand-of-higher-education-context-for-the-conflict/
Find out how a business can improve its cyber posture by adopting recently released cybersecurity frameworks, and by implementing essential cyber safeguards.
Learn more: http://www.lynda.com/IT-Security-tutorials/Foundations-Cybersecurity/388081-2.html
5 Higher Education Website Mistakes to Avoid - Best PracticesBoston Interactive
Avoid common higher education website mistakes! Check out Boston Interactive's webinar on digital marketing best practices.
Watch the video: http://hubs.ly/y0Sc0H0
Check out more of our higher education content:
"How to Choose a Higher Ed Marketing Agency" - http://hubs.ly/y0VfDl0
"The Role of Social Media in Higher Education Marketing" - http://hubs.ly/y0VfDK0
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
Mobile Technology had a deep impact on many areas of our daily life in the last couple of years. This presentations seeks to provide quick insight into the state of mobile technology in education and learning. It covers corporate learning, personal learning and key trends for the future.
This guide describes four steps any company can take to get the most from an elearning investment.
Business leaders increasingly recognize that providing employee training is critical to success. Companies worldwide use instructional content available on demand to build elearning programs that drive positive outcomes.
More than 40 percent of global Fortune 500 companies had embraced elearning strategies in 2013 (Ibis Capital). That same year, elearning was a $56.2 billion industry. This was expected to more than double by the end of 2015 (Global Industry Analysts).
Tremendous benefits result from elearning—chief among them improving employee performance and productivity, aligning expertise with business objectives, and providing consistent and scalable training to a dispersed workforce.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
My books- Learning to Go https://gumroad.com/l/learn2go & The 30 Goals Challenge for Teachers http://amazon.com/The-Goals-Challenge-Teachers-Transform/dp/0415735343
Resources at http://shellyterrell.com/assessment & http://shellyterrell.com/examprep
The 50 Most Influential Education Brands on LinkedInLinkedIn
Education sector marketers have flocked to LinkedIn to reach the professional networking
platform’s audience of professionals, who are keen to boost their careers and earning power
with further education. In particular, education brands are leveraging LinkedIn for content
marketing. Below are the top 50 global education brands based on their LinkedIn Content
Marketing Scores, which are calculated by measuring the ratio between the total target
audience and the unique users that engaged with the content.
Hi, my name is Steve Kaufmann. I have achieved varying degrees of fluency in 16 languages, and look forward to learning more. Here is 10 tips for learning Russian.
Visit my blog for more tips, advice, and motivation.
http://blog.thelinguist.com/
3 hard facts shaping higher education thinking and behaviorGrant Thornton LLP
Expansion in tuition, enrollment, faculty, buildings, and everything else ― is fast becoming a thing of the past. Institutions will have to carefully pick initiatives, making clear choices about what to do and, most significantly, what not to do. Download 2016 State of higher education >> http://gt-us.co/1UbUF56
What's Trending in Talent and Learning for 2016?Skillsoft
Skillsoft took a look at the top trends that will impact talent and learning efforts in 2016. For a number of reasons, it's a pivotal time for the HR industry to make its move. However, the landscape of work is changing fast and the most adept pace-setters will adapt to take advantage of the top trends. At the same time, companies need to be cautious of industry trends that may be overhyped. This infographic provides a balanced view of practices that will keep your talent and learning strategy moving in the right direction.
Bill Aulet's keynote speech at 2016 Global Entrepreneurship Conference in Medellin Colombia. Focus on the past, present and future of entrepreneurship educaiton and what needs to be done.
With the explosion of the maker movement, schools are beginning to embrace creativity. However, what does this mean for assessment? Should we assess the creative process? Should we assess the finished product? Does assessing creativity actually make kids more risk-averse? In this workshop we explore what it means to assess both the creative process and the creative product without leading to risk aversion.
Online Connections: Successful International Student Recruitment via Virtual ...Marty Bennett
Virtual international student recruitment fairs continue to grow in size and scope. This presentation provides examples of how US institutions maximize online opportunities to engage students throughout the enrollment funnel. Includes best practices & current initiatives of EducationUSA, CollegeWeekLive, Oregon State University, and the University of Colorado-Denver.
Student success is a key concern in the higher ed community. Join this session to learn how Western Governors University (WGU) and Cornell University are tackling student success issues by placing the emphasis on the student experience rather than on back office solutions. WGU will share how they are using predictive analytics to proactively ensure student success not only at the course level, but also in staying on track for graduation. They will also show how they’ve created a Student Community to increase collaboration and foster a culture among distance learners. Cornell will then share its student-first approach to building an engagement platform. It’s social on the front end and ‘big data’ on the back end with the goal of creating a simple and intuitive online experience.
As you begin to wrap up (or work on!) your 2017 fiscal year planning, it's important to buckle down on what works while shift resources away from lower performing investments.
We understand that most institutions are under pressure to do more with less, while at the same time students are under pressure to not only find their best fit match but also succeed and pay for it. That is why we've revamped a number of our tools to assist institutions with finding, engaging, and converting prospects throughout the recruitment process.
This presentation will focus on high impact strategies including:
Name buy options that support any strategy and budget
Digital and mobile marketing strategies to boost conversion and yield
Branding strategies to help tell your success stories and put your best foot forward across the web
All registrants will receive a customized competitive intelligence report that showcases student demand and perspectives of their institution across the web to help inform digital marketing strategies.
Digital student - understanding students' expectations and experience of the ...ELESIGpresentations
Presentation from the JISC Digital Student project team: Helen Beetham, Dave White, Sarah Knight and Paul Bailey.
At ELESIG/JISC Digital Student Symposium, 26 March 2014
Best practices in online student services Inna Link
This presentation examines key institutional factors in online program design and highlights the latest technological approaches in supporting non-traditional learners in the context of distance education
SCUP 2018 Annual Meeting: Ending the Runaround brightspot
Director Adam Griff, Dick Minturn (University of Virginia), and Robert Nalls (Nalls Architecture) presented “Ending the runaround: Creating a one-stop-shop for student advising” at SCUP's 2018 Annual Conference. Using UVA’s vision for Total
Advising as a case study they walked attendees through how to create a more effective and operationally efficient student experience by bringing distinct partners together.
Taking Your HTML Email Communications from "Ew" to "Wow"Dave Olsen
HTML emails can suck. From the 1990s era code to uninspiring templates to fulfillment and statistics in an alien CRM HTML emails are something that many choose to ignore. Or, at best, develop and deliver outside of a CRM.
In the summer of 2018 University Relations at West Virginia University implemented a new way of delivering HTML emails in support of Enrollment Management. We found we could be more creative and focused in our messaging than we ever expected. Early numbers show we may have influenced our class with our new strategy.
In this session, you’ll follow along with a case study that will cover how we:
• Re-thought our email communication plans from the ground-up
• Helped designers and developers collaborate with Enrollment Management using Litmus
• Built a tool on top of MJML to help speed up our development time, as well as segment copy and imagery, for our emails
• Track the effectiveness of our email communications using a dashboard built in Data Studio
And it’s all CRM agnostic.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
Building an Academic Program Database and API with Contentful and Amazon Web ...Dave Olsen
How many degree listings does your institution’s website have? How robust is that information? How consistent and on-brand is it? The amount of information related to academic programs is vast and varied. Tuition, scholarships, plans of study, facilities, profiles, media and more. Having clear and consistent academic information would be a differentiator for many schools. A single source-of-truth for academic content might be the holy grail.
This presentation shares how West Virginia University has started to tackle this problem. Their Academic Programs API combines Contentful, a headless CMS, with Amazon Web Services. This has led to a flexible, easy-to-update system for authors, developers and designers.
In this session, you’ll learn how to:
* Work with content owners to show them the importance of centralized content and how to source it
* Define content models and relationships in Contentful
* Use AWS’s Lambda, DynamoDB and API Gateway services to build an API
* Expand your efforts beyond academic information
* Take control of your institution’s content
Progressive Mobile Strategy Redux: The Future Friendly EnterpriseDave Olsen
A common refrain from both management and clients alike today (still!) is, "We need an app...." Unfortunately, over the long-term, mobile solutions will need to be more diversified than a single app or even a single platform. Not only will your customers be affected by the rapid adoption of smartphones but also your workforce and business processes. From optimizing web content to developing unique experiences mobile will touch and transform your entire enterprise. Together we’ll look ahead to see what kind of changes an enterprise needs to make to be future friendly.
This talk was presented at the Huawei Mobile Information Revolution Think Tank on November 19, 2015.
Ensuring the consistent adoption of brand elements across various channels can be a problem for many large organizations. As West Virginia University rolls out a new brand campaign our central Digital Services unit is sharing tools with our web development community to help them make this shift. In this talk you will learn how we’re using patterns to:
* modernize and standardize toolsets
* encourage broad and fast adoption of the new brand elements
* make it easier to incorporate future changes to brand elements
This process has not been without its challenges so expect many pitfalls and missteps to be shared.
The Death of Lorem Ipsum and Pixel-Perfect Content (MinneWebCon version)Dave Olsen
A designer has been asked to mock up an example student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two perfectly aligned columns. The design just feels… right. Approvals are given and the production of a website with many different profiles is started. As more profiles are added the design no longer seems to work. It’s starting to seem like the website itself will no longer work. The cold, hard reality of varied and inconsistent web content has hit the project hard. Do we make large design changes or just live with it?
To head off this question we should utilize real content as we develop mock-ups. But it shouldn’t just be one set of real content. Delivering the best possible and most robust websites requires us to design using the best-case, worst-case, and every-case-in-between content. By combining the skills of content specialists, designers, and even developers designs will be that much stronger.
Case Study: Automating Outage Monitoring & CommunicationDave Olsen
This is a review of how West Virginia University's Digital Services unit monitors and communicates system outages. In the past we have had little coverage for our systems. Notices amounted to emails which didn't work well at 2am. We've now been able to combine a number of solutions (New Relic, Pingdom, Slack, PagerDuty, StatusPage.io) into one cohesive monitoring and communication workflow.
The Death of Lorem Ipsum & Pixel Perfect ContentDave Olsen
A designer has been asked to mock up a student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two columns that perfectly line up. Unfortunately, all of this perfectly laid-out content is an unrealistic best-case scenario. Our content never fits this perfectly. Names are longer than the eleven characters used in the mock-up. Bios naturally vary in length from person to person. The reality is that we will have large variation in our content.
Rather than addressing these variations after we’ve received approvals and started building a website, we should stress-test our designs with real content from the start of our process. To deliver the best possible product, we need to design for the best-case, worst-case, and every-case-in-between when it comes to possible content.
* Learn how systems and patterns can help us build reusable and shareable components for our websites
* Discover the benefits of taking the design process out of Photoshop and moving it to the browser.
* Learn how content specialists can engage with the design process from the beginning and be advocates for realistic content.
* Explore how real and varied content, not lorem ipsum, can be used to test a design and how it might work.
* Discover how developers can also be involved in this process to ease integration of a design with a CMS or a custom solution.
Optimizing web performance (Fronteers edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tool review the work in the place it's going to be used: the browser.
This talk is a deep dive into how Pattern Lab is organized and how to take advantage of it.
The Squishy Future of Content - HEEMAC EditionDave Olsen
This talk was given as a keynote for the HEEMAC conference at the University of Southern Florida.
With the adoption of responsive design, we're finding that our pixel perfect content is no longer being placed in pixel perfect boxes on pixel perfect web sites. Placeholder content no longer suffices during development. Copy and paste doesn't work in migrating between designs. With the emergence of the small screen as a primary computing device, web site design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects layouts, and how we can best communicate these changes and engage with stakeholders to create future-friendly web sites.
Learn why we need to be advocates for content at all phases of a project.
Explore the fundamental content types and content rules that will shape how content flows and is viewed by visitors.
Learn how content choreography can help keep our stakeholders most important message the focus of your site.
Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.
Responsive design is forcing us to reevaluate our design and development practices. It's also forcing us to rethink how we communicate with our clients and what a project's deliverables might be. Pattern Lab helps bridge the gap by providing one tool that allows for the creation of modular systems as well as gives clients the tools review the work in the place it's going to be used: the browser.
This deck reviews some of the features of Pattern Lab. It also discusses how I feel it can fit into the overall workflow of a team. It doesn't cover the technical aspects of the tool but I'm happy to follow-up if anyone wants me to. Also, be sure to check out the documentation at http://pattern-lab.info/docs/
The Squishy Future of Content - Penn State EditionDave Olsen
With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.
• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.
With the adoption of responsive design, we’re finding that our pixel-perfect content is no longer being placed in pixel-perfect boxes on pixel-perfect websites. Placeholder content no longer suffices during development. Copy-and-paste doesn’t work in migrating between designs. Rather, website design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects our development workflow as well as understand how content and messaging affect layouts.
• Learn why you need to be an advocate for content at all phases of a project.
• Explore the fundamental content types and content rules that will shape how your content flows and is viewed by visitors.
• Learn how content choreography can help you keep your most important message the focus of your site.
The Server Side of Responsive Web DesignDave Olsen
Responsive web design has become an important tool for front-end developers as they develop mobile-optimized solutions for clients. Browser-detection has been an important tool for server-side developers for the same task for much longer. Unfortunately, both techniques have certain limitations. Depending on project requirements, team make-up and deployment environment combining these two techniques might lead to intriguing solutions for your organization. We'll discuss when it makes sense to take this extra step and we'll explore techniques for combining server-side technology, like server-side feature-detection, with your responsive web designs to deliver the most flexible solutions possible.
Measuring Web Performance - HighEdWeb EditionDave Olsen
Today, a Web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our websites look good across that spectrum of devices we may forget that we need to make sure that our websites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. In this session, we’ll look at the tools that can help you understand, measure and improve the performance of your websites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply. This presentation builds upon Dave Olsen’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
Web Performance & You - HighEdWeb Arkansas VersionDave Olsen
Today, a web page can be delivered to a desktop computer, a television, or a handheld device like a tablet or a phone. While a technique like responsive design helps ensure that our web sites look good across that spectrum of screen sizes we may forget our web sites should also be able to perform equally well across that same spectrum. While more and more of our users are shifting their Internet usage to these more varied platforms and connection speeds our development practices might not be keeping up.In this session we’ll review why optimizing web performance should be an important step in the development of responsive websites. We’ll look at the tools that can help you understand and measure the performance of those sites as well as discuss front-end and server-side techniques that can be used to help you improve their performance. Finally, since the best way to test your site is to have real devices in hand, we’ll share “lessons learned” so you can set-up your own device lab similar to what we have at West Virginia University.This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
A short talk on web performance given at Refresh Pittsburgh. Discusses how web performance fixes can be worked into a normal development workflow. Focuses on tweaks for responsive design sites.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Is AI-Generated Content the Future of Content Creation?
Case Study: Rebuilding an Admissions Web Presence
1. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Dave Olsen, Professional Technologist
University Relations - Digital Services
dmolsen@mail.wvu.edu
WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
CASE STUDY:
REBUILDING AN ADMISSIONS
WEB PRESENCE
3. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
A SKETCH OF THE TALK
• Our goals, timeline, & team
• Our process & results
• The project’s influence on
other channels
4. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Implement New Brand
Get one of biggest properties
utilizing the new brand elements.
Goal #1
6. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Focus on People
Err on the side of making it easier for
external audiences to take action
related to our content.
Goal #2
8. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
OUR TEAM
• Two reps from Admissions
• Two designers
• Two writers
• One developer
• One jack of all trades (me)
9. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
OUR PROCESS
Design isn’t Photoshop. Design is the
aggregate of all these different things
we can do to make sure that our
intentions are communicated...
- Chris Cashdollar, @ccashdollar
10. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
OUR PROCESS
• Research & discovery
• Content & design
– Develop structure
– Migrate & develop content
– Wireframe & design
• Launch minimum viable product
11. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Research & Discovery
Where can we find insights
regarding what users need & want?
How does Admissions currently
conduct business?
12. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Traditional Research
• 2014 E-Expectations Report from Noel-Levitz
• Understanding WVU’s Brand from the Inside from Widmeyer
Communications
• 2014 WVU Competitor Analysis from Widmeyer Communications
• 2013 Survey of Admitted Students from Eduventures
• A Holistic Approach to Recruitment Planning & Programming
from WVU VP of Enrollment
• 2013 Admitted Student Questionnaire Plus Highlights Report
from The College Board
• Analysis of Admissions Website from WVU Director of Market
Research
15. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Competitive Analysis
What are our peer institutions
doing? How do they compare to
the research?
16. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
Customer Journey Map
What does the user want to
accomplish? At what stages of the
process? How do we communicate
with them?
http://bit.ly/customer-journey-map-sm
18. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
THE IMPORTANCE OF THE WEB
• 96% of our admitted students in 2012 used our
websites.1
• 77% of college seniors rated college websites
the most influential resource in their search. 69%
of parents.2
• 67% of all students and parents say a college
website affected their perception of an
institution.2
1 - 2013 Admitted Student Questionnaire Plus Highlights Report from The College Board
2 - 2014 E-Expectations Report from Noel-Levitz
20. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
ADMISSIONS WEB PRESENCE
Adventure Orientation WVU Veterans
Financial Aid
One Global
Graduate
Visit WVU
Student Life
Virtual Tour
Retention
Registrar
About WVU
Housing
Orientation
Create Your Story
Project Me
Decide WVU Days
Dining Services
Undergraduate Scholarships
Welcome To TuitionMajors
Honors
Course Catalog
Course Listing
Apply WVU
Undergraduate Academic Affairs
Go2
Student Insurance
Social Media Emails
Print Pieces In-person Events
admissions.wvu.edu
21. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
ADMISSIONS WEB PRESENCE
Create Your Story
Welcome To TuitionMajors
Apply WVUGo2
admissions.wvu.edu
22. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
THE CONTENT TO FOCUS ON
• Academics
• Cost & financial aid
• Our location
To get on a student’s list of schools we must answer
these key points so they can compare & consider:
23. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
THE RESEARCH / ACADEMICS
• 72% of our admits ranked academic reputation
as “very important” when selecting a school.1
• While 75% of enrolling students rated us as
“very good” or “excellent” for academic
reputation only 43% of non-enrolling did.1
• Eduventures said only 24% of non-enrolling
students described WVU as having a good
academic reputation.2
1 - 2013 Admitted Student Questionnaire Plus Highlights Report from The College Board
2 - 2013 Survey of Admitted Students from Eduventures
24. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
• 82% of our admits ranked cost as “very
important” when selecting a school.1
• 68% of our enrolling students said aid or
cost was significant when they chose
WVU. 75% for those who received aid.1
1 - 2013 Admitted Student Questionnaire Plus Highlights Report from The College Board
THE RESEARCH / COST
25. WEST VIRGINIA UNIVERSITY
UNIVERSITY RELATIONS - DIGITAL SERVICES
THE IMPORTANCE OF BOTH
Reflecting the audience’s preferences,
messaging is most convincing when it
exists in an academic context, an
economic context, or, ideally, both.
“Understanding WVU’s Brand from the Inside”
from Widmeyer Communications
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86% of prospects ranked “provides
high-quality education at an affordable
price” as “very important” versus 74%
ranking “cost” on its own as “very
important.”
“Understanding WVU’s Brand from the Inside”
from Widmeyer Communications
THE IMPORTANCE OF BOTH
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• Enrolling and non-enrolling students
share the same perceptions about life on
campus. 89% and 82% respectively
agree it’s “fun.” 82% and 74% feel it’s a
“‘spirit’ school.”
2013 Admitted Student Questionnaire Plus Highlights Report from The College Board
THE RESEARCH / CAMPUS LIFE
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• Expand & integrate core decision-related
content like majors & cost.
• Avoid dead ends for users. Be clear how
they can take action on their interest.
• Merge duplicative properties like
Welcome To, Go2, & Create Your Story.
WHAT WE NEEDED TO FIX
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Setting Goals
Tied them to “real world” actions
like inquiries, app submissions,
deposits and enrollment.
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OUR PROCESS
• Research & discovery
• Content & design
– Develop structure
– Migrate & develop content
– Wireframe & design
• Launch minimum viable product
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Content & Design
Two paths that can be taken at the
same time yet inform one another. The
priority should always go to content.
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OUR PROCESS
We’re not designing pages, we’re
designing systems of components.
- Stephen Hay, @stephenhay
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CONTENT PRIORITY GUIDE
http://bit.ly/10zaQAZ
courtesy of Emily Gray, Sparkbox
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• 21,000 uses of “major search”
since July 22.
• 3,500 unique keywords. Users
search for careers & majors.
• Top five keywords: Nursing,
Engineering, Business, Physical
Therapy**, and Biology.
OUR RESULTS / ACADEMICS
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• Ohio Reciprocity on major pages.
• Tuition customized to major on each
major page.
• Want to add Academic Common
Market & unique scholarship
information to each major page.
INTEGRATING CONTENT
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• Lack of a taskmaster
• Content gone bad: requirements,
international students, & keywords
• Underestimating upkeep time
• Lack of cross-dept. reporting
• Real user testing tough to get going
OUR MISSTEPS
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• Content audits for print & email
• Sharing research knowledge
• Integrated meetings
• Buckets o’ content
• Multi-channel editorial calendar
GOING BEYOND DIGITAL
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Rebuilding a Web Presence
The goals & process for rebuilding
West Virginia University’s admissions
web presence.
The What
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Guidance for Your Efforts
Hopefully the tools & techniques
we used can help you as you
tackle your rebuilds.
So What
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Go Forth & Do Good
Now What
Do your own research
Be an advocate for users
Edit with a critical eye
Integrate your efforts
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THANK YOU & QUESTIONS
Dave Olsen, Professional Technologist
University Relations - Digital Services
dmolsen@mail.wvu.edu