2. What creative decisions did you have to make to solve
problems and how did this depart from your original
plan?
As there was 3 of us we needed to create an advert for 3
people, so we had to think of some ideas, and we came up
with the idea of a kind of narrative story advert, which
gave us all our own parts. Also we had to make our own
sound effects of ripping shorts as the schools system did
not have the right sound effects we needed, but we
couldn’t get any fabric to rip so we used paper and
recorded the sound of that ripping.
3. Both individually and working with others how
did you work and what challenges did you face?
As we had 3 people, our group worked well considering
we all had to take part, but we managed to make a script
that included all 3 of us to take part, by making a narrative
so we had two characters and the narrator. It was easy to
record, and we didn’t do too many re-does.
4. What advertising techniques did you use
to hook your intended target audience?
We used repetition of the word ‘waves’ as that is the
name of the store, and makes the audience get the name
stuck in their head, also we used bedding music to keep
the audience listening to it. We did the advert as a
narrative so the story could relate to some people in the
real world, and added emphasis on the word ‘stickers’ to
show that it could be for children as well as adults.
5. How did technology enable the creative process? Was it
difficult to use any of the equipment and did you learn
any skills?
We used audacity to help with our radio advert, it was
pretty easy to use and to add all the different parts of the
advert and the bedding music together. Also it was easy
to make the bedding music quieter so the voices can be
heard clearer.
6. What conventions of radio adverts
have you used or not used and why?
We didn’t use a jingle as we could not fit it in our 30
seconds, and we didn’t think it would be too important for
a radio advert to have in it. But we used repetition,
bedding music and emphasis on words to entice the
audience to keep them listening to the advert.
7. What or who are you representing in
your advert and how?
We are representing a surfer named bill, who buys all his
clothes from this cheap shop that always rip after a while,
so they are at bad quality, which some people could relate
to, but then Jeff tells him of ‘waves’ and how they sell
good quality clothes for cheap prices.
8. What feedback did you get and did this help you
realise anything about your product?
Most of my feedback was positive, but the only problem I
had was after the narrative part of the advert finished,
then when the narrator started speaking, it sounded as if
the advert had finished, so I was asked to add in a cash
register sound to say that a new part of the advert was
started.
