University of Auckland Agents with Technology Oct 2014 Alistair Helm
•Download as PPTX, PDF•
1 like•7,110 views
The impact of technology on the role of real estate agents - here in NZ and overseas. A presentation to property business school under graduates at the University of Auckland
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to University of Auckland Agents with Technology Oct 2014 Alistair Helm
Similar to University of Auckland Agents with Technology Oct 2014 Alistair Helm (20)
More from Alistair Helm
More from Alistair Helm (20)
Recently uploaded
Recently uploaded (20)
University of Auckland Agents with Technology Oct 2014 Alistair Helm
- 1. AGENTS WILL NOT BE REPLACED BY TECHNOLOGY…. …THEY WILL BE REPLACED BY AGENTS WITH TECHNOLOGY
- 2. ALISTAIR HELM • Founding CEO of Realestate.co.nz (2006-2012) • Founder Zoodle (2009-2012) • Founder Properazzi (2012-)
- 4. There are around 1,800,000 houses in New Zealand The market value of the housing stock is around $725 billion
- 5. 72,000 house sales 2014 down 10% from PY Total value of residential property sales $38 billion in 2014 down 5% from PY
- 6. 9,500 active licensed real estate salespeople Generated $1.3 billion in commission fees in 2014
- 7. The average real estate sales person earned $45,000 in 2014
- 9. 5 Steps of Real Estate Marketing Listing Appraisal Prospecting Facilitation Negotiation
- 11. TECHNOLOG Y impact on real estate
- 12. EVOLUTION THUS FAR TODAY FUTURE IMPACT
- 13. 2004
- 14. 2004
- 15. HOME BUYING
- 16. AGENT CENTRIC • Every aspect of real estate transaction
- 17. GATEKEEPERS OF INFORMATION • Printed brochures • Sales information • Location addresses
- 18. CAR & PHONE
- 19. PROPERTY ADVERTISING • Limited information • Single photo • No address • Agent role as gatekeeper
- 20. AGENT RELUCTANCE • Internet 10 years • PC’s 20 years
- 23. 439 Houses for Sale
- 24. 2004 - 2014
- 25. 2005 • Maps
- 26. 2007 • Images
- 27. 2009 • Social Media
- 28. 2009 • Social Media - Agent Voices
- 29. 2010 • Video
- 31. 2010 • Mobile
- 32. 2011 • Premium Advertising
- 33. 2012 • Tablet
- 34. New Zealand Lagging global innovation
- 36. PLATFORM EXTENSION • Zillow
- 41. EXPERIENCE • 3D - Matterport
- 42. EXPERIENTIAL • Totally immersive experience
- 45. 5 Steps of Real Estate Marketing Listing Appraisal Prospecting Facilitation Negotiation
- 46. REAL ESTATE IS MASSIVELY INEFFICIENT • 2/3rd of time spent prospecting
- 47. GENERIC FEEL • Undifferentiated • Buy the brand? • Buy the agent?
- 48. PROSPECTING • How do I find an agent?
- 49. AGENT ATTRIBUTES • Proven track record • Local market experience • Relevant sector experience “Someone who has sold a house like ours, recently, in this area and achieves a fast sale at or above the market”
- 50. WHAT LIES BEHIND THAT SMILE? • How transparent is the real estate industry?
- 51. DATA IS KEY
- 52. LOCATION SIZE PRICE STYLE Number of listings Number of sales Asking price / Sale price Days on the market Quality of content Premium advertising Marketing performance Social ranking Lead generation
- 59. Real Estate It’s all about data
- 60. 5 Steps of Real Estate Marketing Listing Appraisal Prospecting Facilitation Negotiation
- 62. 5 Steps of Real Estate Marketing Listing Appraisal Prospecting Facilitation Negotiation
- 63. PHOTOGRAPHY
- 64. SIGNAGE • Still relevant
- 65. LEVELLED THE PLAYING FIELD
- 66. 90% OF BUYERS ONLINE • Trade Me Property • Realestate.co.nz
- 67. DAY 1 IMPACT • Fast decay meanings timing is everything
- 68. TECHNOLOGY • The enablement of tomorrow’s real estate
- 69. 5 Steps of Real Estate Marketing Listing Appraisal Prospecting Facilitation Negotiation
- 70. FACILITATION • Persistance • Emotions • Persuasive
- 72. THERE WILL ALWAYS BE AGENTS • They may just act differently and be better informed, skilled, trained
- 73. AGENTS WITH NEW SKILLS SUPPORTED BY TECHNOLOGY