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Auckland city apartments presentations - 17 Aug 09

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Auckland city apartments presentations - 17 Aug 09

  1. 1. How the internet is transforming real estate
  2. 2. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  3. 3. This is real estate 2009!
  4. 4. The web is central to real estate in 2009!
  5. 5. NZ: Media usage – searching for property
  6. 6. … newspapers are history!
  7. 7. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  8. 8. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth
  9. 9. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  10. 10. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week
  11. 11. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  12. 12. The web is critical in real estate marketing - Over 1,000,000 sessions of searching per week.. 34% up on same period last year
  13. 13. ..early signs of seasonal pick up – the web provides a critical lead indicator
  14. 14. To match increase searching – more listings coming onto the market
  15. 15. Specific data on the apartment market..
  16. 16. Rich / comprehensive property information
  17. 17. Property information at your finger tips
  18. 18. 1,528,000 properties in NZ
  19. 19. Every property has a web page
  20. 20. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  21. 21. What are they looking for?
  22. 22. Google Maps – real estate
  23. 23. Address Accurate pricing Large images / high quality images Maps Get the basics right!
  24. 24. Richer and richer information
  25. 25. Email alerts – first impressions count!
  26. 26. Your listings – for your client and for you
  27. 27. Featured listings
  28. 28. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views
  29. 29. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers
  30. 30. Buyers - call to action
  31. 31. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  32. 33. <ul><li>1998 : 26,000,000 web pages </li></ul><ul><li>2000: 1,000,000,000 web pages </li></ul><ul><li>2008: 1,000,000,000,000 web pages </li></ul><ul><li>100,000,000,000 clicks per day </li></ul>
  33. 34. Courtesy of Business 2.0 How to be found on Google!
  34. 35. The power of links
  35. 36. To be found you need to be online
  36. 37. Part 1: Find yourself on Google
  37. 38. Free profile page – linked to your listings
  38. 39. Sell yourself!
  39. 40. Promote yourself everyday to over 15,000 people a day <ul><li>Just 3 agents per suburb </li></ul><ul><li>July / Aug / Sep </li></ul><ul><li>$15 / $75 / $150 per month </li></ul><ul><li>Online ordering and credit card transaction </li></ul>
  40. 41. Login / sign up / profile yourself
  41. 42. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate
  42. 43. Enjoyed the presentation? www.tinyurl.com/nzrealestate
  43. 44. Proudly supporting the real estate industry

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