Powerpoint analysing my radio advert

1. What creative decisions did you
have to make to solve problems
and how did this depart from your
original plan?
The decisions that I had to make were that one
part of the advert was a beeping sound at the
checkout, we couldn’t find any beeping sounds
so we had to improvise around it so we
decided to put the sound of someone getting
into a car and the driving away to give a very
clear image to the audience.

2. Both individually and working with
others how did you work and what
challenges did you face?
• I think I worked well on the advert, I was able
to get on and edit each clip and organise it
well and make alterations to the advert when
there problems.
• The biggest challenge that we faced was to
find a SFX that fitted, originally we had
beeping to represent a checkout and now
there is a sound of a car and a car door.

3. What advertising techniques did you
use to hook your intended target
audience?
• We used both diagetic and Non-diagetic
sound techniques. We had dialogue – Diagetic
• Ambience – Diagetic (the crowd)
• Music – Both (the crowd could hear it so could
the audience)
• Also another thing we had was the car door
sound, this is diagetic as the people in the add
could hear it.

4. How did technology enable the
creative process? Was it difficult to
use any of the equipment and did you
learn any skills?
• It helped because we were able to put the SFX
on to the radio ad to give it more atmosphere.
It was quite difficult however to get hold on
these SFX as we had to look quite hard for the
website for the right SFX but we found them
and I feel that the ad works well with all the
SFX that we have.

5. What conventions of radio adverts
have you used or not used and why?
• We used an enthusiastic voice at the end to
promote the new flavours of pepsi.
• We also used a reasonably fast voice at the
end the say about the new flavours and to say
about tesco.

6. What or who are you representing in
your advert and how
• The main thing being represented in this
advert is teenagers, because it is a stereotype
that all teenagers are out partying these are
being represented in a negative way.

7. What feedback did you get and did
this help you realise anything about
your product?
• One feedback – ‘the dialogue was a bit faded’
and at the end could have made it all louder.
• Another piece ‘I can’t understand the voice’ so
what I did I made the diagetic and non
diagetic sound quitter and also made the
sound of the over voice louder and more
clearer.