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25 Real Estate Marketing Ideas The Pro's Use


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25 Real Estate Marketing Ideas The Pro's Use

  1. 1. 25Real estate Marketing Ideas
  2. 2. In real estate, location is everything. That also includes your marketing strategy. Whether it’s setting up signs at busy intersections or creating meaningful interactions over social media, where you market is just as important as what you market.
  3. 3. It can be frustrating to figure out where and how to market your real estate business. Fortunately, we’ve put together a top 25 list of real estate marketing ideas for your easy reference.
  4. 4. 1)How to Use Google Places , Google+ Local, Content Marketing and Keyword Research By Seth Price. A recent study from the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence.
  5. 5. 2)Write Listings that Sell By Shannon O’Brien. If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.
  6. 6. 3)How to Make a Viral Real Estate Video By Vinny La Barbera. Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter, and with family.
  7. 7. 4)Create a Target Market for Your Business By Faith McGee. Creating a niche is a powerful way to establish yourself as an authority in your field. Once you narrow your focus, you can market to the target demographic. You’ll also develop a brand awareness, where potential clients associate you with a certain type of property.
  8. 8. 5)Google Adwords 101: A Primer for Real Estate Agents By Alyssa Nardozza. If you want to get into the world of online advertisements, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever wanted to know about Google Adwords, the advertising arm of Google.
  9. 9. 6)6 Unique Facebook Tactics for Real Estate Agents By Chelsea Hejny. Having a Facebook presence is no longer optional. With over 1 billion users, Facebook is a titan in the social media world. Chelsea’s article goes into 6 unique ways to use Facebook as a marketing tool.
  10. 10. 7)7 Principles for Drip Email Campaigns That Don’t Suck By Tony Kawaguchi. A Drip Email Campaign is type of email marketing where you periodically send emails to keep your business fresh in the minds of your clients. It’s a good idea to send short emails on a monthly or bi-monthly basis to gently remind clients.
  11. 11. 8)5 Elements of Good Real Estate Email Newsletters By Travis Balinas. So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step.
  12. 12. 9)Video Tours: More Than Point-and-Shoot By Michael Antoniak. These days, pretty photos don’t tell the whole story. You need a video to set you apart and keep clients on the hook. Create video tours of your properties. Invest in high quality tools to create a polished look, or consider hiring someone to do it.
  13. 13. 10)Top 12 Open House Ideas and Tips By Patty Griffin Keller. Open Houses are an amazing way to market your business. House hunters love to check out what’s inside, without the pressure of making appointments. Use Open Houses to your advantage. Create a sign up with your laptop or tablet.
  14. 14. 11) Build Your Real Estate Business with Seminars When you want to define yourself as an expert or a leading voice in the real estate industry, hosting a seminar is a great option for you. Free will always garner some attention, and is especially useful if you’re just making a name for yourself
  15. 15. 12)Local Sponsorship is Good for Business By Jackie Fast. If you’re interested in getting your name out there, you should definitely consider sponsoring a local charity or sports team. Having your name as part of the support roster will immediately spark curiosity in your business.
  16. 16. 13)The Ultimate Guide to Real Estate Marketing Postcards By Yours Truly. Sending out real estate marketing postcards on regular intervals will inspire interest in your business, and brand awareness as well.
  17. 17. 14)How to Create Awesome Real Estate Blog Posts With Listings By Seth Price. Not only should you be on social media, you should also have a dedicated business blog. Of course you’ll want to sell your product, and should, but don’t make you blog a sales page. Ultimately, your blog should be useful and valuable to your clientele. Be sure to check out this great infographic, too.
  18. 18. 15)How to Use Twitter to Get Real Estate Leads Speaking of social media, find out how to leverage Twitter to generate leads for your real estate business. It’s not about getting more followers, it’s about getting more actual clients.
  19. 19. 16)Using Door Hangers to Market Your Real Estate Business By Realestatesupplysuperstore. An oldie, but a goodie. Implement door hangers in your marketing strategy. Not only will your potential clients be unable to ignore it, they may just bring the advertisement inside and think about it, longer than they would an email, for example.
  20. 20. 17) 4 Keys to Compelling Content Marketing with White Papers By Roger C. Parker. What’s a white paper? Simply put, it’s a factual report that adds value to the readers. Roger goes into 4 ways to use content to compel your readers. Why use a white paper? It establishes you as an authority in your industry, and clients will respond positively to it.
  21. 21. 18)Using Pinterest as a Valuable Real Estate Social Marketing Tool By Liz Sherman. Pinterest is an impossible mammoth to ignore. Much like Facebook, if you want to reach the masses, you should have a dedicated Pinterest presence. Pinterest is a visual medium, which works well with real estate because your clients are expecting a visual response from you.
  22. 22. 19)Social Media for Real Estate Agents: 21 Tips By Krista Bunskoek. This is the holy grail of social media tips for your real estate business. Follow Krista’s advice on how to use different tools in social media.
  23. 23. 20)How to Get Newspaper, Radio, and Local TV Press Coverage By Marc Prosser. What marketing plan would be complete without a nod to local media? Follow our ultimate guide to getting local press coverage for your real estate business. It really matters to target local.
  24. 24. 21) Top 5 Best Real Estate Videos to Market Your Brand We discussed earlier how video marketing is so effective to successful conversion. This article discusses the 5 best types of videos to use in your marketing campaign.
  25. 25. 22)Bandit Signs: The Ugly Way to Advertise Your Real Estate Business By Marty Boardman. Yes, bandit signs are very effective. However, bandit signs should be used with caution, if at all. In many jurisdictions, bandit signs are illegal, and carry a hefty penalty. Marty Boardman shares his cautionary story. We’re adding this to the list because some areas allow you to put up bandit signs for the weekend use only.
  26. 26. 23)Top 10 Real Estate Banner Advertising Dos and Don’ts By Pierre A Calzadilla. Of course, billboards aren’t illegal (at least, not that we know of). In this article, Pierre shares 10 dos and don’ts for your banner campaign.
  27. 27. 24)5 Steps to Demystifying SEO and Inbound Marketing for Real Estate By Seth Price. It can be absolutely maddening trying to decode what makes Google choose your company over the other local option. Take a look at this insanely-detailed article by Seth Price. It will share everything you’ve ever wanted to know about SEO for real estate, but didn’t know who to ask.
  28. 28. 25)100 Great SEO Keywords for Realtors By Tara Jacobsen. This article is a perfect compliment to the Seth Price article above. Tara shares the best SEO keywords to use on your website for maximum exposure.
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