Social media is about people interacting with each other through communication technologies. There are many social media platforms like blogs, social networks, reviews, and more. In 2008, social networking surpassed email in worldwide reach. Americans spend 6% of their online time on Facebook and 70% of Twitter users joined in 2008. Social media provides value for both personal use and business use by allowing people to interact with customers, other customers, and business people. To utilize social media for business, companies should engage in dialogue with customers and prospects, be prepared to respond in real-time, and collaborate across departments. They should also plan objectives, listen to online conversations, engage in discussions, and measure results both qualitatively and quantitatively.