Marketing association Auckland 7 March 2011
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Presentation to the Marketing Association in Auckland on the 7th March 2011
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Marketing association Auckland 7 March 2011
- 1. Alistair Helm CEO Realesatate.co.nz @alistairnz alistair@realestate.co.nz
- 2. Household Products Food & Beverage Entertainment Building & Construction Economic Development Real Estate
- 3. Marketing Principles • Brand Brand Brand • Data is key • Take risks • Broaden knowledge • Embrace the digital revolution
- 8. Data
- 9. Risks
- 16. Location Social Search
- 17. Search
- 18. Social
- 19. Location aware
- 22. Mozilla Seabird
- 23. Discover
- 25. 2006
- 26. $120 million $9 million
- 27. Browse Investigate Research Enquire View Negotiate Buy Move
- 28. Buyers / Investors / Browsers Real estate salespeople Business owners Subscription ($)
- 29. Property market stats / trends Property statistics Community information Advertising platform ($) Buyers / Investors / Browsers Training Industry Forum Agent Profile Real estate salespeople Social media - free blog Conference ($) Agent adverts ($) Business owners Subscription ($) Premium Property Advertising ($)
- 35. Alistair Helm CEO Realesatate.co.nz @alistairnz alistair@realestate.co.nz
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- The iphone has been a significant success for us. Launched in late November we have already seen over 13,000 people adopt the app with around 150 per day joining that group. These numbers are important for whereas a website may have 100,000 users or a million users the iphone app is not a casual website to\n
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- Today I want to share with you some major changes - changes concerning this website, your website\n\nChanges that I am confident that you will support and embrace to enhance and profit your business in coming year\n\nI have 3 things to leave with you to remember from todays presentation\n
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