The survey results show that the target market for the indie music magazine should be 16-18 year olds, with a focus on female readers. Most readers are familiar with indie music but not huge fans. The magazine will be published monthly instead of weekly, and priced at £2.50 based on reader feedback. Readers preferred the proposed name "Untouched" and color palette 3 for the magazine design. They also favored the BirchStd Regular font and descriptive long-form articles. The magazine cover should lead with a large central image to grab readers' attention.

1. Survey Results and
Recommendations

2. How Old Are You?
17%
58%
25%
16-18 Years Old
19-20 Years Old
13-15 Years Old
Because of these results, I believe
that 16-18 year olds should be my
target market as they were the ones
who were most interested in this
survey.

3. What Gender Are You?
58.33% 41.67%
Here, it shows both genders were interested in the magazine
though there were more female interested in it than male. Because
of these results, I will continue to aim the magazine towards both
men and women though mainly aim it towards women.

4. What Are Your Thoughts On Indie Music?
0 1.25 2.5 3.75 5
I have never listened to indie music.
I don't take notice of music genres
I know a few indie bands that I enjoy but I'm not a big fan
I've listened to it once or twice before though it is not a genre I prefer
I really love indie music
I like this genre but it's not my favourite
Here, I can see what
people’s views are on indie
music and although some
of these shows that not
many people are huge fans
of it, it also shows that they
are at least familiar with it
and enjoy it to an extent.
Because of these results, I
will be keeping the music
genre for my magazine as
indie.

5. How often do you buy a music magazine?
17%
83%
Never
Once a month
These results show that people will
rarely buy a music magazine. But
because of the few people who said
they buy one once a month, I have
decided to change the publishing
frequency of my magazine from every
week to every month. This will ensure
that people are more willing to buy the
magazine as they’re not having to spend
so much money on it.

6. If you did buy a music magazine that belonged to a genre you are really
interest in, what is the maximum price you would be willing to pay?
0
1
2
3
4
£1 £1.50 £2.00 £2.50 £3.00 £3.50 £4.00
From the looks of these results, it’s clear that the price the audience are most
willing to pay is £2.50. Because of this, I will keep the price of my magazine
at £2.50.

7. What do you think of the name ‘Untouched’ as a
chosen title for an indie music magazine?
“Great.” “Cool.”
“It’s Great.”
“Very nice title, simple but gets the point across.”
“Sounds exclusive… it makes it look new and a must have.”
“It seems interesting. Might show the most unique indie bands.”
“Hmm… I like it. Untouched, underground, under the radar. Same connotations of discovery.”
“Has an alluring air of mystery, intriguing, definitely not
mainstream so I wouldn’t say that most people will go for it.”
“I like it, it is unique.”
Because none of these gave me any advice to improve, I won’t be changing the title of
my music magazine as it seems like a lot of the people who commented on it liked it.

8. HEX #CB8589
RGB 203,133,137
HSV 357,34,80
CMYK 0,34,33,20
HEX #C89F9C
RGB 200,159,156
HSV 4,22,78
CMYK 0,21,22,22
HEX #D7B29D
RGB 215,178,157
HSV 22,27,84
CMYK 0,17,27,16
HEX #EED7C5
RGB 238,215,197
HSV 26,17,93
CMYK 0,10,17,7
HEX #EEE2DF
RGB 238,226,223
HSV 12,6,93
CMYK 0,5,6,7
coolors.co/cb8589-c89f9c-d7b29d-eed7c5-eee2df
HEX #152B26
RGB 21,43,38
HSV 166,51,17
CMYK 51,0,12,83
HEX #7C6C65
RGB 124,108,101
HSV 18,19,49
CMYK 0,13,19,51
HEX #A28E84
RGB 162,142,132
HSV 20,19,64
CMYK 0,12,19,36
HEX #E4C5AF
RGB 228,197,175
HSV 25,23,89
CMYK 0,14,23,11
HEX #F6E8EA
RGB 246,232,234
HSV 351,6,96
CMYK 0,6,5,4
coolors.co/152b26-7c6c65-a28e84-e4c5af-f6e8ea
Which colour palette do you prefer?
41.67%
16.67%
41.67%
Because of these
results, I now know that
colour palette number 1
and 3 are most
preferred by the people
who took my survey.
Because of this, I will
be using colour palette
number 3 because that
is the one out of the two
that I like the most.

9. Which font do you prefer?
25%
33.33%
Because of these
results, I know now that
BirchStd Regular was
the most popular font
out of the four I
included in the
questionnaire. Because
of this, BirchStd
Regular is the font I will
be using.
41.67%

10. What kind of article do you prefer to read?
33%
67%
Interviews with an artist where
the questions and answers
are all laid out neatly, with not
much writing and an informal
fun tone.
A deep and descriptive article
about a past event that has
happened to the artist and
also describes current
situations such as the release
of a new album or talking
about troubles.
These results show that most people
wanted to read a descriptive article,
because of these results, this is the
kind of article I will be writing for my
double-paged spread.

11. What part of a magazine cover do you think would
grab your attention?
17%
58%
25%
The main image
The colour scheme
The masthead
These results show that a main image
is what would attract the most
attention on a magazine front cover.
Because of this, I will make sure my
main image is the largest item on the
cover and the one that takes up the
most attention.