Chris davies rental report ab (1)

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Chris davies rental report ab (1)

  1. 1. Where To Fish<br />
  2. 2. 1<br />2<br />3<br />Know Your Customer<br />Pick The Right Sites<br />Always Be Testing<br />Business is Changing<br />
  3. 3. Know Your Market<br />Know Where They Congregate<br />Match Your Message To That Market<br />Bottom Line For Advertising…<br />
  4. 4. Stop selling to the unmotivated & unfiltered<br />You can then choose - not sell<br />Automatically screen out pretenders – so you deal specifically with pre-qualified people<br />Matching Your Message To Your Marketplace!<br />
  5. 5. This is a guideline<br />Do your own analysis at least once every 6 months.<br />Diarize it!<br />Special Edmonton Update <br />
  6. 6. 80.46% of Canadians <br />choose<br />135,000 searches for<br />“Real Estate” in October<br />12,296,860 18+ Canadians<br />on<br />Know Your Customer<br />
  7. 7. Know Your Customer<br />+90% start real estate purchases online<br />Use the Internet as a filter<br />Not all your marketing should be online<br />
  8. 8. Search Engine Popularity<br />Google 81.9%<br />Bing 8.2%<br />Yahoo 3.8%<br />Ask 3.6%<br />Source:Hitwise Canada March 2011<br />
  9. 9. Organic Listings(Free)<br />Sponsored Listings<br />Rank High For Organic Listings<br />Search Engine Rankings<br />
  10. 10. Top Organic listing = most clicks<br />Advertising onsites that rankwell<br />Understanding Google<br />
  11. 11. Speak the Right Language<br />Search Phrase Searches Per Month<br />Apartments for rent in Edmonton 2,900<br />Edmonton Apartments 1,900<br />Edmonton Apartment Rentals 1,300<br />Apartments in Edmonton 1,000<br />Apartments for Rent in Edmonton 800<br />See: https://adwords.google.com/select/KeywordToolExternal<br />
  12. 12. Popular Engine<br />Top Position<br />Right Keyword<br />Ranking Websites - Winners<br />
  13. 13. Lots of traffic in your target area<br />Easy for the prospect to find your ad<br />Do they have tools for you to use to create a compelling ad?<br />Cost to advertise, your budget<br />Choosing a good site<br />
  14. 14. The Results<br />
  15. 15. Rankings for Apartment related phrases<br />Rankings for House/Home phases<br />Rankings for Condo related phases<br />Different Ranks Per Terms<br />
  16. 16. How to Read your Report<br />
  17. 17. What keywords were used most by renters in the past month<br />Understand frequency for apartments vs. houses<br />Play with :www.google.com/trends<br />Know Your Target Better Than Anyone Else<br />
  18. 18. Example - Edmonton Apartments<br />Search Phrase Searches Per Month<br />Apartments for rent in Edmonton 2,900<br />Edmonton Apartments 1,900<br />Edmonton Apartment Rentals 1,300<br />Apartments in Edmonton 1,000<br />Apartments for Rent in Edmonton 800<br />
  19. 19. Sites listed by traffic <br />Each City creates different results<br />Each housing type creates different results<br />Scores based on a formula that combines:<br />Search Engine Market Share<br />Website Ranking<br />Keyword Search Volume<br />Search Rankings<br />
  20. 20. Edmonton<br />
  21. 21. Top Searches for ‘Edmonton’ and ‘Apartments’<br />
  22. 22. Search Rankings for Apartments<br />
  23. 23. Top Searches for ‘Edmonton’ and ‘Houses’<br />
  24. 24. Search Rankings for Houses<br />
  25. 25. Top Searches for ‘Edmonton’ and ‘Condominiums’<br />
  26. 26. Search Rankings for Condos<br />
  27. 27. Bonus Tip - Testing!<br />Are They Calling? <br /> Pay-as-you-go Cell Phones & Voicemail <br />Are they Emailing?<br /> Gmail Accounts (1 per site)<br />Are they looking at my website?<br /> Google Analytics<br />
  28. 28. Maximize Your Online Advertising<br />

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