Presentation to real estate agents in Invercargill on the impact the web is having on real estate and the many opportunities it opens up. Providing insight and services to the industry from the industry owned website of realestate.co.nz
17. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008
18. The web is the first and only choice Choice of media for real estate search in the past week – NZ 2009 9% 12% 9%
19.
20. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth
26. Realestate.co.nz is the market leader for international visitors searching for NZ real estate... + 43% more traffic than trade me property International visitor traffic to NZ real estate listings – Oct 2009 124,521 87,278 20,311
27. Realestate.co.nz – the most comprehensive Trade Me residential property listings - 56,019 includes an estimated 6,000 private listings
28. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 43,107 100,000 / week 10,503 15,000 / week 16,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 112,000 listings – 168,000 sessions per week
57. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers Call us 0800 732 536
89. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel Embrace the change and be recognised