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Unitec – Your online profile
The Internet – Your Path to Success    ,[object Object],[object Object],[object Object]
But first, who is realestate.co.nz?
Over 440,000 people looking / mth
Over 316,000 ‘clicks’ to industry sites / mth
Over 25,000 emails to industry / mth
Leader in International Traffic
Clear leader in Specialist Real Estate
Clear leader in Residential Real Estate
So...what is an online profile?  
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why YOU need an online profile?
Edging ever closer to 100% online search
Close to 3hrs per week spent online…
New Age of Communication  
Be Found! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house,  let’s review his profile. Who seems to be the best real estate agent in Kingsland?
What do people find when they Google you? GOOGLE YOURSELF!  Make sure it is contextual to Real Estate!
Realestate.co.nz Profile
Login / sign up / profile yourself
Build your profile – free of charge
Featured Agent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visibility in Google = Power!
Agent Voices
Set up Email Alerts for your area and keep track of potential new listings......  What are your competitors listing?
Conference 2010!
ACTIVITY 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unitec – Profiling your listings
What are the buyers looking for?
Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
What not to do!!
What not to do!!
Photos are so important!
Power up your Listings... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],....and make them a feature
Compare two similar listings Compare two similar listings Standard Featured
Standard Listing - views after 1 month 217 views
Featured Listing - views after 1 month 1855 views
Impress your Vendors... ... Get them more buyers! ... Show them how many potential buyers are looking at their home! ... and where they come from
ACTIVITY 2.0 ,[object Object],[object Object],[object Object],[object Object]
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Unitec - August 2010

Editor's Notes

  1. A profile page – Google, realestate.co.nz etc A blog A social network page – Facebook A comment on a blog A quote in an online publication A property listing A YouTube video A twitter profile
  2. 24hrs of video uploaded to YouTube every minute If Facebook was a country, it would be the third largest in the world with a population of over 400 million people There are 50 million tweets per day, an average of 600 tweets per second. Google has only been around for 11 years!!