Alternative Treatment

1. Treatment V2
Sprite
We feel for our alternative idea; it would probably be best to be played through the college
Radio Station or mainline Capital Radio. The advert has a vast target audience which would
range from a number of different people. The advert could target anyone from children to
adults, as anyone can drink this drink. There is nothing within the product to stop it from
targeting a certain person/audience. The correct
demographics would be met through these 2 stations, as
Future Skills radio would target students/teenagers,
whereas Capital Radio would target families in the car. The
advert would be a more formal type without the added
humour. The advert would still be upbeat and happy, but
just without the humour.
The advert will still be scripted, and will be either learnt
beforehand or read from the script during recording. This
alternative advert has more dialogue within it, but won’t be
much longer in length. The dialogue I have added helps
advertise the product, making it sound great; especially on
a hot summers day. The use of non-diegetic music e.g.
lawnmowers and birds helps set a scene for the audience
listening and feel like they are really there. This creates a
positive vibe, as well as preventing any dead airtime.
Our alternative idea would still be meeting the companies target. The advert will be heard,
whether it be in the college radio or the public radio. Either way, the young
adults/teenagers and families will hear it. This of course doesn’t write off the older
members of public from drinking it, but I think the most sales will be from the younger age
range.