Radio advert evaluation

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Here is my radio advert evaluation.

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Radio advert evaluation

  1. 1. Radio Advert Evaluation Nat Thorne
  2. 2. What creative decisions did you have to make to solve problems and how did this depart from your original plan? One creative decision we had to make for our advert was to have an oriental styled bed playing throughout the whole advert whereas in our initial plan we were going to insert the bed later on into the advert. Another creative decision was that we put the sound of a gong in as some SFX to show the denotation of gongs and the Far East. Initially the only SFX we were going to use was the sound of laughing children. We decided to put a Japanese word in the voiceover at the end of the advert to show some authenticity of its cultural background although the word is just a translation for ‘head’. Originally we had not decided to have any phrase at the end of the advert because it was not felt that it was needed.
  3. 3. Both individually and working with others how did you work and what challenges did you face? Working individually, I found the that my work was quite restrained because it did require two people to generate ideas for the trailer. I myself found it much harder trying to think of ideas on my own so I found that working with someone else made the task easier. It was also a help editing the advert because when it came to thinking of ideas, that was my stronger area whereas the editing of the advert was a stronger area for the person I had worked with.
  4. 4. What advertising techniques did you use to hook your intended target audience? One advertising technique that we used for this advert was rhetorical questioning, at the start of the advert we used two or three questions in order to get the intended audience's attention, this makes them curious of what this magical mystery product could be. Another advertising technique we used was where we stated the price of the item in a positive tone of voice, this leads to a trust the audience has leading them to believe that the price is reasonable. We used repetition as well when stating the price so that it gets stuck in peoples' heads when stating the price. Another technique we used was humour, although advertising a serious product, we managed to insert humour to appeal to the audience, it makes it friendlier in a way.
  5. 5. How did technology enable the creative process? Was it difficult to use any of the equipment and did you learn any skills? Technology helped significantly in enabling the creative process, this is shown throughout the advert and without it then the advert would be poorly structured. The technology used enabled us to insert beds and voiceovers in correct orders and at right times, without it then the advert would just be a voiceover with nothing to be denoted from it. I didn’t find using any of the equipment particularly difficult except for the editing, that was a weaker area for me. I can say that I haven’t learnt any skills from creating this advert that I didn’t already know.
  6. 6. What conventions of radio adverts have you used or not used and why? I have used the majority of the radio advert conventions in my radio advert, this includes a bed, we have the bed playing throughout the whole advert and it is typical oriental music so that it gives the Japanese cultural effect to it. Another convention used is SFX, this has been used where we have the gong sound effect. Again this shows an oriental effect which can be denoted from the advert. A convention that hasn’t been used is a jingle. This hasn’t been used because to find a jingle that suits an advert such as this is incredibly difficult and it is not one of the most important conventions of a radio advert.
  7. 7. What or who are you representing in your advert and how? In this radio advert we are representing people of the Far east, specifically Japan. We have done this by sing the advert on a product where you rent a sumo wrestler. This suggests that all sumo wrestlers are from Japan when actually there are a significant amount of sumo wrestlers from other nations around the world. We have also put the gong sound effect in which happens to be a particular instrument that is highly associated with nations in the Far East. The bed is oriental music and this has been selected because it gives a Japanese cultural effect. All of these represent Japan and our advert because they are all things we would imagine Japan being associated with, these are very stereotypical representations of the Japanese.
  8. 8. What feedback did you get and did this help you realise anything about your product? I have received some positive feedback, the person who listened to it has said that the advert has achieved a lot of the conventions of a radio advert but has picked up on the fact that there is no jingle, saying that it would be even better with one, and he has also said that the bed is too quiet. One of the positives that has come from the feedback is that he has said that my use of diagetics is very good. From this feedback I have realised that my radio advert is of quite a high quality but there is always room for improvement. In other feedback I have received, it has been said that I needed more layering in my advert but on the whole it is quite good.

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