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AUDIENCE RESEARCH – 
QUESTIONNAIRE RESULTS
 I thought that the best way to find out what the audience of the 
magazine wants is to create a short questionnaire for people to 
fill out. I asked basic questions that most/all people would be 
willing to answer. I got some silly answers out of this from people 
who did not take it seriously, but I will just leave those answers out 
as they are not relevant. The questions found out things I would 
need to know to assist me in the production of my magazine 
design.
Female  Through this graph, it shows 40 of 
0 10 20 30 40 50 
Male 
the 54 people that answered my 
questionnaire were female. I was 
aiming for this as I am female also 
and the magazines I am basing my 
work on are more feminine than 
masculine. 
ARE YOU MALE OR FEMALE?
0 5 10 15 20 25 30 
28+ 
24 - 27 
20 - 23 
16 - 19 
Under 16 
HOW OLD ARE YOU? 
 The most popular age range is 
clearly 16 – 19. This was one of the 
two main age ranges I was looking 
for, and will now base the design of 
my magazine around this 
information.
0 5 10 15 20 25 
Catering Supervisor 
Customer Assistant 
Mechanic/Builder 
Graphic Designer 
Receptionist 
Postman 
Student 
Nurse 
Waiter/Waitress 
Preschool Staff 
Administrator 
Apprenticeship 
Homemaker 
None/Unemployed 
 Looking at the graph, you can see 
many people answered this 
questionnaire with many different 
occupations. The most popular one 
is a student as I shared it on social 
networks for everyone to click on 
the link to answer it. Most of the 
people I have on those are 
students, as well as myself. 
WHAT IS YOUR OCCUPATION?
0 10 20 30 40 50 60 
Other 
Rather not say 
English 
 All but four people who answered 
this said they are English. One 
person would rather not say. The 
other three responses I got were: 
Arabian, mixed and ‘black’. 
WHAT IS YOUR ETHNICITY?
0 5 10 15 20 25 30 35 
Other 
Rock 
Country 
House 
R&B 
Dance 
Hip-Hop/Rap 
Electronic 
Alternative 
Indie Rock 
Pop/Top 40 
 From this graph, you can clearly see 
that Pop/Top 40 is the most popular 
genre that people listen to. I got 
people to select all answers that 
apply to them because they are 
more than likely to listen to more 
than one genre of music. 
WHAT GENRE(S) OF MUSIC DO YOU LISTEN 
TO? (PLEASE SELECT ALL THAT APPLY)
0 5 10 15 20 
10+ hours 
7 - 9 hours 
4 - 6 hours 
1 - 3 hours 
Less than one hour 
 It is clear in the graph opposite that 
the majority of people listen to more 
than ten hours of music every week. 
HOW OFTEN WOULD YOU SAY YOU SPEND 
LISTENING TO MUSIC EVERY WEEK?
0 10 20 30 40 
Buy second hand physical 
copies 
Buy new physical copies 
Buy music legally 
Stream music legally 
 This shows that most people buy 
music legally, most likely from 
something like iTunes. 
HOW DO YOU ACCESS YOUR MUSIC?
0 5 10 15 20 25 
£15+ 
£11 - £15 
£6 - £10 
£0 - £5 
I don’t buy music 
 This graph shows that the majority of 
people spend up to £5 a month on 
music. 
HOW MUCH MONEY DO YOU SPEND 
ON MUSIC EVERY MONTH?
 The most popular response I got 
from this question was NME. 
0 5 10 15 
NME 
Clash 
Music Week 
Vice 
Billboard 
WHAT MUSIC MAGAZINE(S) DO YOU 
READ? (PLEASE SELECT ALL THAT APPLY)
0 2 4 6 8 10 
Freebies 
Bright colours 
Bold titles 
Artists/bands 
Upcoming artists 
What's inside 
Photos 
I don’t mind 
An artist I like 
 From this graph, I can see that the 
majority of people like seeing 
photos and artists on the front cover 
of a magazine. They also like to see 
bright colours and bold titles, which 
would draw people in to look at it 
when on a shelf. 
WHAT DO YOU LIKE THE SEE ON THE 
FRONT COVER OF A MAGAZINE?

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Audience research – questionnaire (results)

  • 1. AUDIENCE RESEARCH – QUESTIONNAIRE RESULTS
  • 2.  I thought that the best way to find out what the audience of the magazine wants is to create a short questionnaire for people to fill out. I asked basic questions that most/all people would be willing to answer. I got some silly answers out of this from people who did not take it seriously, but I will just leave those answers out as they are not relevant. The questions found out things I would need to know to assist me in the production of my magazine design.
  • 3. Female  Through this graph, it shows 40 of 0 10 20 30 40 50 Male the 54 people that answered my questionnaire were female. I was aiming for this as I am female also and the magazines I am basing my work on are more feminine than masculine. ARE YOU MALE OR FEMALE?
  • 4. 0 5 10 15 20 25 30 28+ 24 - 27 20 - 23 16 - 19 Under 16 HOW OLD ARE YOU?  The most popular age range is clearly 16 – 19. This was one of the two main age ranges I was looking for, and will now base the design of my magazine around this information.
  • 5. 0 5 10 15 20 25 Catering Supervisor Customer Assistant Mechanic/Builder Graphic Designer Receptionist Postman Student Nurse Waiter/Waitress Preschool Staff Administrator Apprenticeship Homemaker None/Unemployed  Looking at the graph, you can see many people answered this questionnaire with many different occupations. The most popular one is a student as I shared it on social networks for everyone to click on the link to answer it. Most of the people I have on those are students, as well as myself. WHAT IS YOUR OCCUPATION?
  • 6. 0 10 20 30 40 50 60 Other Rather not say English  All but four people who answered this said they are English. One person would rather not say. The other three responses I got were: Arabian, mixed and ‘black’. WHAT IS YOUR ETHNICITY?
  • 7. 0 5 10 15 20 25 30 35 Other Rock Country House R&B Dance Hip-Hop/Rap Electronic Alternative Indie Rock Pop/Top 40  From this graph, you can clearly see that Pop/Top 40 is the most popular genre that people listen to. I got people to select all answers that apply to them because they are more than likely to listen to more than one genre of music. WHAT GENRE(S) OF MUSIC DO YOU LISTEN TO? (PLEASE SELECT ALL THAT APPLY)
  • 8. 0 5 10 15 20 10+ hours 7 - 9 hours 4 - 6 hours 1 - 3 hours Less than one hour  It is clear in the graph opposite that the majority of people listen to more than ten hours of music every week. HOW OFTEN WOULD YOU SAY YOU SPEND LISTENING TO MUSIC EVERY WEEK?
  • 9. 0 10 20 30 40 Buy second hand physical copies Buy new physical copies Buy music legally Stream music legally  This shows that most people buy music legally, most likely from something like iTunes. HOW DO YOU ACCESS YOUR MUSIC?
  • 10. 0 5 10 15 20 25 £15+ £11 - £15 £6 - £10 £0 - £5 I don’t buy music  This graph shows that the majority of people spend up to £5 a month on music. HOW MUCH MONEY DO YOU SPEND ON MUSIC EVERY MONTH?
  • 11.  The most popular response I got from this question was NME. 0 5 10 15 NME Clash Music Week Vice Billboard WHAT MUSIC MAGAZINE(S) DO YOU READ? (PLEASE SELECT ALL THAT APPLY)
  • 12. 0 2 4 6 8 10 Freebies Bright colours Bold titles Artists/bands Upcoming artists What's inside Photos I don’t mind An artist I like  From this graph, I can see that the majority of people like seeing photos and artists on the front cover of a magazine. They also like to see bright colours and bold titles, which would draw people in to look at it when on a shelf. WHAT DO YOU LIKE THE SEE ON THE FRONT COVER OF A MAGAZINE?