2. Creative decisions I had to make to solve problems, were I had
to decide to re-record my radio advert, as originally our voices
did not sound enthusiastic enough, which is one of the
conventions of radio adverts is enthusiasm.
Also I had a problem with timing as it was over 30 seconds after
I had edited it, so I decided to make the pause towards the end
shorter, which made it flow better in the end. Also I decided to
leave out the waves sound effect at the beginning, as although
it suited the theme it didn’t really suit the tempo of the advert.
3. I believe that overall I worked well
individually and as a team. The first problem
we faced was having to re-record the advert
as there was unwanted noises in the
background. We were unaware of that by
holding our scripts the sound of the paper
rustling was picked up on the recorder, but
this was easily solved by re-recording it and
not holding any paper. Another problem that
we couldn’t solve was that there was some
other noises in the background but we
couldn’t identify where these noises were
coming from so couldn’t resolve the
problem. This affected the quality of sound
on the final advert.
Individually I had a few problems with
editing, I had a problem with audacity as it
wasn’t working properly, which meant I had
less time to edit the recording which if I had
more time to edit the final product may have
been better as I would have had more time
to listen to it and pick out things that could
have been changed so that I could have
improved it.
4. The advertising techniques I
used to hook my intended target
audience, was:
Rhetorical question, to make
them think about what the
advert was advertising.
Also at the end had information
of how you could look up the
store and informing the listeners
that you could buy online and
have it delivered, which is a
popular way of shopping now.
5. The technology enabled the creative process as we had new
equipment to use (recorders) which were easy to use, and
also they enabled us to be able to record good quality
recordings, so that the voices sounded clear.
Also the technology of audacity enabled the creative process
as if there was a part in the recording that didn’t sound right,
you could just re-record that little bit and then edit it in.
6. The conventions of radio
adverts I used were:
Repetition which was
“The Dolphin Centre,
Poole, we used this so
that the audience
defiantly knew where the
shop was.
Beds, we used bedding
music so that it gave the
radio advert a good
tempo and it mad it flow
well.
7. In our radio advert we
tried to represent a typical
surfer dude, using
language such as
awesome. It would have
been more affective if we
had tried to put on a
typical surfer dudes
accent
8. Feedback I got was that my
voice was too louder than
the other persons voice and
could have been made
quieter.
Also there is a pause in the
bedding music and I got
feedback saying that it
started with good tempo,
making the advert flow, but
when there is the pause in
the music it ruins the flow
of the advert.
