Presentation to real estate professionals in the Northland region - Wed 23 / Thu 24 Sep 2009

1. How the internet is transforming real estate

3. Boom or Bust – everyone has an opinion

4. Property Prices – Comparison to UK

5. Property Prices - rebounding

6. Sales volumes still subdued

7. Information is key – but property is not just an investment Access to accurate, timely and comprehensive data is critical

8. Aug Sep Oct Nov Dec Listed 27 Aug Protracted release of property data Conditional offer 21 Sep Unconditional offer 16 Oct Settlement 13 Nov

9. Turnover Value Pace Better informed decisions based on richer information Demand Supply Sales Price Property sales Valuations Days on the market Inventory Weeks of sale New listings Website traffic Lead generation Asking price

10. New monthly report

11. Supply – inventory building

12. Northland new listings - slow

13. Supply – true inventory more balanced

14. Property Prices - no inflated expectations in asking price

15. Local market showing some expectation of price increase

16. Demand – web traffic as a surrogate of consumer confidence

18. Why you need to understand the web? Today more than 1.2 billion people are online viewing over 1,000,000,000,000 web pages Why?

19. A transformation in 10 years

20. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

21. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009 Why?  9%  12%  9%

23. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

24. The online search experience is evolving Searching for property

25. Clearer role for websites Searching for property buy Searching for someone to help me sell my property

27. 3 years of growth – 27% per annum vs. market 17%

28. Now delivering over 25,000 email enquiries per month

29. Realestate.co.nz is the market leader for international visitors searching for NZ real estate...

30. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 49,373 includes an estimated 6,000 private listings

31. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 108,000 listings – 168,000 sessions per week

32. What we are doing to help you What?

33. Property information at your finger tips

34. Providing information – 24hrs a day

35. Every property has a web page – 1,528,453 properties

36. Property Information

37. Context of aerial images

38. Community information – where to live

40. What are they looking for?

42. What not to do!!

43. What not to do!!

44. Email alerts – first impressions count!

45. No substitute to comprehensive information

46. Photos are so important!

47. The web provides so much information... enough to replace an agent??

48. Richer and richer information

50. How can you stand out from the masses?

51. Featured listings

52. Featured listings

53. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536

54. Some examples 3 bedroom Onerahi $500k

55. Some examples

56. Buyers - call to action

59. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

64. How to use the web to build you profile and network? How?

67. ? How to be found on Google!

68. The power of links

69. Online reputation is key How?

70. If you are not found on Google ...... How?

71. Part 1: Find yourself on Google

72. Login / sign up / profile yourself

73. Have a profile online

74. Part 2 : Create a place on the web

75. Part 3 : Drive traffic to that place

76. Part 3 : Drive traffic to that place

77. Part 3 : Drive traffic to that place

78. Part 3 : Drive traffic to that place

79. Part 3 : Drive traffic to that place

80. Part 3 : Drive traffic to that place

81. Links build visibility..

82. Be found when people are looking for you

83. Blogs – hosted on realestate.co.nz

84. Its time to embrace social media / marketing

86. Sell yourself!

88. New enhanced reporting

89. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised

90. Enjoyed the presentation? www.tinyurl.com/nzrealestate

91. Proudly supporting the real estate industry