The document discusses the importance of social media for real estate professionals. It notes that 3 out of 4 Americans use social technology and that visiting social sites is now the 4th most popular online activity. It then provides statistics on the growth and usage of various social media platforms like YouTube, Flickr, Twitter and Facebook. The document concludes by offering advice on where to begin with social media, including using Facebook, blogging, Twitter, video platforms and real estate search sites. It emphasizes staying active on social media.