This survey asked music fans questions about their music preferences, magazine buying habits, and demographics to help design a new music magazine. The results showed that the target audience is 16-20 year olds, who most often listen to pop and hip-hop/rap. They prefer to buy Q and Top of the Pops magazines and purchase music online. Respondents said they would pay up to £2.51-£3 for a magazine and want to read interviews. This information will help design a magazine that appeals to young music fans.

1. How Old Are You?
26+
15%
Under 10
5%
11 to 15
25%
21 to 25
15%
Under 10
11 to 15
16 to 20
21 to 25
This question will help me understand
who my target audience will be. From
the results you can see that 16 to 20
years olds will be my main target
audience as 40% of the answers were
from this age range.
Do you currently buy any
music magazines? If so
what one(s)?
Don’t Buy Any
15%
19%
11%
26+
16 to 20
40%
18%
22%
15%
Kerrang
NME
Q
Top of the Pops
Other
What Genres of Music Do
You Listen to?
Alternative
13% 12%
Classical
6%
13%
19%
12%
25%
Hip-Hop/Rap
Pop
R&B
Rock
Other
This question will let me know what kinds of
magazine my target audience already like
This question will help me know what
and buy so I know what kind of magazine I
genre of music my target audience
need to design. The results show me that Q
would be most interested in. The results
magazine is most brought with 22% but top
tell me that pop music was the most
of the pops is close behind it with 19%.
popular with 25% with hip-hop/rap
close behind with 19%.

2. How do you purchase your
music?
28%
40%
Online
Instore
This question lets me know what how
my target audience purchase their
music. This is helpful as it means I
could include offers inside of my
magazine. 40% of the people asked
buy their music online which is the
most out of all the other options.
Other
Less than £1
£1.01-£1.50
8%
12%
£1.51-£2
16%
£2.01-£2.50
£2.51-£3
24%
40%
More than £3
This question will let me know how
much money my target audience are
willing to spend on a music magazine.
Most people (28%) said that the
maximum price they would pay is
from £2.51 to £3.
Quite Often
Slightly Often
10%
Not at all often
20%
What is the maximum price
that you would pay for a
music magazine?
28%
Extremly Often
20%
10%
32%
12%
How often do you attend
gigs/festivals?
Never
40% of the people asked attend gigs/festivals
extremely often as this is the greatest
amount of people it means that in my
magazine I could include information on
upcoming events.

3. What articles would you
like to read about in a music
magazine?
6%
Reviews
12%
Interviews
18%
This question will helps me to find out
what kind of articles to put in my
magazine. The results were very close
but most people (at 29%) would want
to read interviews inside of a magazine.
So I will make sure that I include
interviews in my music magazine.
What website(s) do you use
regularly?
17%
29%
17%
17%
MP3/Phone
12%
Live
12%
Tv
CD
8%
17%
17%
13%
Instagram
New realses
How do you listen to music?
21%
17%
Upcoming Tours
Tumblr
YouTube
33%
Competitions
Twitter
Facebook
Celebrity Gossip
18%
16%
YouTube
Spotify
Radio
The results from this question were
very close but listening to music from
YouTube was slightly ahead at 21%.
This question helps me as now I can
put offers off music or new releases in
my magazine.
The question will help me know where I
should advertise my magazine by the
websites most used. The results were close
on this question but most people used
YouTube at 33%.