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  1. 1. Unitech – Online Profiling
  2. 2. Today I want to show you...   <ul><li>How to secure more listings </li></ul><ul><li>How to reach more buyers </li></ul><ul><li>How to look great to your vendors </li></ul><ul><li>How to be the most visible agent in your area through Google . </li></ul>
  3. 3. But first, who is realestate.co.nz?
  4. 4. Over 440,000 people looking / mth
  5. 5. Over 316,000 ‘clicks’ to industry sites / mth
  6. 6. Over 25,000 emails to industry / mth
  7. 7. Leader in International Traffic
  8. 8. Clear leader in Specialist Real Estate
  9. 9. Clear leader in Residential Real Estate
  10. 10. <ul><li>A web page </li></ul><ul><li>A blog </li></ul><ul><li>A social network page – Facebook </li></ul><ul><li>A comment on a blog </li></ul><ul><li>A quote in an online publication </li></ul><ul><li>A property listing </li></ul><ul><li>A YouTube video </li></ul><ul><li>A twitter profile </li></ul><ul><li>An email newsletter </li></ul>? So...what is an online profile?  
  11. 11. Why is an online profile so important for real estate?
  12. 12. <ul><li>To provide a credible trusted reference check </li></ul><ul><li>To showcase your expertise </li></ul><ul><li>To help build your reputation </li></ul><ul><li>To be found where the </li></ul><ul><li>buyers are looking </li></ul><ul><li>But mainly – TO GET YOU MORE LISTINGS </li></ul>Why YOU need an online profile?
  13. 13. <ul><li>1998 : 26,000,000 web pages </li></ul><ul><li>2000: 1,000,000,000 web pages </li></ul><ul><li>2008: 1,000,000,000,000 web pages </li></ul><ul><li>100,000,000,000 clicks per day </li></ul>Don’t get lost on the web!
  14. 14. Be found! Most roads lead from Google!
  15. 15. What do people find when they Google you? GOOGLE YOURSELF! Make sure it is contextual to Real Estate!
  16. 16. Realestate.co.nz Profiles Time: 30 Sec Cost: $0.00
  17. 17. Visibility in Google = Power!
  18. 18. <ul><li>Demonstrate your expertise & local knowledge – people are hungry for this! </li></ul><ul><li>Just a form of conversation </li></ul><ul><li>Become the go-to specialist for both Vendors & Purchasers </li></ul><ul><li>Track Key Words and use them again! </li></ul>Stepping up a gear - blogging Time: 1 hour per week (ongoing) Cost: $0.00
  19. 19. Dominate your Suburb... <ul><li>Purchase your chosen suburb/s for the month and advertise directly to your target audience – 24/7! </li></ul><ul><li>Investment just $25 - $150 depending on traffic level of chosen suburb. </li></ul><ul><li>Released in 3 Month Blocks for Bookings. </li></ul><ul><li>Limited to just three premium spots per suburb. </li></ul>....and become a featured agent
  20. 20. What are the buyers looking for?
  21. 21. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
  22. 22. Power up your Listings... <ul><li>Vendor Paid Marketing - $250 </li></ul><ul><li>Two Week Campaign – ideal for lead up to Tenders/Auctions! </li></ul><ul><li>10 x the traffic! </li></ul><ul><li>Limited to just 3 premium spots per suburb. </li></ul><ul><li>Rotates 6 spots on Home Page </li></ul><ul><li>Rotates 3 spots on District Page </li></ul>....and make them a feature
  23. 23. Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
  24. 24. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
  25. 25. The face of real estate for Twenty 10!
  26. 26. See anything that sparked an interest? Contact us on 0800 732 536 [email_address] and we will assist you in setting it up.