Presentation to real estate salespeople in Auckland 12/ 13 / 14 October on the web and it's critical role in transforming the real estate industry in NZ.

1. How the internet is transforming real estate Auckland – October 2009

3. Boom or Bust – everyone has an opinion

4. Property Prices – Comparison to UK

5. Property Prices - rebounding

6. Sales volumes still subdued

7. Information is key – but property is not just an investment Access to accurate, timely and comprehensive data is critical

8. Aug Sep Oct Nov Dec Listed 27 Aug Protracted release of property data Conditional offer 21 Sep Unconditional offer 16 Oct Settlement 13 Nov

9. New monthly report

10. Auckland new listings - recovering

11. Supply – true inventory more balanced

12. Property Prices – growth in price expectation

13. Demand – web traffic as a surrogate of consumer confidence

15. Why you need to understand the web? Today more than 1.2 billion people are online viewing over 1,000,000,000,000 web pages Why?

16. A transformation in 10 years

17. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

18. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009 Why?  9%  12%  9%

20. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

21. The online search experience is evolving Searching for property

22. Clearer role for websites Searching for property buy Searching for someone to help me sell my property

24. 3 years of growth – 27% per annum vs. market 17%

25. Now delivering over 25,000 email enquiries per month

26. Realestate.co.nz is the market leader for international visitors searching for NZ real estate... + 43% more traffic than trade me property International visitor traffic to NZ real estate listings – Sep 2009 121,759 85,123 20,202

27. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 56,019 includes an estimated 6,000 private listings

28. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 108,000 listings – 168,000 sessions per week

29. What we are doing to help you

30. New – market leading website

31. Rich / easy browsing & searching

32. Large images - easy to use

33. Specialised site for commercial & business

34. Specialised site for farms

35. Property information at your finger tips

36. Providing information – 24hrs a day

37. Every property has a web page – 1,528,453 properties

38. Property Information

39. Context of aerial images

40. Community information – where to live

42. What are they looking for?

44. What not to do!!

45. What not to do!!

46. Email alerts – first impressions count!

47. No substitute to comprehensive information

48. Photos are so important!

49. The web provides so much information... enough to replace an agent??

50. Richer and richer information

52. How can you stand out from the masses?

53. Featured listings

54. Featured listings

55. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536

56. Some examples 3 bedroom Onerahi $500k

57. Some examples

58. Buyers - call to action

60. How do you rate – responding to emails? Response timing is improving – but 12% never respond!

62. How to use the web to build you profile and network? How?

65. ? How to be found on Google!

66. The power of links

67. Online reputation is key

68. If you are not found on Google ......

69. Part 1: Find yourself on Google

70. Login / sign up / profile yourself

71. Build your profile – free of charge

72. Part 2 : Create a place on the web

73. Part 3 : Drive traffic to that place

74. Part 3 : Drive traffic to that place www.twitter.com

75. Part 3 : Drive traffic to that place www.youtube.com

76. Part 3 : Drive traffic to that place www.linkedin.com

77. Part 3 : Drive traffic to that place www.facebook.com

78. Part 3 : Drive traffic to that place

79. Links build visibility..

80. Be found when people are looking for you

81. Blogs – hosted on realestate.co.nz

82. Its time to embrace social media / marketing

84. Sell yourself!

86. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised

87. Enjoyed the presentation? www.tinyurl.com/nzrealestate

88. Proudly supporting the real estate industry