This is a presentation I gave at Responsys Leadership Forum on May 14, 2009 in SF. It is a brief discussion of ways to integrate email marketing and social media. Developed in conjunction with Alisa Hansen and Mark Beekman.
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Social Media Break Out Case Studies: bebe and Billboard.comEdmund Wong
Here are 2 social media break out case studies I presented at ad:tech SF. It profiles how iCrossing helped Billboard.com and bebe achieve their marketing goals, leveraging social media.
Matthew Inman and John-Michael Oswalt present on SEO strategies. They cover the short and long term benefits of natural optimization and viral and linkbait campaigns.
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
Beginners Guide to Google+ for Social SellingInsideView
Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
ActionCOACH - Social Media Success - Mari SmithMari Smith
Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)
Google Plus Guide intermediate level. Google+ is the latest social media innovation. Here we optimize your Google profile for search, take a closer look at your privacy settings and offer more advanced tips.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
This high-level presentation takes a look at popular scial media platforms and how they can be leveraged to increase traffic to your small business website. It covers tips, tools, examples, and processes for getting started in social media, as well as ideas for generating content.
BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...SocialMedia.org
In their BlogWell presentation, Mattel's Director, Digital Media & Marketing, Betsy Burkett, and Senior Manager, Community & User Experience, Gretchen de Castellane, share how they are reaching and engaging with boys of all ages via social media.
With all the new technology, organizations have more ways then ever to communicate and reach donors online. This presentation will help participants sort through the different channels, share examples from leading nonprofits, and assist participants in determining which ways will be most effective for them — depending on their existing online communications, staff capacity, time, and budgets. The most popular social media tools will be highlighted and some of the latest statistics and demographics on social media use will be presented.
Social Media Advertising | ABTA Advanced Social Media Trends In Travel 2019Adido
In 2019 Adido were headline sponsors for ABTA's Advanced Social Media Trends in Travel event with members of the team delivering several talks during the course of the day.
Our Paid Social Media Manager, Robin Brooks delivered this talk on Social Media Advertising
Beginners Guide to Google+ for Social SellingInsideView
Google+ is either the next greatest social network or another attempt for Google to enter the social networking space. Either way we want to show you tips and tricks to the project and how to leverage Google+ for business.
Cornerstone Social Media Seminar May 10th, 2012 featuring Bernie Borgesthoward458
This slide deck is from a seminar hosted by CornerStone Title for the Bradenton and Sarasota real estate community.
The seminar was entitled "Social Media: How to Build Your Business Through Your Personal Brand" and was presented by Bernie Borges, CEO of Find and Convert and author of Marketing 2.0.
The seminar focused on the variety of social media platforms available to real estate professionals and the importance of "content" and "personal brand".
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
ActionCOACH - Social Media Success - Mari SmithMari Smith
Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)
Google Plus Guide intermediate level. Google+ is the latest social media innovation. Here we optimize your Google profile for search, take a closer look at your privacy settings and offer more advanced tips.
Originally presented with Melanie Mathos at The Blackbaud Conference for Nonprofits, 50 Social Media Tactics is a set of ideas that can help nonprofits meet their social media objectives. Learn more & buy the book: http://www.101.smt.com.
This high-level presentation takes a look at popular scial media platforms and how they can be leveraged to increase traffic to your small business website. It covers tips, tools, examples, and processes for getting started in social media, as well as ideas for generating content.
BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...SocialMedia.org
In their BlogWell presentation, Mattel's Director, Digital Media & Marketing, Betsy Burkett, and Senior Manager, Community & User Experience, Gretchen de Castellane, share how they are reaching and engaging with boys of all ages via social media.
Presentation about GIS (Geographic Information System) concepts, Web GIS and Python.
Palestra sobre conceitos de SIG (Sistema de Informação Geográfica), Web SIG e Python.
Constant Contact's Power of Social Media for Businesses and Email MarketingBreanna Gaddie
This is the presentation from Constant Contact's Webinar on the "Power of Social Media." These are just the slides, and I would recommend you to attend a webinar to hear the discussion!
Social Ideas: mUmBRELLA and TCO Social Media AcademyTCO
A presentation that explores the creation & planning of a specific Social Idea that harnesses owned & shared media to earn its own media! This will be useful to help understand how to plan & use tactical social media activities to gain awareness of your brand / business activities.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
Social Media is a term for a plethora of technologies, tools and strategies that leverages the connectedness of people.
New tools appear every day which makes the market seem chaotic for marketers and corporations.
However, there are amazing opportunities for companies that manage to see the forest for the trees.
Zeno India 2013 Trends: Convergence Compassjohnkerrnz
Timed to celebrate the advent of the Year of the Snake and for the fourth year in a row, welcome to 'Zenology 2013: The Convergence Compass.' Launched with a two-day roadshow in India (Delhi and Mumbai), this deck steps out:
- Key Consumer Trend affecting marketing and engagement
- Implication for communications and marketing professionals
- Best Practice Approach and goes deeper into a local market example
The Five Key Consumer Insights Are:
1. Simpler Lives
2. National and Cultural Pride
3. All About Me
4. Karmic Brands
5. e2Commerce
If you'd like more information, or are interested in a point-of-view for your specific country, please do not hesitate to contact john.kerr@zenogroup.com.
Präsentation und Gesprächsgrundlage für PRleben an der FH Joanneum in Graz. Public Relations heisst im Web: sich unters Volk mischen, interagieren und Wert schaffen. Wert, der für die Community von Bedeutung ist. Motto: zuerst Holz in der Ofen legen, dann gibt er Wärme.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Email and Social Media Marketing Synergies - Responsys Leadersihp Forum
1. Mixing It Up:
Social Media Boot Camp
for Email Marketers
Edmund Wong
SVP Strategy
iCrossing
May 14, 2009
2. Social media has exploded
Community
Building
Content
Distribution
Active
Outreach
On-site
Integration
Social
Advertising
Allowing people to share opinions and experiences with each other
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2
3. Implementing a social program – the right way
• Start with objectives (not technologies or specific
social spaces)
Guidelines for
Social Media • Conduct due diligence: listen first to understand
Planning audience needs
• Establish social engagement plan based on objectives
and audience needs
• Is it useful?
Guidelines for • Is it unique?
Social Media
Content • Is it findable?
• Is it portable / shareable?
• Be useful
Rules for Brand • Be open
Engagement • Be humble
• Be responsive
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 3
4. Is social media going to kill email?
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 4
5. Social media is a phenomenon
deserving of the attention of
email marketers. That said,
suggesting one will quot;win outquot;
over the other is misguided.
Our attention is better spent
focusing on how the two will
evolve together.
- Email Insider
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 5
6. Why it’s time to integrate email and social media
• Social media has experienced rapid adoption
• Conflicting reports about social networks surpassing
email. Marketers want to embrace this emerging
space
• Consumers are increasingly “living” in social spaces
• Social media provides one-to-one interaction
opportunities for marketers
….The Web itself is social…
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 6
7. Let’s look at social media’s core strengths
Social media creates identity
IDENTITY beyond email, including rich
personal preference data
Social media is about
RELATIONSHIPS relationships and the social graph.
Tapping into the social graph
creates a “viral” effect
Social media is about activity.
“Activity” data provides key
ACTIVITIES insights into consumer behavior
and affinities. Activity output is
content – the new social currency
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 7
8. How can I leverage In order to make
social media… my campaigns
IDENTITY RELEVANT
RELATIONSHIP USEFUL
ACTIVITIES EFFECTIVE
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 8
9. Putting on your social “face” IDENTITY
Personalize
campaigns by
putting a face on
your company or
product
Allow customers to
interact with you
outside of email (if
they choose)
Follow us at…
Thank You,
Jon Doe
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 9
10. Know where your customers “live” IDENTITY
Integrate customer
identity data (the
social spaces they live
on) into your database
for segmentation
Include fields for
acquiring a customer’s
social presence (e.g.
Facebook, Twitter)
Customize emails
based on customer’s
technographic profile
and stated interest
based on conversation
data
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 10
11. RELATIONSHIPS
Tap the social graph
Promote email content
across your social
spaces
Extend “old school”
mailto: link trick to
retweet link
http://twitter.com/home/?status
=RT:+@800flowers+peruvian
+lilies+limited+time+only+http:
//tinyurl.com/QYEpY2
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 11
12. Leverage email database for social media
RELATIONSHIPS
customer acquisition
Promote your social
efforts via the email
list
Communicate the
value of utilizing a
given channel (e.g.
exclusive offers,
special breaking
news, product
introductions, etc.)
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 12
13. ACTIVITY
User-generated content as email content
Blog post
Discussion forum-generated email “digest”
RSS-generated Email
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 13
14. ACTIVITY
User-generated content as email content (cont’d)
Online forum question answered in email newsletter
Customer ratings and reviews drive conversion in email newsletter
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 14
15. Promote your email newsletters in social “status
ACTIVITY
updates”
Bank of America is launching our weekly financial tips e-
@BofA_help launching our weekly newsletter. Go to http://tinyurl.com/d7ew2 to sign up to
financial tips e-newsletter. Sign up at get latest news straight from our financial advisors
http://tinyurl.com/d7ew2 #financial_tips
For illustrative purposes only
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 15
20. Key Takeaways to Maximizing Social & Email Efforts
• Experience Integration: Seamlessly intertwine user and
brand experiences across consumer touch points
• Customer Acquisition: Leverage social channels to greatly
enhance list building efforts
• Content Creation: Integrate social content and
interrelationships into email subject matter
• Campaign Segmentation: Utilize social insights and
knowledge to better segment or target campaigns
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 20
21. Thank you
Edmund Wong
edmund.wong@icrossing.com
@edmundw