The document discusses strategies for startups to build on top of large platforms to gain users and grow rapidly. It notes that while platforms are not there to specifically help startups, they can be beneficial for acceleration if used correctly. The key strategies are to 1) build products that provide clear value to users and incentives for the platform, 2) design products to work independently of platforms since platforms will change, and 3) use platforms for user acquisition and acceleration only, not as a primary distribution method or business model. Successful examples include Instagram, YouTube, and Dubsmash who leveraged platforms initially but became independent destinations.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Using ChatGPT can be helpful in presentations to explain concepts in easy-to-understand terms.
Pairing that with Dall-E 2 can make your slides fun and interesting.
ChatGPT is a highly advanced language model developed by OpenAI. Its ability to understand and respond to natural language input can be a valuable tool for mobile application developers looking to streamline their workflow and improve their app development process.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Using ChatGPT can be helpful in presentations to explain concepts in easy-to-understand terms.
Pairing that with Dall-E 2 can make your slides fun and interesting.
ChatGPT is a highly advanced language model developed by OpenAI. Its ability to understand and respond to natural language input can be a valuable tool for mobile application developers looking to streamline their workflow and improve their app development process.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
Your Keys to an Extraordinary Life of Fulfillment Tony Robbins
Unlock your true potential through the power of parallel. While exclusive focus on outward achievement or inner fulfillment will bring results -- combine these forces through the six primary categories of your life to create the truly extraordinary.
Your Keys to an Extraordinary Life of Fulfillment:
Health, Time, Wealth, Business, Mind & Spirit, Relationships
For more insights, strategies and tools, visit: http://tonyr.co/1Ol6IJH
Follow Tony Robbins at:
Facebook: https://www.facebook.com/TonyRobbins
Twitter: https://twitter.com/tonyrobbins
LinkedIn: https://www.linkedin.com/in/ajrobbins
Google+: https://plus.google.com/+TonyRobbins
Instagram: https://instagram.com/tonyrobbins/
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Get creative inspiration for next presentation
Agencies in this presentation:
Tribal DDB
Wunderman
SapientNitro
GoViral
OlgivyOne
Draftfcb
Hill & Knowlton
HP
R/GA
Publicis
Contagious
thenetworkone
LeoBurnett
DDB
Dentsu
The Barbarian Group
Y&R
UNIQLO
Razorfish
Smirnoff
How NOT to Run Your Company – Lessons LearnedWeekdone.com
The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do.
Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others.
Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.”
Enjoy the slides and a sense of humor is advised.
Your Keys to an Extraordinary Life of Fulfillment Tony Robbins
Unlock your true potential through the power of parallel. While exclusive focus on outward achievement or inner fulfillment will bring results -- combine these forces through the six primary categories of your life to create the truly extraordinary.
Your Keys to an Extraordinary Life of Fulfillment:
Health, Time, Wealth, Business, Mind & Spirit, Relationships
For more insights, strategies and tools, visit: http://tonyr.co/1Ol6IJH
Follow Tony Robbins at:
Facebook: https://www.facebook.com/TonyRobbins
Twitter: https://twitter.com/tonyrobbins
LinkedIn: https://www.linkedin.com/in/ajrobbins
Google+: https://plus.google.com/+TonyRobbins
Instagram: https://instagram.com/tonyrobbins/
Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Growth Hacking / Marketing 101: It's about processRuben Hamilius
Outline of the repeatable growth process startups should adopt to do Growth Marketing. Show & tell deck on basic principles and mindsets of Growth hacking for early stage startups.
Presented at the Singtel Group-Samsung Regional Mobile App Challenge 2015
in the Startup Mentorship Programme
Twitch is the largest live video platform and community for gamers with more than 100 million visitors per month. We want to connect gamers around the world by allowing them to broadcast, watch, and chat from everywhere they play. In this session, learn game developers are creating engaging experiences and reaching new customers via the Twitch platform.
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
Infographics are awesome, simply because they can capture and hold our attention so well - if done right. The best part is, there are so many great examples out there that we can draw inspiration from. Here are 24 infographic ideas that you can use to create your next beautiful creation.
A look at where the market of the Internet of Things is and how technologies like Node.js (JavaScript) and the Intel Edison are making it easier to create connected solutions.
Learn more at https://losant.com.
The major topics include:
* What is the Internet of Things
* Where is IoT Today
* 4 Parts of IoT (Collect, Communicate, Analyze, Act)
* Why JavaScript is Good for IoT
* How Node.js is Making a Dent in the Internet of Things
* What npm Modules are used for Hardware (Johnny-Five, Cylon.js, MRAA)
* What is the Intel Edison
* How to Best Work with the Edison
* Tips for Edison (MRAA, Grove Kit, UPM)
* Where the World of JavaScript and IoT is Going
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Test Automation - Principles and PracticesAnand Bagmar
Slides from my webinar for Sri Lanka Testing Community on - "Test Automation - Principles & Practices".
Details about the webinar can be found from my blog - http://essenceoftesting.blogspot.com
In era of Morden Technology, AngularJS is a structural open source Web and Mobile Application Development Framework popular because of it's strong features. Brainvire Provide the Best Development services for AngularJS Technology. See more on : http://www.brainvire.com/angular-js-and-react-js/
Some examples and motivation for creating data structures from nothing but functions - Church Encoding! There's particular detail on how it can make free monads more efficient.
Top Insights from SaaStr by Leading Enterprise Software ExpertsOpenView
Market Research
SHARE
I had the pleasure of attending the SaaStr Annual 2016 Conference in San Francisco earlier this month and wanted to share some of the insights I gathered from that event with you here. The findings below are arranged by functional area with attribution. I tried to compress the content as much as possible, but there was A TON of great information at the conference so would highly recommend spending the time to read through.
This presentation by Kyle Sherman, LinkedIn iOS Developer for the SlideShare iOS app, goes over fixing issues with jittery scroll performance in iOS applications. The presentation goes over the basics of using Instruments to measure and fix problems, tips for using Instruments, and a concrete example from the new LinkedIn iOS flagship application.
Databricks Spark Chief Architect Reynold Xin's keynote at Spark Summit East 2016, discussing streaming, continuous applications, and DataFrames in Spark.
Introduction to Development for the InternetMike Crabb
Brief introduction into developing for the internet. A short history of how pages communicate with a server and a look a different web stacks that can be used in web development
SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance.
SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year.
In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.
The 2016 Mobile Growth Handbook: Best Practices, Tips, and Growth HacksBranch
***Check out our 2018 Mobile Growth Handbook: http://branch.app.link/mgh18.
Gain valuable insights into how some of the largest brands in the world have mastered mobile growth. To download the PDF: https://branch.app.link/TtBGiYdhcv
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
How not to fail while making an app like instagramNarola Infotech
While developing an app like Instagram, it’s important to think about every element. There are hundreds of mobile applications available. So, it is critical to creating something unique and appealing.
Hello mobile application developers! do you know how to promote an app ?Rapidsoft Technologies
App stores of both Android and iOS are nearly flooding. Together they have more than 2 million apps for smartphones and tablet devices, but not all of them are performing well.
Learn Quickly How to Use Snapchat For Business, Build a Large Community That Will Love Your Products Without Competition
Fellow Marketer,
Are you currently using Snapchat to get online traffic?
If you’re like most marketers, you’re probably not using Snapchat… yet…
But, you should be…
Snapchat is taking the Internet by storm…
It’s one of the fastest growing social media apps out there.
…and based on the current user base and the speed of Snapchat’s growth, it appears to be here to stay.
Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat.
When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads…
…especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic.
NOW is the time to position your business and your brand on Snapchat… It’s wide open and the opportunity is MASSIVE!
ORDER NOW.
I created this slide show to show my company vision and a description of my company.i also created this to help new programs and new company starting social media campaigns.
Why the Medium is the Message: Identifying the Right ChannelsJames Rhodes
Here we discuss the biggest mistake most businesses make when marketing their brand online and break down every popular social media platforms, with a market analysis and our recommendations for each.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
All things considered, as a bundle, social media applications are flawed, nor are they static. Like most technologies, these remain imperfect and are dependent upon future developments.
So, there you have it. Everything you need to know to get started on creating your social media app. It’s important to consider all of the features and costs involved, as well as the benefits for both users and businesses before diving in. With the right planning and execution, your social media app can be a huge success. Have you created a social media app? What were some of the toughest challenges you faced? Let us know in the comments below!
Five Tools to Know About When Developing Software for Social NetworksAltoros
Community-driven blogs and social network activities are spreading like wild fire. To remain competitive, both industry leaders and smaller companies are forced to promote within social networks. This white paper will review 5 useful tools and 5 popular social media marketing campaigns.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
9. And everyone starts by hustling
Snapchat CEO
Evan Spiegel
originally marketed
his app by email
blasting his network
and posting in
online forums.
10. Hustle: Building on top of Craigslist
In the early days, the
Airbnb founders built an
integration with Craigslist
for their ads to reach a
larger audience. (They
also sold politically themed
cereal to get out of debt.)
11. Hustle: Google Friends Newsletter
Google co-founder
Larry Page sent out a
monthly newsletter to
inform fans about
company news.
(The company looked a
lot different back then)
14. The Longer Answer:
You need to get in front of users to grow.
All companies start with zero users.
You need to go where the users already are.
Big platforms have lots of users.
&
15. We live in an era of HUGE platforms
3.5B searches per day
1.5B users
1B+ active users
1B active users
700M active users
400M active users
300M active users
300M users
Growing very fast
16. These companies want to grow too..
Better results for a query
Friends sharing more content
Users sharing and watching more videos
Friends and family talking more
Sharing and viewing more pictures
Sharing and viewing more content
Professionals sharing more content
More content
Friends and family talking more
17. Partnerships used to require massive
BD Deals.
The little startup Google
partnered with Yahoo to
power their search
function until 2004. Today,
partnerships between big
and small companies are
harder to come by than
ever.
19. Let’s try and understand why
companies open a platform.
But first..
20. Every company has a massive product wish list with
thousands of features.
21. But even the biggest companies have resource constraints.
“The Top 20”
If they are lucky,
companies can
build out their top
top 10 features,
maybe 20.
22. Their roadmap is
huge and they
must prioritize top
features.
Why would a company want a platform?
Platforms offer a
powerful network
effect.
The fastest way to
more features is to
get others to build
them.
1 2 3
23. If we build it (a platform), they
(developers) will come.
True or False?
24. False.
Developers will only come when there are
clear incentives and opportunities to build a big
business on top of a platform.
True or False?
25. Every successful platform needs:
Clear incentives for developers to get value.
“Show me the users or money!”
Clear value for users.
More to do on the product = more time & more fun
Trust from users.
Users have to trust that the platform protects them.
1
2
3
26. 1
2
But here’s what they are afraid of:
“Pee in the pool”
Platforms fear developers will spam their users.
“Robbers”
Platforms fear losing data and monetization
opportunities. If you are building a core feature, they
may compete with you or even just block you.
27. The win-win platform model
Startup
Massive userbase
Useful features
More
engagement,
More $$$
Quickly gain
users
28. Platforms are not there to help you
build your company. Their goal is to
grow their own business.
But, remember:
30. Knowing that, here are things to keep in
mind when building on platforms.
Do not fill gaps.
Don’t build a product that solves a temporary
deficiency in the platform.
Do not expect platforms to be constant.
Prepare for inevitable platform shifts.
1
2
31. Why do platforms shift?
Users of the main product want new experiences.
If any consumer product stops getting better, it will die.
The platform’s business model will keep evolving.
Opportunities to make money can radically shift the platform
strategy.
Users stop trusting or using apps.
The platform has to address bad behaviors and increase
user trust.
1
2
3
32. Build your product to be
independent.
Only use the platform for
acceleration.
33. Examples of hitting the platform risk
Slide built on top of Facebook, but failed to generate “front door” direct traffic
and lost users when Facebook shifted their platform.
SocialCam used the Facebook graph and created an auto-share loop. Facebook
found the loop to not match user’s expectations, and changed its algorithms.
Meerkat used the Twitter social graph to accelerate growth, but Twitter shut
them down to promote Periscope, the live streaming app they had bought.
34. Examples of success
Instagram grew quickly by making it easy to post photos on Facebook and
Twitter, but also successfully became a destination that users visited everyday.
YouTube made it simple to embed videos on Myspace, and then drew the
Myspace user base to their site to watch more content.
Dubsmash integrated with WhatsApp and Facebook Messenger for easy
distribution, creating a viral share loop.
35. Platforms can work for you.
Remember the value exchange.
In exchange for giving the platform users better content or
features, the platform provides users and usage.
They are an accelerant. Never get comfortable.
Platforms can change. Take advantage of the moment at hand.
Only core users who come through your front door matter.
Don’t ever get confused with big numbers of visitors who pass
through.
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