Presentation to real estate agents in Dunedin on the impact the web is having on real estate and the many opportunities it opens up. Providing insight and services to the industry from the industry owned website of realestate.co.nz

1. How the internet is transforming real estate Dunedin – November 2009

3. Well past the bottom into a boom??

4. Property Prices – Comparison to UK

5. Property Prices - rebounding

6. Sales volumes still subdued – not a boom

7. Information is key – but property is not just an investment Access to accurate, timely and comprehensive data is critical

8. Sep Oct Nov Dec Jan Listed 27 Sep Protracted release of property data Conditional offer 21 Oct Unconditional offer 16 Nov Settlement 13 Dec

9. New monthly report

10. Otago new listings - recovering

11. Supply – true inventory more balanced

12. Property Prices – growth in price expectation

13. Demand – web traffic as a surrogate of consumer confidence

15. Why you need to understand the web? Today more than 1.2 billion people are online viewing over 1,000,000,000,000 web pages Why?

16. A transformation in 10 years

17. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

18. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009  9%  12%  9%

20. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

21. The online search experience is evolving Searching for property

22. Clearer role for websites Searching for property buy Searching for someone to help me sell my property

24. 3 years of growth – 27% per annum vs. market 17%

25. Now delivering over 25,000 email enquiries per month

26. Realestate.co.nz is the market leader for international visitors searching for NZ real estate... + 43% more traffic than trade me property International visitor traffic to NZ real estate listings – Oct 2009 124,521 87,278 20,311

27. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 56,019 includes an estimated 6,000 private listings

28. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 43,107 100,000 / week 10,503 15,000 / week 16,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 112,000 listings – 168,000 sessions per week

29. What we are doing to help you

30. New – market leading website

31. Rich / easy browsing & searching

32. Large images - easy to use

33. Specialised site for commercial property

34. Specialised site for business brokers

35. Specialised site for farms

36. Making it easy for offices

37. Property information at your finger tips

38. Providing information – 24hrs a day

39. Every property has a web page – 1,528,453 properties

40. Property Information

41. Context of aerial images

42. Community information – where to live

44. What are they looking for?

46. What not to do!!

47. What not to do!!

48. Email alerts – first impressions count!

49. No substitute to comprehensive information

50. Photos are so important!

51. The web provides so much information... enough to replace an agent??

52. Richer and richer information

54. How can you stand out from the masses?

55. Featured listings

56. Featured listings

57. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536

58. Some examples 3 bedroom Onerahi $500k

59. Some examples

60. Buyers - call to action

62. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

64. How to use the web to build you profile and network? How?

67. ? How to be found on Google!

68. The power of links

69. Online reputation is key

71. If you are not found on Google ......

72. Part 1: Find yourself on Google

73. Login / sign up / profile yourself

74. Build your profile – free of charge

75. Part 2 : Create a place on the web

76. Part 3 : Drive traffic to that place

77. Part 3 : Drive traffic to that place www.twitter.com

78. Part 3 : Drive traffic to that place www.youtube.com

79. Part 3 : Drive traffic to that place www.linkedin.com

80. Part 3 : Drive traffic to that place www.facebook.com

81. Part 3 : Drive traffic to that place

82. Links build visibility..

83. Be found when people are looking for you

84. Blogs – hosted on realestate.co.nz

85. Its time to embrace social media / marketing

87. Sell yourself!

89. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised

90. Enjoyed the presentation? www.tinyurl.com/nzrealestate

91. Proudly supporting the real estate industry