Two for one presentation

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This is Team Osborne's Basic Listing Presentation. Giving you an over view of our service.

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Two for one presentation

  1. 1. Coldwell Banker ® Marketing Proposal © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
  2. 2. The Online Tools You Want The Experienced Agents You Need
  3. 3. Legacy and Network <ul><ul><li>Global presence; in 46 countries and 3,500 offices worldwide </li></ul></ul><ul><ul><li>Over 100 years of real estate experience </li></ul></ul><ul><ul><li>$226 billion in sales volume globally in 2008 </li></ul></ul><ul><ul><li>96% brand awareness </li></ul></ul><ul><ul><li>Transaction sales amount was 10% higher than the industry average </li></ul></ul><ul><ul><li>First to offer Seller Services Guarantee, which puts our commitment to you in writing </li></ul></ul>
  4. 4. <ul><ul><li>Use a multi-screen approach to reach the new generation of buyers: </li></ul></ul><ul><ul><ul><li>The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone </li></ul></ul></ul><ul><ul><ul><ul><li>On average, 85,000 views per month </li></ul></ul></ul></ul><ul><ul><ul><li>The first to have listings on GPS </li></ul></ul></ul><ul><ul><li>A listing distribution strategy: </li></ul></ul><ul><ul><ul><li>Delivers listings to sites such as Trulia, Google, Yahoo! Real Estate & more </li></ul></ul></ul><ul><ul><ul><li>In 2008, more than 127 million unique visitors combined </li></ul></ul></ul>An Innovation Leader
  5. 5. <ul><ul><li>Coldwell Banker On Location is the first dedicated video real estate channel on YouTube </li></ul></ul><ul><ul><ul><li>Video topics include: </li></ul></ul></ul><ul><ul><ul><ul><li>Agent videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Office videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Video listings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Community videos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Smart tips and news related videos </li></ul></ul></ul></ul><ul><ul><ul><li>Allows buyers to search for videos via a map </li></ul></ul></ul><ul><ul><ul><li>First to use dynamic IP lookup on the channel </li></ul></ul></ul>An Innovation Leader
  6. 6. About Coldwell Banker South Central Realty
  7. 7. Coldwell Banker South Central Realty <ul><li>Company Stats </li></ul><ul><ul><li>3 offices </li></ul></ul><ul><ul><li>85 Sales Associates </li></ul></ul><ul><ul><li>$102.4million in sales volume </li></ul></ul><ul><ul><li>Over 900 transactions </li></ul></ul><ul><ul><li>Ranked 397 out of the top 500 Real Estate Brokerages in the US. </li></ul></ul><ul><ul><li>2008 Ranking of the top 500 Firms by Real Trends. </li></ul></ul><ul><li>Business Philosophy </li></ul><ul><ul><li>To provide outstanding customer service in an ever changing Real Estate market. </li></ul></ul><ul><li>Local Real Estate Statistics </li></ul><ul><ul><li>ASP in Marion Co $95,000 </li></ul></ul><ul><ul><li>ASP in Johnson Co $134,000 </li></ul></ul><ul><ul><li>Both are 2008 and provided by Mibor </li></ul></ul>
  8. 8. About Team Osborne <ul><li>As your two for one agents, we will put all our experience, local market knowledge, and the resources of Coldwell Banker to work for you. </li></ul><ul><ul><li>Over 25yrs sales Experience </li></ul></ul><ul><ul><li>Members of NAR, IAR, MIBOR </li></ul></ul><ul><ul><li>First time home buyers </li></ul></ul><ul><ul><li>Investment properties </li></ul></ul><ul><ul><li>Brad was named CBSCR 2008 Rookie of the year. </li></ul></ul><ul><ul><li>Steve has won several sales awards with his previous Real Estate Company. </li></ul></ul><ul><ul><li>We are your Short Sale and Foreclosure Resource </li></ul></ul>
  9. 9. Marketing Your Property
  10. 10. Information Sources Used in Home Search Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.
  11. 11. Leverage the Power of the Internet <ul><ul><li>coldwellbanker.com </li></ul></ul><ul><ul><ul><li>31 million visits in 2008 </li></ul></ul></ul><ul><ul><ul><li>Average visitors spends between 8–9 minutes on the site </li></ul></ul></ul><ul><ul><li>Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more </li></ul></ul><ul><ul><ul><li>Over 127 million visitors combined in 2008 </li></ul></ul></ul><ul><ul><li>Multiple Listing Service (MLS) </li></ul></ul><ul><ul><li>Realtor.com </li></ul></ul><ul><ul><li>Our local Web site: cbgreenwood.com </li></ul></ul>
  12. 12. Rapid Response <ul><ul><li>When homebuyers inquire about your home, they want a rapid response </li></ul></ul><ul><ul><li>Our proprietary lead management tool lets me and my team answer every lead quickly and professionally </li></ul></ul>Track leads automatically from the Web, phone calls and walk-ins. Agent is notified by cell phone within minutes of inquiry. Statistically, the first to the customer has the best chance to close the sale.
  13. 13. Getting Started <ul><li>Your home will be added to: </li></ul><ul><ul><li>Our MLS database </li></ul></ul><ul><ul><li>coldwellbanker.com </li></ul></ul><ul><ul><li>Cbgreenwood.com </li></ul></ul><ul><li>We will execute upon the following: </li></ul><ul><ul><li>Develop a custom plan to enhance property attributes </li></ul></ul><ul><ul><li>Take pictures </li></ul></ul><ul><ul><li>Promote at a Coldwell Banker office meeting </li></ul></ul><ul><ul><li>Schedule a Office tour </li></ul></ul>
  14. 14. Property Enhancement and Marketing Activities <ul><ul><li>Develop a custom plan to enhance your property’s appearance </li></ul></ul><ul><ul><li>I will conduct the following marketing activities: </li></ul></ul><ul><ul><ul><li>Create a professional listing flyer and agent packet </li></ul></ul></ul><ul><ul><ul><li>Send out “Just Listed” postcards to area residents </li></ul></ul></ul><ul><ul><ul><li>Place your listing on my Facebook page </li></ul></ul></ul><ul><ul><ul><li>Put on Craigslist </li></ul></ul></ul><ul><ul><ul><li>Put on Personal Website two4onerealtors.com </li></ul></ul></ul><ul><ul><ul><li>Advertise in home magazines </li></ul></ul></ul>
  15. 15. The Sales Process The right agent makes it simple
  16. 16. The Steps to Selling a Home Start Property sold Set the right price Accept Offer Determine time frame Sign Contacts Sign guarantee and disclosure forms Begin Closing process Implement a personalized marketing plan Assist with mortgage process Prepare your property “For Sale” Assist with inspection process Show to potential buyers Assist with title process Get showings feedback and make adjustment Final walk-through Receive offers Proceed checks delivered to you Assemble all documents and attend closing Evaluate your needs Negotiate Offers
  17. 17. Setting the Right Price <ul><li>Priced right and ready to show opens your home to a great number of potential buyers </li></ul><ul><ul><li>Hit the market as a hot property. Priced right, more buyers will be interested </li></ul></ul><ul><ul><li>Mortgages are based on fair market value, priced competitively equals more potential buyers </li></ul></ul>The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value
  18. 18. Thank You We can’t wait to serve you!!!

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