The document outlines a 9 step plan for universities to create an international student recruitment plan: 1) Understand growth trends in international mobility, 2) Develop a culture of internationalization, 3) Test markets through paid search, 4) Optimize websites and content for international audiences, 5) Leverage social media, 6) Ensure quick response to inquiries, 7) Provide virtual tours and online advising, 8) Develop partnerships and alumni networks, 9) Track results and adjust strategies. The plan emphasizes understanding different markets and providing personalized experiences online and during the admissions process.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
The college application process can be overwhelming for high school juniors and seniors, as well as their families. This seminar provides a detailed overview of the entire process, including current trends in admissions, how to build a college list, the various components of the college application, and basics about financial aid.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
The college application process can be overwhelming for high school juniors and seniors, as well as their families. This seminar provides a detailed overview of the entire process, including current trends in admissions, how to build a college list, the various components of the college application, and basics about financial aid.
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Many people give the impression of being for overseas job opportunities when they are unhappy with their current job in term of payment and other working surroundings. Some people search for a job abroad out of infatuation and a concentration to experience a different background and living style.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
Australian education, Study in Australia, Higher Education in Australia, Educ...Global Opportunities
Study in Australia with Global Opportunities, higher education consultants in India. We represent the following Australian universities and Australian colleges:
ACE Australia
Australian College Broadway NSW
Australian National Airline College
ACN, Sydney
Australian Institute of Technology & Education
AUSBATAR, Melbourne
ABBEY College
Australian Institute of Technical Training(Melbourne)
Australian Institute of Technology and Education(Melbourne)
Australian Institute of Commerce and Technology(Perth)
Billy Blue School of Graphic Arts
BT Education Limited
Canterbury Business College
Central Queensland University
Charles Darwin University
Charles Sturt University
CIC, Perth
CELUSA, Adelaide
Cambridge International College
Careers Institute Australia
Deakin University
Eynesbury, Adelaide
Education Access Australia(MIE/MITH)
Edith Cowan University
Griffith University
Hales Institute Hospitality Training Australia
Holmes Institute
IIBIT-Ballarat
Insearch, UTS
KBIT
Latrobe University
La Trobe International College/ Latrobe University
MIBT, Melbourne
Macquarie University, Sydney
Macquarie City College
PIBT, Perth
QIBT, Brisbane
RafflesKvB - Sydney, Australia
SAIBT, Adelaide
IBT, Sydney
Shaftson International College
Sheila Baxter
Swinburne TAFE/Swinburne University of Technology
The Meridian International School, Australia
University of Ballarat
University of Southern Queensland
University of Sunshine Coast
University of Tasmania
University of Wollongong
USQ, Sydney Education Centre
UNIVERSAL NETWORK OF INFOTECH(Adelaide)
Victoria University Sydney
William Blue School of Hospitality, Tourism and Leisure
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
If you are an entrepreneur eager to revolutionise education, figuring out how to make money is a daunting task. In this workshop, in conjunction with Education Entrepreneurs and Startup Weekend EDU, we explore the market opportunity for edtech startups in Asia, as well as different business models in education, the advantages and disadvantages of each, and some inspiring examples of start ups that have found success thus far.
C.Ed. Overseas Education Consultants is an education consultancy assisting students who wish to study abroad. We are the official representatives of several foreign universities in India and are registered with British Council Division (British High Commission) and most of our counsellors have been trained by them to promote education in their countries.
Science, Technology, Engineering and Math (STEM) careers are some of the hottest jobs in Pennsylvania. In this webinar, we introduce you to some of the most in-demand STEM careers and share with you some resources for helping your son or daughter begin exploring all the exciting opportunities that are available.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Many people give the impression of being for overseas job opportunities when they are unhappy with their current job in term of payment and other working surroundings. Some people search for a job abroad out of infatuation and a concentration to experience a different background and living style.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
Australian education, Study in Australia, Higher Education in Australia, Educ...Global Opportunities
Study in Australia with Global Opportunities, higher education consultants in India. We represent the following Australian universities and Australian colleges:
ACE Australia
Australian College Broadway NSW
Australian National Airline College
ACN, Sydney
Australian Institute of Technology & Education
AUSBATAR, Melbourne
ABBEY College
Australian Institute of Technical Training(Melbourne)
Australian Institute of Technology and Education(Melbourne)
Australian Institute of Commerce and Technology(Perth)
Billy Blue School of Graphic Arts
BT Education Limited
Canterbury Business College
Central Queensland University
Charles Darwin University
Charles Sturt University
CIC, Perth
CELUSA, Adelaide
Cambridge International College
Careers Institute Australia
Deakin University
Eynesbury, Adelaide
Education Access Australia(MIE/MITH)
Edith Cowan University
Griffith University
Hales Institute Hospitality Training Australia
Holmes Institute
IIBIT-Ballarat
Insearch, UTS
KBIT
Latrobe University
La Trobe International College/ Latrobe University
MIBT, Melbourne
Macquarie University, Sydney
Macquarie City College
PIBT, Perth
QIBT, Brisbane
RafflesKvB - Sydney, Australia
SAIBT, Adelaide
IBT, Sydney
Shaftson International College
Sheila Baxter
Swinburne TAFE/Swinburne University of Technology
The Meridian International School, Australia
University of Ballarat
University of Southern Queensland
University of Sunshine Coast
University of Tasmania
University of Wollongong
USQ, Sydney Education Centre
UNIVERSAL NETWORK OF INFOTECH(Adelaide)
Victoria University Sydney
William Blue School of Hospitality, Tourism and Leisure
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
If you are an entrepreneur eager to revolutionise education, figuring out how to make money is a daunting task. In this workshop, in conjunction with Education Entrepreneurs and Startup Weekend EDU, we explore the market opportunity for edtech startups in Asia, as well as different business models in education, the advantages and disadvantages of each, and some inspiring examples of start ups that have found success thus far.
C.Ed. Overseas Education Consultants is an education consultancy assisting students who wish to study abroad. We are the official representatives of several foreign universities in India and are registered with British Council Division (British High Commission) and most of our counsellors have been trained by them to promote education in their countries.
Science, Technology, Engineering and Math (STEM) careers are some of the hottest jobs in Pennsylvania. In this webinar, we introduce you to some of the most in-demand STEM careers and share with you some resources for helping your son or daughter begin exploring all the exciting opportunities that are available.
Marketing Strategy for Marketing Diploma
Offered By Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
Retargeting Your Best Match: New Methods for Reaching Students in ChinaGil Rogers
The way we reach students around the globe is changing. As global enrollment management and marketing professionals the pressure is increasingly high at ensuring we are finding and attracting students that will be a good fit and succeed at our institutions.
Recent research by Chegg's global enrollment management group indicates a shift in how students find college information via social media, online search, and their mobile devices. This webinar will focus on that research and ways institutions can address these shifts quickly in a cost-effective manner.
Digital Marketing Plan for The Sparks FoundationDaibi Moitra
I am Daibi Moitra and I am completing My Integrated MSc. from BIT Mesra. Currently completing my Digital Marketing Internship from The Sparks Foundation. I am sharing a Power point Presentation on the Digital Marketing/Social Media Marketing of different Functions of The Sparks Foundation.
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
This year’s final webinar highlights how your school can use ChatGPT to supercharge your team and its marketing activities. We will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting. You can expect to learn valuable tips and strategies, gain insight into AI risks and pitfalls, and discover helpful resources for your school’s continued success with AI.
Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
In this webinar presentation, the HEM team will go over key approaches that can help you fuel results for student recruitment. You’ll learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.
The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the...Higher Education Marketing
The New Year is a time of new beginnings. Whether it's training for career advancement or seeking a course to break into a new industry, countless people take this opportunity to go back to school. We call behavior like this the "Fresh Start" effect and educational institutions that capitalize on it can see measurable gains in their recruitment efforts.
In this month's webinar, the HEM team will walk you through the importance of advertising during the holiday period leading up to the new year and outline key strategies for advertising to this cohort. You'll learn how to craft ideal messaging and plan your advertising push, along with discovering which best practices ensure your institution will be ready to start the new year strong.
Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
Discover how to authentically convey your school's identity to an audience that genuinely cares. This presentation will guide you through the process of creating customer Personas, then aligning the insights gained from these Personas with your school's unique qualities by crafting Key Marketing Messages. Subsequently, you will learn how these elements coalesce into a targeted Content Strategy, putting your SEO keywords into action to enhance your website's visibility and generate more clicks on organic search results.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
SEO and Inbound Marketing for Schools - New Answers to Old Questions for Grow...Higher Education Marketing
The competition has never been more fierce to rank as the first school in front of a prospective student’s online search for a program you offer. Even the places where they’re searching online are shifting. It’s proven that organic leads are more valuable than those acquired by advertising, so what can you do to attract more organic traffic in this evolving marketplace?
HEM will share its insights of building organic followings for schools in this webinar, “SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic”. We’ll cover the still-relevant foundational aspects of SEO keyword research, audience research, and content creation. We’ll also help you understand the new factors of SERP Features, AI, and Content Clusters and provide HEM’s answers to their developing questions.
Make sure your school is prepared to meet and beat the opposition in this evolving battle for organic website traffic.
The countdown is on! July 1, 2023 Google Analytics will be switching to its new system called Google Analytics 4. Some of the transition tasks are straightforward, but others are not. Is your school ready? HEM is here to help.
This webinar, Make Google Analytics 4 a Powerful Marketing Tool for Your School, explains what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.
Digital advertising has evolved into a complex and ever-changing ecosystem. With numerous platforms offering advanced features, students now utilize these channels in innovative ways throughout their enrollment journey. In this dynamic and competitive landscape, it is crucial for your school to have effective lead generation strategies.
This presentation reveals the best practices plus lesser-known opportunities to generate and convert leads in 2023. It focuses on popular platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok.
This webinar is designed for digital marketers, enrollment managers, admissions officers, and anyone responsible for lead generation in educational institutions. Whether you're a beginner or an experienced professional, this webinar will provide valuable insights to enhance your lead generation strategies.
How successful have you been at delivering a lead nurturing strategy to attract prospective students and advance & nurture them to fill out your online application? Are you using technology in the online tools that can help you deliver and track each of those interactions?
This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.
Are you wondering if your school should be on TikTok and, if so, how to drive traffic and leads effectively from this fast-growing platform?
Learn about the latest TikTok facts and trends as they relate to schools and tackle topics like:
- TikTok stats you need to know
- How do potential students use TikTok and what does this mean for you?
- Do TikTok ads for schools pay off?
- What is social SEO and how does it work?
Digital advertising has become more and more complex. There are more platforms with more advanced features which students are using along the enrollment journey in new ways.
In this increasingly complex and crowded ecosystem, how can you ensure your school’s lead generation strategies hit the mark?
In this webinar, HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, will explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.
2022 was a big year for social… and 2023 will be no different. But what do schools need to know about marketing on social media in 2023?
Join us for a briefing on the latest trends and developments in social media for school marketers and make 2023 the year where your social media efforts hit the mark.
This presentation explores how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.
There are more opportunities for your school’s content to show up on search engines today than ever before, such as “structured snippets”, “people also ask", and the list goes on. The problem is that the SEO needed to win those spots has become incredibly complex and technical.
But if you’re not optimizing your content with the right SEO, you’re losing critical opportunities to reach prospects when they’re searching for you and letting your competitors attract those users and build relationships with them.
Winning the SEO Game for Schools: How to Dominate Organic Search and Get in Front of the Right Students in 2023, a fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steals” every opportunity to show up on search engines for relevant searches entered by your potential students.
Through “conversion tracking” in GA4 and your CRM, you can track and measure the impact of each of your digital marketing efforts, including paid advertising, social media, emails, website content and your CRM to determine how each touchpoint contributes to successfully converting leads throughout the enrollment journey.
This presentation will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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How to create an international student recruitment plan
1. How To Create An International Student
Recruitment Plan
Slide 1
How To Create An International
Student Recruitment Plan
2. How To Create An International Student
Recruitment Plan
Slide 2
1) The Growth of International Mobility
2) Creating a Culture of Internationalization
3) Feeling Out Markets with Paid Search
4) International Search and Mobile Trends
5) Internationalizing Websites
6) Content and Social Media Considerations
7) International Lead Conversion
8) Virtual Campus Tours and Hangouts
9) More International Recruitment Ideas
Overview
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
3. How To Create An International Student
Recruitment Plan
Slide 3
OECD's Education at a Glance 2013 report projects international
mobility to nearly double to 8.5 million students by 2025.
The result has been intensifying competition, among English-
speaking colleges and universities, seeking the rewards of
increasing and diversifying their international student populations.
Internationalization has transformed from desirable bonus into
institutional imperative, but achieving such goals is no
straightforward task and resource efficiency is increasingly a
necessity.
1. The Growth of International Mobility
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
4. How To Create An International Student
Recruitment Plan
Slide 4
By embracing digital marketing techniques, colleges can better
control their communications and branding, reducing reliance on
external agents while developing more flexible and customized
management of the admissions process.
Implementing these initiatives requires a willingness to adapt to
rapidly shifting student engagement expectations, understanding not
only the continuous advances in available technological tools but the
cultural nuances of various target markets.
The majority of colleges and universities with international
enrollment increases cite active recruitment as the reason for their
success.
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
1. The Growth of International Mobility
5. How To Create An International Student
Recruitment Plan
Slide 5
Making internationalization a
true priority means taking a
longer term, bigger picture
view of its role in enhancing
your institution.
Increasingly, universities are
publicly declaring
internationalization a key
component of future success,
embedded in strategic plans
or elaborated upon in high
level documents.
2. Creating a Culture of Internationalization
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
University of Calgary’s International Strategy
6. How To Create An International Student
Recruitment Plan
Slide 6
Example: The University of Calgary highlights
internationalization as a "key strategic priority" in their pursuit of
becoming "a global intellectual hub", according to their
recent International Strategy document. The 24-page report
highlights their commitment to these goals by illustrating
current activity, tangible targets and strategic goals, namely:
Increase diversity of our campus communities
Improve global and cross-cultural competencies within our
campus communities
Enhance opportunities for international collaborations and
partnerships in research and education
Leverage our unique areas of expertise to engage in
international development
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
7. How To Create An International Student
Recruitment Plan
Slide 7
Expanding strategic international partnerships, research
collaborations, exchange and study abroad programs, and alumni
relations can greatly enhance a university's educational capabilities,
student opportunities and participation, brand reputation and much
more.
Colleges can strive to improve the experiences of incoming
international students, thus growing valuable word-of-mouth
referrals among other benefits.
Promoting internationalization means providing the pathways for
growth, including resources for increasingly culturally diverse
students (and staff) on campus to learn from each other.
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
2. Creating a Culture of Internationalization
8. How To Create An International Student
Recruitment Plan
Slide 8
Focus initial efforts by choosing markets with the best potential for
your institution - likely typical leading countries of origin (China,
India, South Korea).
Consider focusing marketing efforts according to preferred academic
discipline and degree type.
Pay-Per-Click (PPC) advertising is a cost-effective way of
revealing insights about potential markets, since expense is only
incurred when prospects actually click your link.
It is a great way to learn which search terms are popular and which
ads better convert, letting you see which keywords and messages
are more effective in a particular market.
3. Feeling Out Markets with Paid Search
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
9. How To Create An International Student
Recruitment Plan
Slide 9
Google AdWords has a free Keyword Planner tool for searching
keyword and ad group ideas.
Keep in mind that Google isn't the most popular search engine in
several important source countries.
Before launching a PPC campaign, it is essential that ad copy fits
the requirements for the applicable platform, landing pages have
been created on your website, and analytics tracking has been
established.
Landing pages must meet expectations created by the ad copy
and concisely convince prospects to take the next steps, such as
completing an application or "request information" form.
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
3. Feeling Out Markets with Paid Search
10. How To Create An International Student
Recruitment Plan
Slide 10
Recent data analysis from Google shows a continuous increase
in education-related search volumes, confirming that the
student decision journey has moved online.
Non-branded search queries by prospective students are rising
at a faster rate.
Google's internal tracking revealed that queries including geo-
specific keywords generated strong click-through conversions.
Increasing specificity by promoting particular degree and
academic programs in specific locations is recommended for
better results.
4. International Search and Mobile Trends
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
11. How To Create An International Student
Recruitment Plan
Slide 11
Optimizing for mobile usage is important for international
recruitment, since a majority of users in several source countries
are mobile-exclusive.
Internal Google research shows that a negative mobile experience
on your website is enough for 35% of prospects to move on to the
next potential college on their list.
Cover you most important bases when developing for task-driven
mobile searchers.
Top selling points of your school, programs and admission info,
videos and application forms are all important features to include.
International students will also want to know things like financial
and study permit details.
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
4. International Search and Mobile Trends
12. How To Create An International Student
Recruitment Plan
Slide 12
Developing your website to appeal to multiple markets and
languages is one of the biggest challenges in internationalization.
A top level folder on the same domain as your other content lets you
develop a customized experience with fully translated paths while
enhancing your SEO.
Search engines won't give your pages the same value if they think it's
only an auto-translation.
5. Internationalizing Websites
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
13. How To Create An International Student
Recruitment Plan
Slide 13
Ensure that users can easily navigate between available
translations.
Display the language name written in that language at the top of the
webpage.
Avoid auto-directing based on a user's IP address, as it will irritate
prospects and inhibit Google's crawlers from discovering your sites.
5. Internationalizing Websites
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
14. How To Create An International Student
Recruitment Plan
Slide 14
When developing content for international audiences, it is vital to
understand your target market as much as possible, including the
local language, cultural norms and expectations, and priorities in
education search.
Try using student assistants to help develop or translate
content and always test with various groups to ensure that
messaging is clear.
.
6. Content and Social Media Considerations
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
15. How To Create An International Student
Recruitment Plan
Slide 15
Social media is a valuable tool for discovering more about prospect
groups through online conversations, informal surveys and the types
of posts that receive greater interaction.
Communication on these networks can help filter unqualified
prospects and reveal insights about language proficiency, interests
and your brand perception.
6. Content and Social Media Considerations
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
16. How To Create An International Student
Recruitment Plan
Slide 16
It’s important that inquiries from all prospects, domestic or
international, are addressed effectively and promptly.
Students expect a quick email response.
Hotcourses Abroad found that if given two similar universities,
students from China, India, Thailand, Vietnam and Singapore would
choose the one that responded fastest.
Prospects prefer personalized responses signed by a staff member
they can continue correspondence with.
7. International Lead Conversion
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
17. How To Create An International Student
Recruitment Plan
Slide 17
Here are some best practices for responding to inquiries:
Address the student by name.
Answer the question personally and in detail.
Provide helpful additional information, including social media and
relevant links.
7. International Lead Conversion
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
18. How To Create An International Student
Recruitment Plan
Slide 18
A campus tour is a big part of most students' decision processes.
International students rarely have the luxury of visiting a
prospective campus ahead of enrollment but virtual tours can help
bridge the gap, emphasizing a school's strongest features and
providing a glimpse of campus life.
Google Maps Street View also offers interior virtual tours of some
schools, and a few US-based universities are already developing
tours using new Oculus Rift virtual reality technology.
8. Virtual Campus Tours and Hangouts
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
19. How To Create An International Student
Recruitment Plan
Slide 19
To get better personalized interaction many schools are adopting
web-conferencing via easily accessible tools, like Google
Hangouts.
These digital face-to-face tools not only allow admissions personnel
to engage directly with international students, but also clarify
solutions using whiteboards, share documents or slideshares, and
guide prospects through relevant webpages via co-browsing.
To make the most of these opportunities, school personnel should
develop and rehearse a script to work from and test all equipment
many times beforehand.
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
8. Virtual Campus Tours and Hangouts
20. How To Create An International Student
Recruitment Plan
Slide 20
Here are some innovative ideas for colleges and universities
looking to access the world:
List with international portal sites
Develop apps featuring application tips, sample lectures, campus
videos/pictures
English-language training (online modules and/or collaborations with
other training facilities) or online language exchange
Reach out to international alumni (through internal networks or tools
like LinkedIn) to support recruitment activities
9. More International Recruitment Ideas
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
21. How To Create An International Student
Recruitment Plan
Slide 21
Improving your international student recruitment can best be
accomplished when you have an accurate picture of your web
activity.
Google Analytics can help you to understand your student mix and
top source countries, so you can monitor your progress while
effectively customizing communications.
9. More International Recruitment Ideas
Source: Higher Education Marketing – How To Create An International Student Recruitment Action Plan
22. How To Create An International Student
Recruitment Plan
Slide 22
Questions?
1.514.312.3968
info@higher-education-marketing.com
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