Online Marketing - Harcourts Howick 24th June 2010

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Online Marketing - Harcourts Howick 24th June 2010

  1. 1. Online Marketing Harcourts Howick – 24 th June 2010
  2. 2. Today I want to show you...   <ul><li>How to secure more listings </li></ul><ul><li>How to reach more buyers </li></ul><ul><li>How to look great to your vendors </li></ul><ul><li>How to be the most visible agent in your </li></ul><ul><li>area through Google . </li></ul>
  3. 3. The Internet – Your Path to Success   <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Stay in touch </li></ul>
  4. 4. But first, who is realestate.co.nz?
  5. 5. Over 400,000 people looking / mth
  6. 6. Over 311,000 ‘clicks’ to industry sites / mth
  7. 7. Over 22,000 emails to industry / mth
  8. 8. Leader in International Traffic
  9. 9. Clear leader in Specialist Real Estate
  10. 10. Clear leader in Residential Real Estate
  11. 11. The Internet – Your Path to Success   <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Stay in touch </li></ul>
  12. 12. Increase In Use of the Internet
  13. 13. Edging ever closer to 100% online search
  14. 14. Close to 3hrs per week spent online…
  15. 15. New age of social media   <ul><li>24hrs of video uploaded to YouTube every minute </li></ul><ul><li>If Facebook was a country, it would be the third </li></ul><ul><li>largest in the world with a population of over 400 </li></ul><ul><li>million people </li></ul><ul><li>There are 50 million tweets per day, an average of 600 tweets per second. </li></ul><ul><li>Google has only been around for 11 years!! </li></ul>
  16. 16. The Internet – Your Path to Success   <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Stay in touch </li></ul>
  17. 17. <ul><li>A web page </li></ul><ul><li>A blog </li></ul><ul><li>A social network page – Facebook </li></ul><ul><li>A comment on a blog </li></ul><ul><li>A quote in an online publication </li></ul><ul><li>A property listing </li></ul><ul><li>A YouTube video </li></ul><ul><li>A twitter profile </li></ul>? So...what is an online profile?  
  18. 18. <ul><li>To provide a credible trusted reference check </li></ul><ul><li>To showcase your expertise </li></ul><ul><li>To help build your reputation </li></ul><ul><li>To be found where the buyers are looking </li></ul><ul><li>But mainly – TO GET YOU MORE BUSINESS </li></ul>Why do YOU need an online profile?
  19. 19. Be Found! Who can I trust to market my parents house in Tauranga? Who seems to be the local expert in selling city apartments? Before Simon comes round tomorrow to appraise the house, let’s review his profile. Who seems to be the best real estate agent in Kingsland?
  20. 20. Connect with people
  21. 21. Engage in conversations <ul><li>Demonstrate your expertise and local knowledge </li></ul><ul><li>Establish or be part of a conversation </li></ul><ul><li>Become the go-to specialist </li></ul><ul><li>Nurture your profile – value will grow </li></ul><ul><li>Track your profile – Google alerts, analytics </li></ul>
  22. 22. Visibility = Power = $$$
  23. 23. Add your profile to Realestate.co.nz
  24. 24. Profile with context/credibility
  25. 25. Dominate your Suburb... <ul><li>Cost effective marketing </li></ul><ul><li>Massive coverage </li></ul><ul><li>Targeted audience </li></ul><ul><li>Working for you 24/7 </li></ul><ul><li>Perceived to be the best </li></ul><ul><li>Secure more listings </li></ul><ul><li>Increase your sales </li></ul>
  26. 26. The Internet – Your Path to Success   <ul><li>Realestate.co.nz – a background </li></ul><ul><li>Use of the internet </li></ul><ul><li>Your online profile </li></ul><ul><li>Your listings </li></ul><ul><li>Stay in touch </li></ul>
  27. 27. Relationship with buyers has changed
  28. 28. What are the buyers looking for?
  29. 29. Get the basics right! Address Price Maps More images Larger/high quality images TELL A STORY! MAKE YOUR LISTINGS STAND OUT!
  30. 30. Email Alerts – first impressions count FAIL!
  31. 31. Power up your Listings... <ul><li>Vendor paid marketing </li></ul><ul><li>$250 two week Campaign </li></ul><ul><li>10 times the traffic </li></ul><ul><li>Limited to just 3 per suburb </li></ul>....and make them a feature
  32. 32. Impress your Vendors... … increase their chances of finding their buyer! … show them how many potential buyers are looking at their home! ... and where they come from
  33. 33. It really works...
  34. 34. Set up Email Alerts for your area and keep track of potential new listings...... What are your competitors listing?
  35. 35. The face of real estate for Twenty 10!
  36. 36. Stay in touch! @realestateconz , @realagentpro www.unconditional.co.nz 0800 732 536 [email_address]

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