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Social media club feb 2011 - Alistair Helm CEO's who Tweet

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A perspective from the CEO of a real estate website in NZ on the role and usage of Twitter as a business tool.

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Social media club feb 2011 - Alistair Helm CEO's who Tweet

  1. 1. Social Media Club 8th February 2011
  2. 2. 27 March 2008 - 8 February 2011
  3. 3. • Commitment• Good times & Bad• 140 character drives value• Broadcast for marketing / building knowledge leadership
  4. 4. Twitter as ‘word of mouth’Twitter as ‘listening device’
  5. 5. Respected tweeters:•They are not self absorbed•They value conversations•They are the first to offer something•They respect their followers interests
  6. 6. • 8 out of 10 CEO’s expect their environment to grow significantly more complex.• Less than half believe they know how to deal with it successfully• IBM 2010 Global CEO survey

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