By Ben Kelleher
We looked at different types of voice overs for our slogan, whenrecording we found that, not on purpose, we had an echo to...
I felt individually I worked well, I felt I created an advert whichwas okay, and edited the advert well. Although I did st...
We repeated the name of the shop and also where it was, we felt thiswould stick in the listener‟s minds and so they would ...
We used „Celtx‟ to write the script for our radio advert, this was useful as itworked well and meant we could structure th...
We have used the conventions of a voice-over; to give the information, a bedding track; so to provide a background beat to...
In our advert we represented the shops employees trying to   sell the shop to the audience. We offered the audience the   ...
My Media teacher said he liked the advert, but felt some areascould be improved. He liked how Lisa had provided the beddin...
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Ben Kelleher's Radio Advert Evaluation

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  • Overall, I felt your advert was too busy and had to many things going on - the bedding music and seagulls distracted from the voice-over. So, try to keep your products simple, but effective. You've written a good evaluation with technical language - try to use more Media language and add pictures on any slideshares. Well done so far.
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Ben Kelleher's Radio Advert Evaluation

  1. 1. By Ben Kelleher
  2. 2. We looked at different types of voice overs for our slogan, whenrecording we found that, not on purpose, we had an echo to ourvoices, this was due to the area where we were recording, althoughwe didn‟t do this on purpose when we listened we liked the echo soincorporated this and used effects to emphasised it. Also whenusing audacity it often froze and stopped working; which obviouslyconsumed lots of time and meant we struggled to get the finishedadvert that we felt was the best we could do in the time available.
  3. 3. I felt individually I worked well, I felt I created an advert whichwas okay, and edited the advert well. Although I did struggle whenusing audacity as it kept freezing and becoming unresponsive. As Igroup I feel we worked well, with each other contributing to therecording of the advert. Also Lisa recorded the bedding music,which made it original and unique, so she worked very well. I feltwe all put our ideas across and allowed each other to do that, so Ifeel we worked well as a group. We did come across a challengewhen recording the slogan; we discovered that our recording hadan echo, although we ended up liking this echo and so emphasisedit with effects for our advert.
  4. 4. We repeated the name of the shop and also where it was, we felt thiswould stick in the listener‟s minds and so they would remember itand want to visit. We also had catchy bedding music, provided byLisa‟s vocals and so hooked in the audience. By adding in soundeffects of seagulls and waves crashing the audience instantly realisedwhat the advert was to do with. We included what the shop had tooffer and also a limited time discount so to get the audienceinterested. Also in my advert it featured “Beach or Bay, Waves SurfShop is your way!” this is a catchy slogan, which could be used infurther adverts for the shop, this meant that people would recogniseit with the name of the shop, and the two would link together, it wasalso catchy so the audience would remember it.
  5. 5. We used „Celtx‟ to write the script for our radio advert, this was useful as itworked well and meant we could structure the advert correctly using the script.We used an audio recorder for our advert, this was very useful and meant wecould record each section and re-record when we felt they could be improved;this was easy to use and made recording the advert a lot simpler. I then editedmy advert with „Audacity‟, this was very difficult to use, often becomingunresponsive, but eventually I edited it to an okay standard in the time I had.This also meant that I could add sound FX to the advert which saved time. On„Audacity‟ I learned how to create the fading effect; I did not really know howto do this before as I haven‟t really used this software. We had to make sure theadvert was exactly 30 seconds, so I used „Audacity‟ to cut out sections that I feltwere not needed.
  6. 6. We have used the conventions of a voice-over; to give the information, a bedding track; so to provide a background beat to the advert and get the listener interested. We also included a slogan; to be catchy and make the listener remember the advert, sound FX; to initially interest the listener, and also what the shop has to offer including offers; this instantly interests the audience.On our bedding track we didn‟t include any instruments, just Lisa‟s vocals; we felt this made it unique and would stick in the audience‟s heads.
  7. 7. In our advert we represented the shops employees trying to sell the shop to the audience. We offered the audience the chance to surf and where they could find out all theinformation and get all the stuff to do so. We did this by saying how they could get into surfing and how they should comedown to „Waves Surf Shop‟ to get all the stuff they needed. We appealed to the audience by applying many conventions and getting them interested with offers.
  8. 8. My Media teacher said he liked the advert, but felt some areascould be improved. He liked how Lisa had provided the beddingtrack as it made it unique and original, but felt at times it became to overpowering to the rest of the advert. He also said he liked the echo effect we had on the name of the shop, but felt it didn‟t really fit with the rest of the advert. Also he felt our recordingswere good, but in some sections he felt that the audio could have been clearer. Also other feedback, and personally, I felt I could have edited the advert better and improved it, with Sound FX and the fluency at which it run, so to make it better overall.

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