Radioimmunoassay (RIA) is an in vitro technique introduced in 1960 by Benson and Yalow to measure hormone levels in blood using antibodies. It involves the competitive binding of a radiolabeled antigen to antibodies. RIA is extremely sensitive and specific, requiring specialized equipment, but it remains one of the least expensive methods to perform such measurements, though it requires special precautions and licensing due to its use of radioactive substances. RIA is used to assay drugs, vitamins, and hormones like insulin, growth hormone, and thyroxin.