Presentation to agents and salespeople - Christchurch 4 June 2009

1. Real estate 2.0 Going beyond listings websites

3. The great housing crash !!??

4. Beware of media hype! -3.4% -23.1%

5. Continued price declines

6. 2 very different decades

7. Market value trebled in 6 years $41 billion $22 billion $13 billion

8. The highs and the lows – property sales 122,000 53,500 63,000

9. Strong start to 2009

10. Supply and demand in the local market

11. Significant fall in new listings...

12. ...taking inventory levels back to 2007

13. Understanding and interpreting information

16. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008

17. More and more people searching online for property – 20 million year to date Over 1,000,000 visitor sessions per week through Feb / Mar / May up 15% Graph represents the aggregation of website visitor sessions across 9 company and portal real estate websites

18. Strong enquiry levels

20. Consistent growth – outperforming the market

21. Driving international viewers

22. Up to the minute activity in the market - emails

23. Realestate.co.nz – your site Trade Me residential property listings - 57,373 includes an estimated 6,000 private listings

24. 2007/8 2008/9 Offices 1,450 1,220 Subscribers 1,300 1,147 Share 90% 94% Subscription $2.93m $2.64m Web traffic 265,000 365,000 Profit Reinvested Reinvested Scorecard

26. Property information at your finger tips

27. Providing information – 24hrs a day

28. 1,528,000 properties in NZ

29. Every property has a web page

30. Context – where in relation to schools

31. Context of aerial images

32. Community information – where to live

33. Property and lifestyle information

34. What’s on the market?

35. Who lives in that suburb?

37. What are the key sources of property information

38. Evolving consumer experience Searching for property

39. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

40. Getting inside the minds of buyers?? 6 weeks of researching 2½ hours per week on specialist real estate websites 5 5 %

41. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

42. What are they looking for?

43. Address Accurate pricing Large images / high quality images Maps Get the basics right!

44. What are they looking at??

45. Understanding interest / behaviour

46. Email alerts – first impressions count!

47. Richer and richer information

48. Information online – StreetView from Google

50. Featured listings

51. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January

52. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

54. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

59. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Challenging times

60. To be found you need to be online

61. Be responsive!

62. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

63. 1998 : 26,000,000 web pages 2000: 1,000,000,000 2008: 1,000,000,000,000

64. The power of links

65. Understanding Google

66. Competing for business in Halswell!

67. Fact finding – emotional question: help?

68. Fact finding – functional question

69. Fact finding – emotional question: respect?

70. Fact finding – emotional question: trust?

72. Blogs – hosted on realestate.co.nz

73. Providing relevant information

74. Leap-froging on Google

75. What buyers want information on?

76. Providing help and assistance

77. Be that trusted go-to person

78. Social Media – building a profile

79. Featured agent

81. Stay informed / stay connected [email_address] / [email_address] / [email_address] 0800 732 536 us!