1. Marketing Strategy
Using knowledge, expertise and technology to sell your home!
Michelle Makos
facebook.com/profile.php?id=792125318
Re/Max First Realty Ltd., 1154 Kingston Road
Pickering, Ontario L1V2B4
twitter.com/#!/REWOMAN
Phone: 905.831.3300
Cell: 416-300-3004
Email: michelle.makos@rogers.com
Website: www.durham-homes4sale.com
linkedin.com/in/michellemakos
linkedin.com/in/michellemakos
plus.google.com/111533211712503672329

2. Your Listing Will Never Go Unnoticed
I intend to sell your home for
the maximum price in the
minimum amount of time.
To a certain extent, achieving that goal is a
numbers game. We need to create a richly
detailed, spectacular listing for your home,
and then we need to put it in front of as
many potential buyers as we possibly can.
Did you know that, as of 2011, nine out of
every ten home buyers used the web to
find their new home? This year the
percentage is predicted to increase
even further.
The number of buyers who use the internet
to find their next home is increasing daily.
The traffic to online real estate marketplaces is skyrocketing. The power of the
web is growing. And I have been able to
successfully establish myself online so
that I am able to tap in to this steady
stream of real estate shoppers.
“
Over time, buyers' use
of the Internet to
search for homes has
increased, rising from
71% in 2003 to 90% in
2011. Even more
importantly, the share
of buyers who reported
using the Internet
frequently to search for
a home has risen from
41% in 2003
to 75% in 2012.1
”

3. Your Listing Advertised Everywhere
The web is now by far the most important advertising medium for real
estate, and that’s becoming truer every day. Fortunately, I’ve
managed to stay ahead of this trend, and have been continuously
working to increase my web presence so that I can push listings to
more places very quickly, putting properties in front of online buyers
very effectively.
I subscribe to Point2 Agent, a web service that connects real estate professionals with one
another and with the most important real estate advertisers on the web. This service allows me to
advertise your listing on my website, on many other local real estate websites, and on over 50 of
the busiest online real estate marketplaces including Trulia, Oodle, Yahoo!, Zillow and many
more.
Thanks to this listing service, and to my numerous contacts, you will see that I belong to a
powerful online network that can make a substantial difference in the exposure your property
receives.

4. Your Listing Gets Found Online
Your Listing’s Own Website
Multiple Search Platforms
Better Information
In addition to my company
website, and countless real
estate websites across North
America, your listing can
receive its very own website
and unique domain name
(www.YourHouse.com), that
includes high-resolution
photos, detailed property
Information, and helpful tools
for potential home buyers.
Not only will I help your listing
attract attention via “natural
search” sites like Google,
Yahoo! and MSN, I will also
place your listing in real
estate-specific search sites
such as Point2 Homes, Oodle,
Trulia and Zillow. In all, I have
access to over 50 distinct
listing marketplaces where
your listing can be displayed.
I add as many high-quality
photographs and as much
richly detailed information to
your listing as possible, so it
will have a significantly better
chance of attracting more
buyers. In fact, 85% of homebuyers value pictures as the
most important feature of a
listing advertisement2.

5. More Information to Attract Buyers
Better Listings
What’s the big deal? Well, it’s simple – many independent studies show that better listings with
more photos attract more visitors, they keep buyers looking at your home longer, and they
generate more quality buyer leads.
More Photos
I understand the power of quality photographs, and will include as many photos as possible to
help attract attention to your listing.
More Information
Buyers want information. That’s only natural – they’re trying to make an informed decision about a
major purchase. So instead of withholding information about your property, I deliver as much
information as possible. Not only does this make your listing easier to find online, and help
ensure that inquiries about your property are serious ones... it can also attract more attention from
the buyers who find it.
More Personality
No one knows your home better than you do. That’s why, if you’re interested, I am able to set up a
special area of your listing where you can add your own comments. You can even login via your
own password and access statistics on the visitors your listing is attracting.
More Power
My listings always include Google mapping with satellite imagery, virtual tours, and many other
features to showcase your property at the highest level of professionalism and technological
elegance.

6. Turning Browsers into Home Buyers
Today’s buyers expect lightning-fast responses to their emails and
inquiries, they expect regular updates, and they expect an
impressive, feature-rich website. Not only is my website designed to
attract and engage today’s buyers, it also includes numerous behindthe-scenes software elements that will help me to sell your home.
My network is set up to enable buyers to
register their preferences and receive listings
via email. That means that I may already have
dozens of waiting buyers who are looking for
the type of property you are offering. As soon
as I have completed work on your listing, it will
be instantly emailed to these matched buyers.
My software automatically places potential
buyers in a communication program so that I
am sure to maintain friendly contact with them,
encouraging more repeat visits to my website
and more repeat viewings of your listing.
My website has the ability to send a
notification directly to my cell phone as a text
message if a prospect is interested in your
property and inquiring about it. This means that
I am able to respond with incredible speed to
important potential buyers.
My advantage is in the technological tools I
use to present your property as effectively as
possible, and to have it discovered by as many
potential buyers as possible. In modern
markets, having a technological edge can
make a dramatic impact. I have that edge, and
I am looking forward to using it to your
advantage.