The document summarizes survey results from a target audience for a new punk music magazine. It found that most respondents were ages 16-19 and the audience was equally split between males and females. Red was the most popular favorite color. Over half read music magazines regularly, with NME and Kerrang being most popular. Most would buy magazines monthly or weekly and spend under £2. Pictures and interviews were rated the most important aspects. Noise, drugs, and loud were the top 3 words associated with punk.

1. Age
5%
10%
I have found that the target
audience is around the ages of 16-19
however this is biased as most of the
questionnaires were handed out
around college. When my magazine
is finished I should get feedback
from an old audience about the
articles so it’s fair.
Under 16
16-19
20-24
85%
25+

2. Gender
50%
I found that there was an
equal split of males and
females that answered my
questionnaire. With this
information I must make
sure I put in content that
will please both male and
female readers.
50%
Male
Female

3. Favourite Colour
10
The most popular answer was
red so I have decided to use red
in my colour scheme and the
other answers didn’t have any
other colours that were very
popular so I am just going to
choose 2 other colours to use.
9
8
7
6
5
4
3
2
1
0
Green
Orange
Red
Burgandy
Pink
Blue
Purple
Yellow
White
Browny
Black

4. What music magazines do you read
regularly?
10
I also found that just over half the
people who took my questionnaire
read a music magazine regularly.
My plan is to make my magazine
cheaper than NME and Kerrang as
they were the 2 most popular
magazines read regularly.
9
8
7
6
5
4
3
2
1
0
Kerrang
Uncut
Q
Mojo
NME
None
Other

5. How often do you buy a music magazine?
I found that most people never or rarely buy a music magazine so I
ignored those results and the amount of people that read them weekly
and monthly is equal so I have decided to publish my magazine weekly.
Also this makes it more recent so the reader can find out news about
tours or albums within the week it was announced.
10
9
8
7
6
5
4
3
2
1
0
Weekly
Monthly
Rarely
Never

6. How much would you be willing to spend
on a music magazine?
10
I have found out that only two
people are willing to spend over £3
on a music magazine and nearly half
would be willing to spend under £2
even though this is the same number
of people that have said they never
read music magazines I have decided
to charge under £2 for my magazine
as it is coming out weekly so people
may not be able or willing to spend
£3 a week as it would come £12 a
month.
9
8
7
6
5
4
3
2
1
0
Under £2
£2-£2.49
£2.50-£2.99
£3-£3.49
£3.50+

7. Who's your favourite punk band/artist?
2.5
2
1.5
1
0.5
0
I found that there’s a large range of people’s favourite
punk band and there isn’t one most popular so I should
try and feature as many different bands as possible.

8. On a scale of 1-5 where 1 is not important and 5 is very
important how would you rate the following aspects of a
magazine?
10
This data shows that pictures
are the most important thing
people like to see featured
followed by interviews so I
should feature as many pictures
and interviews as possible.
9
8
7
Rated 1
6
Rated 2
5
Rated 3
4
Rated 4
Rated 5
3
Average
2
1
0
Pictures
Articles
Reviews
Interviews

9. Other important aspects.
2.5
There weren’t that
many things that were
important but gig lists
was the most popular
and I was going to
feature it anyway.
2
1.5
1
0.5
0
Gig Lists
Reader's stories
Heavy Metal
Granny
Compititions
Free Things
Quizzes

10. If you heard the word ‘punk’ what 3 words would you associate
with it?
7
6
5
4
3
Noise, Drugs and Loud
were the 3 most popular
words that people
answered this question
with. I was already going
to call my magazine noise
so it’s good that a large
amount of people
associate this word with
punk.
2
1
Noise
Loud
Smash
Drugs
Bands
Mohican
Woody
Harrelson
Hair
Skateboard
Guitar
Gigs
Flashing lights
Alternative
Fashion
Sex
Violence
Mohawks
Leather
Docs
Creative
Gay
Shit
Tattoos
Crazy
Rebel without cause
Rebel
Music
Thrasher
Gnarly
Dom
Emos
Scary
Boots
Metal
Piercing
Anal
Punch
0