This document discusses how Chegg can help colleges and universities leverage online tools to improve student recruitment, retention, and career outcomes. Chegg serves over half of all current college students and can help institutions build their brand, capture student interest, support academic success through online tutoring and textbooks, and drive career outcomes using tools like internship matching and outcomes studies. Location-based mobile advertising, interest-based retargeting, and algorithms to match students are some of the techniques discussed to help recruit and retain students.